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    On Getting to the Point
    On Getting to the Point
    On Getting to the Point
    Ebook49 pages53 minutes

    On Getting to the Point

    By Dave Yewman

    ()

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    About this ebook

    Here’s a mantra: speak clearly, write well, and be polite.

    So why do so many people forget those things the minute they arrive at work?

    This collection of short essays is a reminder of how things should be, how we need to present well if we want to get a point across, how we need to get to the point in e-mail and memos, and how we can be both pointed and polite when it comes to business etiquette.

    If you’ve ever wondered . . .
    • Why most PowerPoint slides suck and how to fix them
    • How to get to the point when speaking and writing
    • Why ALL-CAPS E-MAILs are a no-no
    • Why some politicians get communications and some don’t
    • How to avoid “the blob” when presenting

    This book is for you.
    LanguageEnglish
    PublisherBookBaby
    Release dateDec 4, 2013
    ISBN9780988595606
    On Getting to the Point

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      Book preview

      On Getting to the Point - Dave Yewman

      On Getting to the Point

      Dave Yewman

      DASH Consulting, Inc.

      Vancouver, Washington

      DASH Consulting, Inc.

      2712 NW 142nd Circle

      Vancouver, WA 98685

      www.dashconsultinginc.com

      © 2007 by Dave Yewman. All rights reserved. No part of this book may be used or reproduced in any manner whatsoever without written permission of the publisher. Published 2007.

      ISBN (ePub e-book): 978-0-9885956-0-6

      ISBN (print): 978-0-615-17058-9

      Library of Congress Control Number: 2007939477

      Design by Jennifer Omner, ALL Publications

      Contents

      Introduction

      1: It’s Hard

      2: Bored Presentations

      3: PowerPoint Makes You Stupid

      4: Ten Tips for Talking Heads

      5: We Can Hear You Now

      6: Jumping Fleas and the Power of Analogy

      7: So, What Do You Do?

      8: YouTube-ification of Corporate Communications

      9: Sucky Writing

      10: Press Release Me

      11: Getting Elected by Getting Real

      12: One Last HPS for the Gipper

      13: Red Light, Green Light, Keep Tight

      14: Can You See What I’m Saying?

      15: You Like Me, You Really Like Me

      Introduction

      There is a staggering amount of bullshit flying around when it comes to communications.

      It’s sad. But not really that surprising.

      It’s also easy to fix. If we care to take the time.

      What you hold in your hand is a collection of essays—rants really—on everything from cell phone etiquette to a porn star’s public speaking angst; from senior executives who can’t answer simple questions to hideously-written press releases; from the dreaded Death by PowerPoint syndrome to politicians who simply don’t know when to shut up.

      Sometimes the rants include easy fixes to common mistakes; sometimes they’re just rants.

      Over the past several years, I wrote something when I felt compelled and then posted an essay to my Web site, www.dashconsultinginc.com.

      I called the newsletter, the Communications Grok, and my wife shook her head and said, What the hell is a Grok?

      Well (honey), it’s a term I stole from a 1961 science fiction novel called Stranger in a Strange Land, by Robert Heinlein. To grok something means to thoroughly understand it, to get it. During the Internet bubble of the late 1990s, there was a newsletter called the Media Grok, and I was particularly fond of it. Alas, it didn’t survive the bubble’s burst, but the idea stuck with me.

      As someone famous once said, The biggest misconception about communication is that it ever took place. That’s the truly sad thing about all this noise that substitutes for real communications—it wastes precious time and real money when people don’t realize the difference between saying something and just moving their lips.

      So when it comes to bullshit, how do we handle a world that’s full of it? Here are a few thoughts on what my thirteen-year-old might call, How to deal . . .

      Dave Yewman

      Vancouver, Washington

      September 27, 2007

      1

      It’s Hard

      February 2006

      Tyla Wynn is a porn star. On January 8 she won an award for excellence in a multi-person scene

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