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Sadiqa Peerbhoy
A literature graduate from Elphinstone College, Mumbai, Sadiqa Peerbhoy did an MA in Journalism and a post graduate course in Creative Writing from The New School, New York. She ha...view moreA literature graduate from Elphinstone College, Mumbai, Sadiqa Peerbhoy did an MA in Journalism and a post graduate course in Creative Writing from The New School, New York. She has been an advertising professional all her working life and the creative force behind many a brand launch and its continuing success. Sadiqa started freelancing to maintain her sanity in a high-stress job and has since written and published several hundred short stories in leading magazines and Sunday papers. She has been a columnist for Deccan Herald, Newstime, Midday, The Brief, and the Times of India, Bangalore. Her long-running, topical humour column, Swalpa Connect Maadi in Deccan Herald has a devoted following in Bangalore. She has scripted two popular serials for national television: Honee Anhonee and Sara Jahan Hamara. She has also written documentary scripts for BBC World. Two of her short story collections have been published. Her third book, ïBut Other Mothers Do', is a hilarious take on the trials and tribulations of a young working mother. Adding further to her eminent record of versatility, Sadiqa has set up and run a British affiliated college in India for specialised studies in advertising, marketing and graphic design: The Wigan & Leigh College in Bangalore. Her academic pursuits also include a visiting lecturership on Creativity and Advertising at IIM Bangalore, Chitra Kala Parishat and several other colleges. Moreover, as Managing Director of Innergy Skills, a training and placement company, Sadiqa conducts Creativity Workshops for Corporates like HP, ABB among others. She is the mother of two children and a passionate student of Hindustani music. This is her first foray into full length fiction.view less