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    Unavailable
    ICONIC: How Oranizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction
    Unavailable
    ICONIC: How Oranizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction
    Unavailable
    ICONIC: How Oranizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction
    Audiobook5 hours

    ICONIC: How Oranizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction

    Published by EChristian, Inc. Audio

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    Currently unavailable

    About this audiobook

    Scott McKain, award-winning speaker and author, explains how to move beyond being distinctive and to take your brand and business to the next level, to become iconic by knowing your customer and audience and providing the "Ultimate Customer Experience" every time.

    What if merely “standing out” from your competition isn’t enough to take your brand and business to the highest level? How do you become an iconic organization or leader? Being distinctive in the marketplace used to be the pinnacle of success. In today’s global marketplace, that mountain has become significantly more difficult to climb. And, with the explosion of social media, the competition for attention — and customers — is more intense than ever before. Standing out is not only more challenging than ever, it now has less of an impact on sustained growth. To be a lasting company, leader, or brand on a positive trajectory today, one must become iconic.

    In his new auidiobook, Iconic, award-winning author and speaker Scott McKain examines what an iconic organization or leader is — and helps you attain and retain that rare status. If your company has slipped in its standing (for example, think Sears or Nokia), McKain teaches you how you can regain your position. This is accomplished through unconventional ideas such as:

    • Go negative for greater success
    • Do not “under-promise/over-deliver”
    • Quit selling your products and services

    Iconic is filled with insightful advice and practical examples. It’s not a book merely expressing an unproven, unrealistic theory. Iconic teaches the critical, specific steps required to attain the highest level of distinction. Each chapter includes study questions to be used in company-wide or departmental focus groups to help you achieve iconic status.

    LanguageEnglish
    PublisherEChristian, Inc. Audio
    Release dateOct 9, 2018
    ISBN9781545911686
    Unavailable
    ICONIC: How Oranizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction

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