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    The Top Performer's Guide to Speeches and Presentations: Mastering the Art of Engaging and Persuading Any Audience
    The Top Performer's Guide to Speeches and Presentations: Mastering the Art of Engaging and Persuading Any Audience
    The Top Performer's Guide to Speeches and Presentations: Mastering the Art of Engaging and Persuading Any Audience
    Ebook124 pages1 hour

    The Top Performer's Guide to Speeches and Presentations: Mastering the Art of Engaging and Persuading Any Audience

    By Tim Ursiny Ph.D. and Gary DeMoss

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    About this ebook

    Speeches and presentations are a facet of almost everyone's career, from professional speakers to executives to teachers. Top performers just like you struggle every day to not only get their message across, but convince the audience to change their actions according to that message.

    The Top Performer's Guide to Speeches and Presentations is your essential handbook full of tips for crafting effective, engaging presentations that accomplish your goal, be it selling a product or service or teaching a new system. Discover:

    • The four cornerstones of dynamic speaking and communication
    • How to best use your eyes, voice, and body language
    • Relating to your audience through story
    • Tools for preparing a masterful Powerpoint presentation
    • Developing your own signature style
    • Tips and hints to ensure that your audience responds with action
    LanguageEnglish
    PublisherSourcebooks
    Release dateApr 1, 2007
    ISBN9781402250439
    The Top Performer's Guide to Speeches and Presentations: Mastering the Art of Engaging and Persuading Any Audience
    Author

    Tim Ursiny Ph.D.

    Tim Ursiny, PhD, is a success coach and the author of The Confidence Plan (Sourcebooks, 2005) and The Coward’s Guide to Conflict (Sourcebooks, 2003). Gary DeMoss is the author of Making the Client Connection (Dearborn, 2004) and The Financial Professional’s Guide to Persuading 1 or 1,000.

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      Book preview

      The Top Performer's Guide to Speeches and Presentations - Tim Ursiny Ph.D.

      THE TOP PERFORMER’S GUIDE TO SPEECHES AND PRESENTATIONS

      Essential Skills That

      Put You On Top

      TIM URSINY, PHD &

      GARY DEMOSS

      WITH JIM MOREL

      Cover and internal design © 2007 by Sourcebooks, Inc.

      Cover photo © Digital Vision

      Internal photo © Digital Vision

      Sourcebooks and the colophon are registered trademarks of Sourcebooks, Inc.

      All rights reserved. No part of this book may be reproduced in any form or by any electronic or mechanical means including information storage and retrieval systems—except in the case of brief quotations embodied in critical articles or reviews— without permission in writing from its publisher, Sourcebooks, Inc.

      This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional service. If legal advice or other expert assistance is required, the services of a competent professional person should be sought.—From a Declaration of Principles Jointly Adopted by a Committee of the American Bar Association and a Committee of Publishers and Associations.

      All brand names and product names used in this book are trademarks, registered trademarks, or trade names of their respective holders. Sourcebooks, Inc., is not associated with any product or vendor in this book.

      Published by Sourcebooks, Inc.

      P.O. Box 4410, Naperville, Illinois 60567-4410

      (630) 961-3900

      Fax: (630) 961-2168

      www.sourcebooks.com

      Library of Congress Cataloging-in-Publication Data

      Ursiny, Timothy E.

        The top performer's guide to speeches and presentations / Tim Ursiny & Gary

      DeMoss, with Jim Morel.

         p. cm. ISBN-13: 978-1-4022-1491-2

       Includes bibliographical references and index.

      ISBN 978-1-4022-0775-4 (hardcover : alk. paper)

      1. Public speaking. 2. Business

      presentations. I. DeMoss, Gary. II. Morel, Jim. III. Title.

      PN4129.15.U77 2007

      651.7'3--dc22

      2007019321

      Printed and bounded in China

      LEO 10 9 8 7 6 5 4 3 2 1

      DEDICATION

      From Tim:

      To my father, Kenneth Richard Ursiny; he gave the best fifteenminute sermons of any preacher I have ever heard.

      From Gary:

      To my ultimate speaking role model Barry Asmus and to all the great speakers at VanKampen.

      From Jim:

      To my children Tom, Kaleen, and Marques.

      ACKNOWLEDGMENTS

      When you have done a series of books with a publisher you get to know them very well. Dominique Raccah and the talented team at Sourcebooks never fail to support and guide us. We are indebted to each of them, especially Peter Lynch and Erin Nevius. Along with the editorial team, we’d like to thank the incredible sales and PR teams at Sourcebooks for their constant support.

      We thank our families for having patience with our laptops that are always out, and for putting up with our many road trips.

      We thank our clients and our audiences, who challenge us to become better each and every year.

      Thanks to the many speakers who shared their wisdom with us. Their names and contributions can be found throughout this book.

      TABLE OF CONTENTS

      Introduction: Developing Your Personal Signature as a Speaker

      Section I: The Essentials

      Chapter 1: Style and Structure

      Chapter 2: The Four Cornerstones: Conviction, Preparation, Direction, and Delivery

      Chapter 3: Personal Speaking Tools: Eyes, Voice, and Body

      Section II: Right Brain Engagement: Don’t Be a Half-Brain Speaker

      Chapter 4: Relating to Your Audience through Story

      Chapter 5: Mining Your Life for Stories

      Section III: Presentation Mapping: Finding Your Way through a Presentation

      Chapter 6: Introducing Your Idea, Making a Case, and Advancing Your Message

      Chapter 7: Whole Brain Speaking: Bringing It All Together

      Index

      About the Authors

      INTRODUCTION

      DEVELOPING YOUR PERSONAL SIGNATURE AS A SPEAKER

      Have you ever wanted to jump into a time machine and redo a presentation? Most of us would love another chance at one of our talks. In fact, the pastor of my church would love to go back in time to redo his first sermon. He shared with me how he felt the first time he was at the pulpit. Pastor Kelly is a confident man, and he initially felt great about his preaching premiere. He had prepared well, studied his passages, practiced in front of the mirror, and he was ready to inspire and motivate the congregation. The actual sermon went well. He emphasized his words in all of the right places, he spoke with conviction and passion, and, in general, he felt like he imparted a message of impact and value. After the sermon, parishioners were kind with their comments and he went to the restroom feeling positive and hopeful about his career as a minister. In the bathroom he noticed one thing that he had forgotten to do before his presentation: Pastor Kelly had forgotten to zip up his pants. Amazingly, as we interviewed scores of great speakers for this book, we found that leaving one’s fly down was the most common blunder. So if you just remember to zip up you will be ahead of the crowd!

      Our point is that there are many things that can go wrong in a presentation, but by learning a disciplined way to build your personal signature as a speaker you can minimize mistakes and maximize your chances at wowing the crowd. Everyone has to exercise discipline and preparation, but you also have to add the character that makes a speech distinctly your own.

      Why Top Performers Must Be Great at Presentations

      Anyone who has to do any form of public speaking can benefit from learning what top performers know about presentations. Imagine that you are about to stand up in front of your boss and team and try to sell your concept to the entire group. The stakes are high and the pressure is immense. Are you up to the task?

      Few things terrify people as much as public presentations. Speaking before a team, a rotary club, a large audience, giving a toast at a wedding—almost all of us face this fear of public speaking in one form or another in our lives. Your ability to present well can impact your career and personal branding in an extremely positive way. You can be a great performer in all other areas of your work, but giving a lousy presentation can cause your brand to plummet. Conversely, you could be an average performer and give a drop-dead presentation and your personal branding can go through the roof. Your public persona reveals you as confident or unconfident, competent or incompetent; it reveals to all those watching just how good you are. Your branding is at stake and failing to prepare could cost you heavily.

      Who Is This Book For?

      Anyone who has to make public presentations can benefit from this book. This includes:

      • Professional speakers

      • Managers and executives

      • Sales professionals who present to clients and prospects

      • Pastors and teachers

      • Really, anyone who is asked to speak in a public setting (giving toasts, speaking in a team meeting, etc.)

      Whether you are speaking to large audiences or presenting to one person, these principles always apply. Therefore, whether you are selling to a prospect, giving a meaningful toast at your boss’s retirement party,

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