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    Export to Explode Cash Flow and Profits: Creating New Streams of Business in Asia, Africa and the Americas with Little Investment
    Export to Explode Cash Flow and Profits: Creating New Streams of Business in Asia, Africa and the Americas with Little Investment
    Export to Explode Cash Flow and Profits: Creating New Streams of Business in Asia, Africa and the Americas with Little Investment
    Ebook68 pages51 minutes

    Export to Explode Cash Flow and Profits: Creating New Streams of Business in Asia, Africa and the Americas with Little Investment

    By Lauri Elliott

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    About this ebook

    Traditionally an avenue for larger firms, exporting is not just for large U.S. firms today, but also for entrepreneurs and small to medium-sized enterprises (SMEs). The Leverage Point StrategyTM, and 11 other leverage points like demand-driven exporting and language and culture in this book, will help you explore new pathways for shaping an export strategy which can build cash flow and profits.

    LanguageEnglish
    PublisherConceptualee Publishing
    Release dateAug 13, 2010
    ISBN9781452432427
    Export to Explode Cash Flow and Profits: Creating New Streams of Business in Asia, Africa and the Americas with Little Investment

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      Book preview

      Export to Explode Cash Flow and Profits - Lauri Elliott

      Export to Explode Cash Flow and Profits: Creating New Streams of Business in Asia, Africa, and the Americas with Little Investment

      A Leverage Point Strategy™ book

      by Lauri E. Elliott

      Published by Conceptualee, Inc. at Smashwords

      Copyright 2010 Conceptualee, Inc., creator of Afribiz™, Afristrat™, and GlobalBizconcierge™ brands

      Discover other titles by Lauri Elliott at Smashwords.com (https://www.smashwords.com/profile/view/laurielliott).

      This ebook is licensed for your personal use only. This ebook may not be resold or given away to other people. If you would like to share this book with others, please purchase an additional copy for each person. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author.

      Table of Contents

      The following is a list of major sections in this strategy book:

      Preface

      Introduction – Why Export, Why Now?

      Characteristics and Challenges of Exporting

      Leverage Point 1: Leverage Point Strategy™

      Leverage Point 2: Demand-Driven Exporting

      Leverage Point 3: Consumer Demographics

      Leverage Point 4: Language and Culture

      Leverage Point 5: Cities and Economic Hubs

      Leverage Point 6: Economic Zones and Clusters

      Leverage Point 7: Trade and Investment Agreements

      Leverage Point 8: Regional Economic Communities

      Leverage Point 9: Diplomatic Missions

      Leverage Point 10: Chambers of Commerce and Business Councils

      Leverage Point 11: Multinational and Micro-Multinational Corporations

      Leverage Point 12: Export-Focused Organizations

      Conclusion

      Key Points

      Resources

      References

      About the Author

      ****

      Preface

      I moved my consulting work from Michigan to Washington, D.C., in the late 1990s in anticipation that the Michigan market was not diversified enough to withstand a major slowdown in the automotive industry. Even today, we can see that the Washington job market is growing while many parts of the U.S. have stagnated.

      In 2005 I took a similar step by moving to South Africa, anticipating that emerging markets, particularly Africa, had a lot of untapped potential that would provide many business opportunities in the next ten to 20 years. In 2007 I began to share with colleagues my view that the U.S. was headed for an economic downfall or correction based on what I observed – i.e., extremely over-leveraged consumers as the norm instead of the exception. The global economic crisis came the next year in 2008, and while Western economies contracted, many emerging markets still grew.

      Both instances demonstrate what I learned as an entrepreneur – anticipate, proactively respond to, and innovate for emerging business patterns. In many cases, though, I think it is simply logic and common sense. You go where demand is or will be.

      What I see now is a new configuration of consumer markets globally and different trade flows, which will require new arrangements of business models even for small to medium-sized enterprises (SMEs) and entrepreneurs. This is really the reason for the current focus of my work and this book. It's not about the technical aspects of exporting. Rather, it’s the strategic facets of incorporating exporting into a firm's business model by leveraging available assets to catalyze exporting opportunities and overcome challenges in exporting. The focus is not on large companies or those with a lot of assets but on SMEs. What you will discover are new configurations for doing business successfully to match new market opportunities.

      Go to table of contents

      ****

      Introduction – Why Export, Why Now?

      Exporting, the sale of goods and services to another country, is one of the options for conducting international business. It involves some degree of investment on the part of the exporter

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