Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption
Written by Thales S. Teixeira and Greg Piechota
Narrated by Tom Weitzel
5/5
()
Currently unavailable
Currently unavailable
About this audiobook
Based on six years of research, Harvard Business School Professor Thales Teixeira shows how and why industries are disrupted and what established companies can do to respond — as well as what potential start-ups must master if they hope to gain a competitive edge.
As it turns out, there is a pattern to disruption in an industry, whether the disruptor is Uber, Airbnb, or a dozen other start-ups that have shaken up incumbents and threatened the status quo.
For disruptors to pose a threat to an industry, they have to successfully break the link in choosing, purchasing, or consuming a product or service. Upstarts, Teixeira shows, do not attempt to compete with or overtake a reigning incumbent company entirely. Instead, they work to peel away a portion of the consumer decision-making process, the way Birchbox offered women a new way to sample new beauty products from a variety of cosmetics and fragrance companies, without having to go to the Revlon or Estee Lauder store. Zipcar doesn't attempt to compete head-to-head with GM but rather to offer people who need transportation an alternative way to get around, without owning a car themselves, or being responsible for fuel, maintenance, or insurance.
In a penetrating narrative filled with case studies and stories, Teixeira shows us how start-ups successfully disrupt industries — and what industry leaders must do to avoid being disrupted and protect their domain.
Related to Unlocking the Customer Value Chain
Related audiobooks
Think Agile: How Smart Entrepreneurs Adapt in Order to Succeed Rating: 0 out of 5 stars0 ratingsWhat It Takes: Seven Secrets of Success from the World's Greatest Professional Firms Rating: 4 out of 5 stars4/5Faster Cheaper Better: The 9 Levers for Transforming How Work Gets Done Rating: 3 out of 5 stars3/5HBR's 10 Must Reads 2016: The Definitive Management Ideas of the Year from Harvard Business Review Rating: 0 out of 5 stars0 ratingsGorillas Can Dance: Lessons from Microsoft and Other Corporations on Partnering with Startups Rating: 0 out of 5 stars0 ratingsHigher Ground: How Business Can Do the Right Thing in a Turbulent World Rating: 0 out of 5 stars0 ratingsDisrupt-It-Yourself: Eight Ways to Hack a Better Business---Before the Competition Does Rating: 4 out of 5 stars4/5Broken Business: Seven Steps to Reform Good Companies Gone Bad Rating: 0 out of 5 stars0 ratingsExperimentation Works: The Surprising Power of Business Experiments Rating: 4 out of 5 stars4/5The Four Lenses of Innovation: A Power Tool for Creative Thinking Rating: 0 out of 5 stars0 ratingsThe End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business Rating: 4 out of 5 stars4/5How to Think Like an Entrepreneur Rating: 3 out of 5 stars3/5Disciplined Entrepreneurship: 24 Steps to a Successful Startup Rating: 5 out of 5 stars5/5The Four Steps to the Epiphany Rating: 5 out of 5 stars5/5T-Shirts and Suits: A Guide to the Business of Creativity Rating: 0 out of 5 stars0 ratingsThe Employee Experience: How to Attract Talent, Retain Top Performers, and Drive Results Rating: 5 out of 5 stars5/5Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World Rating: 5 out of 5 stars5/5Grow from Within: Mastering Corporate Entrepreneurship and Innovation Rating: 0 out of 5 stars0 ratingsHBR's 10 Must Reads 2017: The Definitive Management Ideas of the Year from Harvard Business Review Rating: 0 out of 5 stars0 ratingsMatter: Move Beyond the Competition, Create More Value, and Become the Obvious Choice Rating: 4 out of 5 stars4/5Thriving in the Gig Economy: How to Capitalize and Compete in the New World of Work Rating: 5 out of 5 stars5/5The Innovator's DNA, Updated, with a New Preface: Mastering the Five Skills of Disruptive Innovators Rating: 5 out of 5 stars5/5
Leadership For You
The 5AM Club: Own Your Morning. Elevate Your Life. Rating: 4 out of 5 stars4/5Brain Rules (Updated and Expanded): 12 Principles for Surviving and Thriving at Work, Home, and School Rating: 4 out of 5 stars4/5The 21 Irrefutable Laws of Leadership 25th Anniversary: Follow Them and People Will Follow You Rating: 4 out of 5 stars4/5The First 90 Days: Proven Strategies for Getting Up to Speed Faster and Smarter Rating: 5 out of 5 stars5/5Extreme Ownership: How U.S. Navy SEALs Lead and Win Rating: 5 out of 5 stars5/5Developing the Leader Within You 2.0 Rating: 5 out of 5 stars5/5Leadership Strategy and Tactics: Field Manual Rating: 5 out of 5 stars5/5The Confidence Code: The Science and Art of Self-Assurance--What Women Should Know Rating: 4 out of 5 stars4/5The 7 Habits of Highly Effective People Rating: 4 out of 5 stars4/5How To Win Friends And Influence People Rating: 4 out of 5 stars4/5The Introverted Leader: Building on Your Quiet Strength Rating: 4 out of 5 stars4/5The 7 Secret Keys to Startup Success: What You Need to Know to Win Rating: 4 out of 5 stars4/5How to Win Friends and Influence People: Updated For the Next Generation of Leaders Rating: 5 out of 5 stars5/5Crucial Conversations: Tools for Talking When Stakes are High, Third Edition Rating: 4 out of 5 stars4/5The Anxious Achiever: Turn Your Biggest Fears into Your Leadership Superpower Rating: 4 out of 5 stars4/5Overcoming the Five Dysfunctions of a Team: A Field Guide for Leaders, Managers, and Facilitators Rating: 5 out of 5 stars5/5Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity Rating: 4 out of 5 stars4/5Larger Than Yourself: Reimagine Industries, Lead with Purpose & Grow Ideas into Movements Rating: 5 out of 5 stars5/5The Right Call: What Sports Teach Us About Leadership, Excellence, and Decision-Making Rating: 5 out of 5 stars5/5The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers Rating: 5 out of 5 stars5/5The Dichotomy of Leadership: Balancing the Challenges of Extreme Ownership to Lead and Win Rating: 5 out of 5 stars5/5TED Talks: The Official TED Guide to Public Speaking Rating: 4 out of 5 stars4/5Leadership and Self-Deception: Getting out of the Box Rating: 5 out of 5 stars5/5Extreme Ownership by Jocko Willink and Leif Babin - Book Summary: How U.S. Navy SEALS Lead And Win Rating: 5 out of 5 stars5/5The Catalyst: How to Change Anyone's Mind Rating: 5 out of 5 stars5/5The Microstress Effect: How Little Things Pile Up and Create Big Problems—and What to Do about It Rating: 4 out of 5 stars4/5The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail Rating: 5 out of 5 stars5/5Freakonomics Rev Ed Rating: 4 out of 5 stars4/5The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever Rating: 5 out of 5 stars5/5
Reviews for Unlocking the Customer Value Chain
6 ratings1 review
- Rating: 5 out of 5 stars5/5Incredible book to listen to. Got the physical copy as well. If you are looking to launch a startup, you should read this book.