Reengineering Retail
Written by Doug Stephens
Narrated by Doug Stephens
4.5/5
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About this audiobook
Since the release of Doug Stephens’ first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of well-known brick-and-mortar retailers have closed their doors, and brands and retailers across categories are struggling to understand the shifting needs and expectations of a new consumer.
Picking up where The Retail Revival left off, Reengineering Retail explores the coming revolution in the global retail and consumer goods market, offering sales and marketing executives a roadmap to the future.
Author and internationally renowned consumer futurist, Doug Stephens, paints a bold vision of the future where every aspect of the retail experience as we know it, will be radically transformed. From online to bricks and mortar, the very concept of what stores are, how consumers shop them, and even the core economic model for revenue, will be will be profoundly reinvented; changes sure to affect not only retailers large and small but any business with a stake in the global retail industry.
Infused with real-world examples and interviews with industry disruptors, Reengineering Retail illustrates the vast opportunities at play for bold brands and business leaders. Stephens’ strategies will provide businesses with the foresight required to move quickly and effectively into the future.
Doug Stephens
Founder of the global advisory firm Retail Prophet, Doug Stephens is of the world’s foremost retail industry futurists, thought leaders and business influencers. His intellectual work and creativity have shaped the strategies of many of the world’s best-known retailers, agencies and brands, including IKEA, Walmart, Estée Lauder, BMW and Google. Prior to founding Retail Prophet, Doug spent over 20 years in the retail industry, holding senior international roles including the leadership of one of New York City’s most historic retail chains. He is the author of The Retail Revival: Re-Imagining Business for the New Age of Consumerism (2013) and the international bestseller Reengineering Retail: The Future of Selling in a Post-Digital World (2017), which has now been translated into four languages. Doug is also a featured columnist for The Business of Fashion and sits on multiple academic and corporate advisory boards, including the David Sobey Centre for Innovation in Retail & Services at St. Mary’s University. His unique perspectives on retailing, business and consumer behavior have been featured in many of the world’s leading publications and media outlets including The New York Times, BBC, Wired, The Financial Times, The Wall Street Journal and Fast Company.
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