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Branislav R. Tanasic
A narrow field of interest is subliminal and neuromarketing. Have own EEG device /electroencephalography/ organize researches aimed at developing the ability to better visualize and understanding c...view moreA narrow field of interest is subliminal and neuromarketing. Have own EEG device /electroencephalography/ organize researches aimed at developing the ability to better visualize and understanding consumer subconscious responses. Besides the work of impact of sensory branding on the decision-making process, recently finished the research of impacting the health warning label on the cigarette on smokers. Currently in the preparation of doing the research of the significance of the binaural arousal on the brain bilateral synchronization.
Long-time professor currently employed at National University, and at Faculty of Management, Sremski Karlovci (FAM) as a professor of Management, Human Resource Management, Business Communication, Marketing.view less