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Keely Sonntag
I am one half of the team behind STATE OF SHOP, an online shopping website that finds the best fashion from around the world and shares it with others. I'm a television producer in Australia by day...view moreI am one half of the team behind STATE OF SHOP, an online shopping website that finds the best fashion from around the world and shares it with others. I'm a television producer in Australia by day, and an online shopping enthusiast by night... Here's more about me, my partner in shopping, Cathy Riddett and how STATE OF SHOP came about:
STATE OF SHOP was born out of a love for online shopping, but also from a frustration at the lack of community surrounding it. We’re convinced that for every single occasion, no matter how big or small, you can find the perfect something to wear online.
We're here to answer one of the world wide web's big questions: “Where can I buy one of those?”
Part shopping directory, part blog, part online guide, STATE OF SHOP is a hub for women who love to buy fashion on the net. And most importantly, this is the place where our SOS Guidebooks come to life.
Co-founders Keely Sonntag and Cathy Riddett are the ones keeping STATE OF SHOP up to date, while also researching (and shopping) as many stores as humanly possible for the guidebooks.
Both experienced television producers, Keely and Cathy first met on the set of Big Brother in 2008 where they bonded over cheap wine, vegetarian pizza and non-PG shower scenes (in the Big Brother house).
Four years and numerous TV gigs later, the girls were reunited on the Gold Coast for the ninth instalment of Big Brother Australia. In between Dreamworld rides, editing packages and producing live shows, Keely and Cathy started swapping online shopping stories. By the time the series wrapped, the concept for STATE OF SHOP was in full flight, and now our vision has come to fruition in the form of a comprehensive online shopping guidebook.
We have big plans for more guidebooks - Top 100 Online Shoe Stores, Top 50 Online Accessories Stores, Top 20 Online Beauty Stores... the possibilities are incredible, and we're excited to keep shopping!view less