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    Bullwinkle on Business: Motivational Secrets of a Chief Executive Moose
    Bullwinkle on Business: Motivational Secrets of a Chief Executive Moose
    Bullwinkle on Business: Motivational Secrets of a Chief Executive Moose
    Ebook284 pages3 hours

    Bullwinkle on Business: Motivational Secrets of a Chief Executive Moose

    By John Hoover

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    About this ebook

    Bullwinkle on Business is a delightful 10-lesson business course disguised as a humorous tale featuring the beloved TV characters Bullwinkle J. Moose, Rocky the Flying Squirrel, Boris Badenov and Natasha, and Peabody the dog and his boy Sherman.

    Sooner or later it was bound to happen. The world of business has now grown hungry for a fresh, new voice to speak out for organizational excellence in the free enterprise system.

    But where is a great leader who possesses the stature, the stamina, and the swagger to be called the consummate CEO? Who can grasp the helm of business in a shifting global economy and steady the ship? Who can capture the confidence of consumers and anxious business professionals on every continent and calm their anxiety with nerves of steel?

    Look no further than Frostbite Falls, Minnesota. Cast your eyes toward that imposing figure with antlers spread wide and a profile that protrudes into next week. Step aside Warren Bennis, Ken Blanchard, Jim Collins, Steven Covey, Spencer Johnson, Donald Trump, and even Jack Welch. Make way for that superb snout that belongs to none other than the magnificent moose himself, Bullwinkle.

    But how can a solitary moose, revered by millions, maintain his competitive edge amidst so much acclaim? How can he focus in the blinding spotlight of fame and fortune? How can he sustain a significant value proposition when he can't even spell the term? By teaming up with someone more talented, intelligent, and resourceful, of course.

    And so the saga of Bullwinkle J. Moose and his better angel, Rocket J. "Rocky" Squirrel begins. Bullwinkle and his better angel, Rocky, become the Chief Executive and Chief People Officers, respectively, of the Frostbite Falls Mitten Company. But Bullwinkle is soon seduced by the trappings of power and prestige. He begins to believe his own press clippings and forgets who makes the business run and who the business exists to serve.

    The antics of Bullwinkle's bungling and misguided management consultants, Boris and Natasha, only serve to auger the maladroit moose deeper into his own entropy. Former communist comrades—now turned capitalist colleagues—Fearless Leader (now Chief Evil Officer) sends his most notorious spies to steal Western business secrets.

    Mr. Peabody and his adroit pupil, Sherman, use the WayBac Machine to monitor lessons learned from leaders throughout history. The Beagle and his adopted boy draw concise correlations to how Rocky helps his much-headed friend learn that only enthusiastic people can energize an enterprise. By teaching Bullwinkle to unleash the collective wisdom, experience, and talent of his team members, Rocky transforms a moose with marginal managerial potential into a magnificent motivator.

    You won't want to miss a single episode of John Hoover's BULLWINKLE ON BUSINESS.

    LanguageEnglish
    PublisherMacmillan Publishers
    Release dateDec 24, 2013
    ISBN9781466860964
    Bullwinkle on Business: Motivational Secrets of a Chief Executive Moose
    Author

    John Hoover

    John Hoover, Ph.D. (New York, NY) is a former executive with The Walt Disney Company and McGraw-Hill. He also works for Partners International, and is on the AMA faculty.

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      Book preview

      Bullwinkle on Business - John Hoover

      ONE

      ESTABLISH A PERSONAL VISION

      OR

      REMIND ME WHY I’M DOING THIS

      The thunder of jets in an open sky, a streak of gray and a cheerful…Hi. A loop, a whirl, a vertical climb, and once again you know it’s time for … well, you know what it’s time for. The cheerful Hi" comes from none other than Rocket J. Squirrel, known to millions as Rocky, the Flying Squirrel. This particular loop and whirl took place in the skies above the tropical paradise of Riki-Tiki. The aerobatic squirrel looped through the window of a Riki-Tiki tropical island hut, where he landed gracefully beside his longtime counterespionage partner and stalwart friend, Bullwinkle J. Moose, who looked up briefly from a letter he was reading.

      BULLWINKLE: Oh, hi, Rocky.

      ROCKY: Whatcha reading, Bullwinkle?

      BULLWINKLE: Oh, just fan mail from some flounder.

      ROCKY: Did it wash up on the beach in a bottle?

      BULLWINKLE: No, the postal person delivered it. Say, Rock. What does ‘lit-i-ga-tion’ mean?

      The giant moose handed the letter to the much shorter squirrel.

      ROCKY: I don’t know, Bullwinkle. This doesn’t look like fan mail to me. Whoever wrote this is suing you.

      BULLWINKLE: "Suing me? Like on Judge Judy?"

      ROCKY: I think so. And they want ten million dollars in damages.

      BULLWINKLE: That’s funny. I don’t remember damaging anything recently.

      The moose cradled his massive snout in his hand and pondered for a moment.

      BULLWINKLE: Hm-m-m. There was that limbo pole at the Riki-Tiki Tavern last month.

      ROCKY: I don’t think that’s it, Bullwinkle. These people are from Seattle and it says that this is a class-action suit.

      BULLWINKLE: "Seattle? Class action? Why would school children in Seattle sue me?"

      ROCKY: It says here that you sold them sunshine in a bottle and it didn’t shine.

      BULLWINKLE: Hm-m-m. It must have leaked out of the bottle in transit.

      It was true. Well, not the part about the sunshine leaking from the bottle in transit. But, as the lawsuit stipulated, Bullwinkle, now retired with his pal Rocky on Riki-Tiki since they single-handedly caused the collapse of the Eastern Block, had grown bored with monotonous paradise and sought to start a new enterprise by bottling tropical sunshine and selling it via mail order to citizens on the mainland. However, unbeknownst to the antlered entrepreneur, at that moment public sentiment against his export business was

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