Stephen L. Vargo is a Shidler Distinguished Professor and Professor of Marketing at the University of Hawai’i at Manoa and is editor-in-chief of AMS Review. He is the co-creator of...view moreStephen L. Vargo is a Shidler Distinguished Professor and Professor of Marketing at the University of Hawai’i at Manoa and is editor-in-chief of AMS Review. He is the co-creator of service-dominant (S-D) logic.view less