Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    Unavailable
    We First: How Brands and Consumers Use Social Media to Build a Better World
    Unavailable
    We First: How Brands and Consumers Use Social Media to Build a Better World
    Unavailable
    We First: How Brands and Consumers Use Social Media to Build a Better World
    Ebook429 pages6 hours

    We First: How Brands and Consumers Use Social Media to Build a Better World

    By Simon Mainwaring

    ()

    Currently unavailable

    Currently unavailable

    Listen to the audiobook instead

    About this ebook

    Named Strategy + Business best marketing book of 2011

    A social media expert with global experience with many of the world's biggest brands -including Nike, Toyota and Motorola-Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Walmart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestlé as well as a bold plan for how corporations need to rethink their strategies.

    LanguageEnglish
    PublisherMacmillan Publishers
    Release dateJun 7, 2011
    ISBN9780230120532

    Related to We First

    Related ebooks

    Business Development For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      20 for 2020

      Dec 15, 2019

      20 for 2020
      6 min read

    • Article

      Letter From The Editor

      May 1, 2021

      What is the real meaning of a “community?” We’ve been hearing this word a lot these days, through groups on Facebook and Viber to viral news of people sharing what they can to those in need. Its meaning has shifted over time to move away from being e

      1 min read

    • Article

      Designing For Solidarity

      Aug 13, 2020

      Designing For Solidarity
      2 min read

    • Article

      Quilts That Won't Quit

      Feb 14, 2024

      Quilts That Won't Quit
      5 min read

    • Article

      Marc Freedman: Building Bridges Across Generations

      Jun 3, 2019

      Want to live forever? Marc Freedman can help. No, he's not one of the Silicon Valley "immortalists" seeking to radically prolong human life spans. He's the chief executive officer of Encore.org, an organization that aims to help older Americans make

      4 min read

    • Article

      We Need Journalism To Elevate Humanity

      Oct 25, 2019

      IT’S A PARADOX OF THIS MOMENT IN HUMAN HISTORY—we have a vast universe of information at our fingertips, yet we still struggle to understand the forces that shape our world. The very technologies and social-media platforms that were supposed to bring

      3 min read

    • Article

      Fashion For A Better World

      Apr 23, 2020

      Fashion For A Better World
      5 min read

    • Article

      Sarah Corbett

      Aug 9, 2021

      Sarah Corbett
      4 min read

    • Article

      The Great Pivot

      Sep 4, 2020

      The Great Pivot
      6 min read

    • Article

      Champions of CHANGE

      Mar 1, 2024

      Champions of CHANGE
      6 min read

    • Article

      Garden To Table

      Aug 20, 2021

      Garden To Table
      16 min read

    • Article

      Finding Joy In New Therapy Career Kate Silverton On What All Children Need To Thrive — And How You Can Help

      Oct 9, 2023

      A broadcaster, journalist, 2018 Strictly Come Dancing contestant and the author of best-selling parenting guide There’s No Such Thing as Naughty, Kate Silverton has retrained as a child therapist. She has children Clemency, 11, and nine-year-old Wilb

      3 min read

    • Article

      A Note From Us.

      Sep 27, 2019

      A Note From Us.
      4 min read

    • Article

      “A Dislike Of The Unlike

      Sep 20, 2021

      As we battle yet another wave of the Covid-19 pandemic and society struggles to come to terms with the loss of loved ones, compounded by the devastating economic impact reflected in our woeful unemployment figures; as we attempt to make sense of the

      2 min read

    • Article

      Women of Action

      Jan 3, 2023

      Women of Action
      9 min read

    • Article

      A Power Of Good

      May 3, 2020

      A Power Of Good
      6 min read

    • Article

      If You Give A Shit, Show It

      Mar 27, 2017

      If You Give A Shit, Show It
      4 min read

    • Article

      Titans

      Sep 25, 2020

      Titans
      17 min read

    • Article

      Titans

      Sep 25, 2020

      Titans
      17 min read

    • Article

      Wild Words Writing Competition

      Jul 21, 2021

      It has been a real privilege to read your words. We launched this competition in a year of incredible uncertainty and anxiety about the future. This fear of what lies ahead is hardly new for us millennials. The source of our worry might have shifted

      1 min read

    • Article

      Buying Power

      Aug 25, 2021

      Buying Power
      6 min read

    • Article

      Sharpen To Survive

      Apr 28, 2021

      At the start of 2020, amid the height of tight pandemic restrictions in Queensland, I decided I wanted to give back to those around me. In some kind of effort to stave off the isolated feelings of COVID-19, I began to engage in mutual aid groups that

      4 min read

    • Article

      The View From Here

      Jan 24, 2020

      The View From Here
      5 min read

    • Article

      The View From Here

      Jan 24, 2020

      The View From Here
      5 min read

    • Article

      The Unsung Power Of Giving

      Nov 4, 2020

      The Unsung Power Of Giving
      6 min read

    Reviews for We First

    0 ratings

    0 ratings0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words