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Making Vision Stick
Making Vision Stick
Making Vision Stick
Ebook55 pages46 minutes

Making Vision Stick

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About this ebook

There are lots of books about discovering or developing a vision for your organization, but this one is about making that vision endure the corrosion of time and complexity--how to make your vision stick.

Influential author and pastor Andy Stanley reveals the reasons why leaders' visions often falter, and he delivers 5 in-depth strategies so that you can dodge the pitfalls:

  • How to state your vision simply.
  • How to cast your vision convincingly.
  • How to repeat your vision regularly.
  • How to celebrate your vision systematically.
  • How to embrace your vision personally.

Many of us have good ideas, even great ones. The difficult part is putting them into practice and keeping that vision clear and visible to your organization--whether that's a business or a church--when there are so many things in the day-to-day living of that vision that can distract from it.

Making Vision Stick offers valuable, practical tips and case studies. This is a book you'll want to highlight and dog-ear and pass around as you learn how to propel your organization toward the vision God has granted you.

Vision is about what could be and should be, but life is about right this minute. The test of a true leader is in keeping that vision on track, day in and day out.

LanguageEnglish
PublisherZondervan
Release dateMay 26, 2009
ISBN9780310313182
Author

Andy Stanley

Communicator, author, and pastor Andy Stanley founded Atlanta-based North Point Ministries (NPM) in 1995. Today, NPM consists of eight churches in the Atlanta area and a network of 180 churches around the globe that collectively serve over 200,000 people weekly. As host of Your Move with Andy Stanley, which delivers over 10.5 million messages each month through television, digital platforms, and podcasts, and author of more than 20 books, including Irresistible; Better Decisions, Fewer Regrets; and Deep & Wide, Andy is considered one of the most influential pastors in America.

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Rating: 3.8 out of 5 stars
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  • Rating: 5 out of 5 stars
    5/5
    Vision leaks: “vision doesn't stick without constant care and attention” (12). Insightful and concise, Stanley offers five practices that give life and staying power to an organization's vision: state vision simply, cast vision convincingly, repeat vision regularly, celebrate vision systematically, and embrace vision personally. In closing, Stanley outlines a few immensely helpful indicators that vision is leaking. A must read for all leaders - A
  • Rating: 5 out of 5 stars
    5/5
    A brilliant, quick read on the importance of communicating vision and 'making it stick'. Stanley briefly lays out what he's done and the rationale for it. This is a great book for anyone who is the primary vision-caster for an organization. I am looking forward to using some of these ideas later this week!
  • Rating: 4 out of 5 stars
    4/5
    Great, quick read
  • Rating: 5 out of 5 stars
    5/5
    Great principals to help you see the importance of making a great vision for your church or really anything you do.

Book preview

Making Vision Stick - Andy Stanley

Halftitle Page

Also by Andy Stanley

Communicating for a Change

It Came from Within!

Visioneering

How Good Is Good Enough?

Fields of Gold

Louder than Words

The Best Question Ever

Creating Community

Am I Good Enough?

Choosing to Cheat

The Next Generation Leader

Title Page with Zondervan logo

ZONDERVAN

Making Vision Stick

Copyright © 2007 by Andy Stanley

ePub Edition © November 2023: ISBN 978-0-3103-1318-2

Requests for information should be addressed to:

Zondervan, Grand Rapids, Michigan 49530

Library of Congress Cataloging-in-Publication Data

Stanley, Andy.

Making vision stick / Andy Stanley.

p. cm. — (Leadership library)

ISBN-13: 978-0-310-28305-8

1. Christian leadership. 2. Leadership—Religious aspects—Christianity. I. Title.

BV652.1.S687 2007

253—dcc22 2007012719

This edition printed on acid-free paper.

Scripture quotations marked NIV are taken from the Holy Bible, New International Version®. NIV®. Copyright © 1973, 1978, 1984 by International Bible Society. Used by permission of Zondervan. All rights reserved.

Interior design by CHANGE Design Group

07 08 09 10 11 12 13 ● 10 9 8 7 6 5 4 3 2 1

Information about External Hyperlinks in this ebook

Please note that footnotes in this ebook may contain hyperlinks to external websites as part of bibliographic citations. These hyperlinks have not been activated by the publisher, who cannot verify the accuracy of these links beyond the date of publication.

CONTENTS

Leadership Library

Making Vision Stick

Taking Responsibility

State the Vision Simply

Cast the Vision Convincingly

Repeat the Vision Regularly

Celebrate the Vision Systematically

Using Notes, Letters, and E-mails

Embrace the Vision Personally

Vision Slippage Indicators

Projects, Products, and Programs

Requests, Stories, and Complaints

Living the Vision: A Personal Story

LEADERSHIP LIBRARY

The purpose of the Leadership Library is to provide leaders in all arenas—churches, businesses, schools, or nonprofits—with the cutting-edge thinking and the practical advice they need to take their leadership skills to the next level.

Books in the Leadership Library reflect the wisdom and experience of proven leaders who offer big insights in a pocket-size package. Whether you read these books on your own or with a group of colleagues, the Leadership Library presents critical insight into today’s leadership challenges.

Making Vision Stick

In February 2007, Starbucks Chairman Howard Schultz sent a memo to his CEO, Jim Donald, that somehow found its way onto the Internet and consequently onto the computer screens of Starbucks fans everywhere. Three people copied me on it in a single day.

In the memo, Schultz expresses concern that his company has veered from its original charter. He cites a series of internal decisions that eventually led to a dilution of what customers had come to expect from a visit to Starbucks. By unintentionally altering the Starbucks experience, decision makers in the company had allowed America’s premier coffee-drinking environment to drift from its mission. It was clear from the memo that this was not simply a corporate concern. For Schultz it was personal. He urges his CEO to create a course that will lead Starbucks back to its original vision. This candid memo underscores the point of

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