Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & GeismarEbookIdentify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & GeismarbyTom GeismarRating: 5 out of 5 stars5/5Save Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar for later