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    Change by Design, Revised and Updated: How Design Thinking Transforms Organizations and Inspires Innovation
    Change by Design, Revised and Updated: How Design Thinking Transforms Organizations and Inspires Innovation
    Change by Design, Revised and Updated: How Design Thinking Transforms Organizations and Inspires Innovation
    Audiobook7 hours

    Change by Design, Revised and Updated: How Design Thinking Transforms Organizations and Inspires Innovation

    Written by Tim Brown

    Narrated by Tim Brown and Tim Roberts

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    About this audiobook

    The subject of “design thinking” is the rage at business schools, throughout corporations, and increasingly in the popular press—due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business.

    The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities.

    Change by Design explains design thinking, the collaborative process by which the designer’s sensibilities and methods are employed to match people’s needs, not only with what is technically feasible, but what is viable to the bottom line. Design thinking converts need into demand. It’s a human-centered approach to problem solving that helps people and organizations become more innovative and more creative.

    Introduced a decade ago, the concept of design thinking remains popular at business schools, throughout corporations, and increasingly in the popular press—due in large part to work of IDEO, the undisputed world leading strategy, innovation, and design firm headed by Tim Brown. As he makes clear in this visionary guide—now updated with addition material, including new case studies, and a new introduction—design thinking is not just applicable to so-called creative industries or people who work in the design field. It’s a methodology that has been used by organizations such as Kaiser Permanente, to increase the quality of patient care by re-examining the ways that their nurses manage shift change, or Kraft, to rethink supply chain management.

    Change by Design is not a book by designers for designers; it is a book for creative leaders seeking to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.

    LanguageEnglish
    PublisherHarperAudio
    Release dateMar 5, 2019
    ISBN9780062940940
    Author

    Tim Brown

    Tim Brown is one of the greatest wide receivers to ever play in the National Football League. Notre Dame's Heisman Trophy winner in 1987, and inducted into the Pro Football Hall of Fame in 2015, Tim played  sixteen seasons for the Los Angeles and Oakland Raiders, earning nine Pro Bowl selections and setting numerous team and league records. He has served as a television analyst for Fox Sports, NBC, ESPN, and Sirius XM Satellite radio, and devotes his time and efforts to numerous charitable causes.    

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    • 5/5
      The thought leadership and diversity in how design thinking principles can be applied to everyday actions and big systemic problems is priceless in this book.

      If you are an optimist, want to design the future around you and the planet -- then this is an instrumental and inspirational book for you. It is for me.