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    Got Clout?
    Got Clout?
    Got Clout?
    Ebook153 pages2 hours

    Got Clout?

    By Gilbert Johnston

    ()

    Read preview

    About this ebook

    Innovative ways of saving thousands of dollars on any real estate purchases is the name of the game today. The secrets disclosed here will leave buyers smiling all the way to the bank. They will have discovered what "Got Clout"
    means. Brokers and agents love it; they'll be smiling too. Our readers will be knocking at their doors. It's a win-win for all buyers as well as their agents.

    LanguageEnglish
    PublisherGilbert Johnston
    Release dateSep 30, 2011
    ISBN9781465981516
    Got Clout?
    Author

    Gilbert Johnston

    Innovative ways of saving thousands of dollars on any real estate purchases is the name of the game today. The secrets disclosed here will leave buyers smiling all the way to the bank. They will have discovered what "Got Clout" means. Brokers and agents love it; they'll be smiling too. Our readers will be knocking at their doors. It's a win-win for all buyers as well as their agents. Over 50 years experience in the real estate world have taught me a lot. A former mathematics teacher having graduated from the University of Washington in Seattle, real estate became much more exciting. I developed a second career: buying, selling, and sometimes developing Islands and Island properties. The San Juan Islands in Washington and the Gulf Islands in British Columbia became my playgrounds. From there it was an easy stretch to Hawaii and the fabulous South Pacific, including Fiji, New Zealand and some remote Islands stretching over thousands of miles; I gained the reputation of being "The Island Buyer." A book is in the works covering some very exciting adventures in that arena. Look for it!

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      Book preview

      Got Clout? - Gilbert Johnston

      Got Clout

      Gilbert L. Johnston

      Copyright © 2011 by Gilbert L. Johnston

      All rights reserved.

      Published in the United States of America

      No part of this book may be copied in any format, electronic or otherwise, without the express written permission of the author.

      A Smashwords Edition

      License Statement

      This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each reader. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author.

      Table of Contents

      Introduction

      Chapter 1

      Chapter 2

      Chapter 3

      Chapter 4

      Chapter 5

      Chapter 6

      Chapter 7

      Chapter 8

      Chapter 9

      Chapter 10

      Chapter 11

      Chapter 12

      Chapter 13

      Chapter 14

      Chapter 15

      Chapter 16

      Chapter 17

      Chapter 18

      Chapter 19

      Author’s Page

      Glossary

      Introduction

      It’s Time to Put a Tiger in Your Corner.

      Expect Changes; they are inevitable.

      Engaging in the current real estate marketing scheme promoted by typical industry favorites is like playing a game of chess. Buyers are the pawns. Sellers are the kings, The queens are the typical real estate moguls dictating how the game is going to be played.

      In that game, competition has always been fierce; agents scramble to see who can outbid their competitions property valuations for the right to list the sellers’ property. It was a system doomed to fail. The economic misfortunes in the housing market we see today reflect that failure; it could easily have been predicted.

      Tired of being the pawn? It’s time to change the rules of the game under which you would prefer to play. It’s your money, after all. It’s fair-play time for buyers! Buyers get to call the shots for a change.

      New rules for buyers comes with tigers in their corners. We call these tigers: Exclusive Buyer’s Brokers. They trump the pawn brokers every day. (Excuse the pun; it was intended.)

      If you want to get a tiger into your corner, you’ve picked the right book, at the right time. The acquisition of knowledge is where this game is headed. Learn the rules of the game. Get with it, or get left behind.

      Dramatic Savings are headed your way! You can save thousands of dollars on your next real estate transaction. And, why not? Simply absorbing the wealth of information in this book is your first step. It’s the key to your coming out on-top of the game in any acquisition. It can also put some unanticipated rewards into your pockets; that’s virtually guaranteed.

      Let’s do an analogy: Learning how to ski has similar aspects. Would you venture out on the ski slopes without having been trained how to use your skis, or how to maneuver on the slopes? Of course, you wouldn’t; although some have been known to try. A few were successful in spite of the odds.

      However, you may be better off not challenging the odds. Unless experienced, becoming involved in the purchase of any real estate can be risky business. With the knowledge gained in this book and with the services of a highly qualified exclusive buyer’s broker, your risks will be greatly diminished.

      Knowledge and technology are what it’s all about. This book provides the knowledge you may need. We will introduce you to the technology with our recommendations for your exclusive buyer’s broker. You will have a very competent instructor, your broker. You can count on it. Following the guidelines provided here will put you in the driver’s seat in any transaction.

      However, there is a key ingredient to your success; an entrepreneurial spirit is essential. Warren Buffet said it: We need innovation to get America moving again.That’s where this book begins.

      Warren Buffet wasn’t the only prominent figure who has commented about the entrepreneurial spirit that’s needed. Donald Trump reportedly expressed that sentiment more succinctly, comparing it to a football coach talking to his players: It’s time to kick butt!

      Although, butt may not be the precise word he used; we will let your use your own imagination. Can you imagine where our economy would be today if we had all taken that attitude seriously some time ago?

      You can begin your innovative thinking with the next real estate purchase, or the next mortgage transaction you may undertake. Getting a good handle on the guidelines spelled out in this book would be a good place to start. You can’t get much more innovative than to adopt the program recommended here. Discover the clout that comes with that attitude and this book.

      Stand back and watch your spirits soar while your pocketbook and savings accounts become fatter!

      Are We Shaking-up the Traditional Real Estate Industry?

      That’s certainly a good place to start: the traditional real estate marketing system is close to being broken. It has been stuck in first gear far too long. Just listen to the cries when agents proclaim, We’ve always done it this way! That’s the problem.

      This book and the program promoted here are a consequence of the challenges facing the industry and the nation. We think the majority of agents will prove that they are up to the challenge. The buyers will love it!

      There have been some innovations in the industry in the past, but we believe they weren’t moving in the right direction. Many firms embracing those familiar policies focused on listing properties. That fostered a race among agents to promote the highest prices for sellers. That merely emphasized that those quoting the highest prices usually got the listings.

      No wonder the insane ensuing race for escalating prices helped bring about the collapse of the market. The system of placing arbitrarily high valuations on properties, usually merely to out-guess their competition, eventually crumbled. The markets went with it.

      Today’s market demands that, rather than reducing fees for the seller, let’s put the emphasis where it really belongs: providing incentives for the buyers. In prior years, buyers rarely benefited. Our focus should be on meeting the buyer’s needs; getting the best deal, saving the most money for our buyers, is where that focus should lie.

      Many firms that promised the highest valuations and the lowest listing fees to sellers have gone out of business, a result of the downturn in the market. The mortgage crisis and the economic conditions that followed could have been predicted. A semblance of sanity is slowly returning to the industry, even if abruptly so in many instances.

      Providing incentives for sellers doesn’t cut it any longer. The purchasers are riding the crest of that wave today. In a fiercely competitive market, with lots of properties on the market, that’s where it belongs. That’s where Got Clout? enters the picture.

      Who’s Looking-out for the Buyer’s Interests?

      Many of the large real estate sales firms still operate on a boiler-room theory: hire many agents and some are bound to come up with a sale now and then. Those agents would likely scream if you were to suggest that maybe they should use some innovative ways to attract and benefit more buyers.

      Buyers Got Clout! They are the innovators with an entrepreneurial spirit that should be driving the market. Following the principles described in the book can potentially profit the buyers handsomely; it may even bring more business to that broker’s doors.

      Ignoring these admonitions may not only be foolish for a buyer, it may mark that buyer as just another pawn.

      What’s the Next Step?

      Sooner or later, our readers will be looking toward buying a home, or other real estate, even if it’s the second time around for them. The inherent drive to own you own home is universal. The old adage holds true: When it comes to land, they aren’t making any more of it. Get yours while you can!

      This book confirms the concept that knowledge is king in this world. It enables our buyers to negotiate with confidence; the best possible outcome is at stake in your real estate ventures.

      Whether a first-time buyer or a veteran with one or more purchases under your belt, this book will take you there. The program advocated here provides a number of advantages over the traditional real estate acquisition process. There are numerous options for our readers. Pick and choose from those that interest you, or choose all of them. It’s your move:

      (1) Financial benefits for our buyer on any real estate transaction.

      (2) An education in becoming a knowledgeable buyer of any real estate, including investors purchasing for future rewards. This education can bring you a lifetime of benefits;

      (3) Some unique ways of acquiring property that will not only save you a bundle, but which may also put another bundle in your pocket;

      (4) Opportunities to gain considerable knowledge – as much or more than any real estate agent you may encounter.

      We can show you how to put that knowledge to work for your benefit without having to become a licensed real estate agent and without having to commit to spending a lot of your hard-earned money;

      (5) Additional opportunities to turn the knowledge you will gain into more welcome incentives.

      The latter are all strictly optional and require no real estate license. You can explore them, learn more about them and possibly exercise that knowledge for your benefit. Or totally ignore them if you decide that’s not your bag.

      (6) Alternatives to purchasing a home.

      These will not only save you a lot of money but may actually put additional cash in your pocket. Use these for your own home purchase or for investments in real estate, which can pay off handsomely – all without having to buy any property or to pay expensive closing costs. (See Chapter Nine.)

      The Exclusive Buyers Broker

      This concept is extremely important to understanding everything you will learn in this book. The Exclusive Buyer’s Broker (Agent, representative, etc.) is the preferred and most highly recommended form of agency in the industry. There are many benefits that go with this kind of representation. Your broker may very well be one of them, if you follow these guidelines. That broker becomes very heavily involved in obtaining the best possible results for his or her buyers.

      This book teaches certain concepts, some new and some more traditional. It

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