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Paul D. Berger
Paul D. Berger is a Visiting Scholar and Professor of Marketing at Bentley University, where he is also the director of the Master of Science in Marketing Analytics (MSMA) program....view morePaul D. Berger is a Visiting Scholar and Professor of Marketing at Bentley University, where he is also the director of the Master of Science in Marketing Analytics (MSMA) program. He earned his S.B., S.M., and Ph.D. degrees from the Massachusetts Institute of Technology, Sloan School of Management. He has published several books, including Internet Marketing and Experimental Design, and won the Metcalf Award, a university-wide award for teaching excellence, and the John R. Russell award for excellence in executive teaching.view less
Books by Paul D. Berger
Improving the User Experience through Practical Data Analytics: Gain Meaningful Insight and Increase Your Bottom Line