Your Next 30 Days
By Pat Sims
()
About this ebook
Learn how to become productively busy right now. This eBook shows you exactly what to do and when to do it from the very first day so you will become a successful Realtor and then a top producer.
It is a concise ‘gold mine’ of ideas and strategies that have worked for thousands of others who have come before you and have shared their experiences.
Here is what you will learn: to produce a simple business and marketing plan that points toward your next step along the way; how to make your phone ring and start making sales; how to market yourself; where to find buyers and sellers; and how to make contact with them.
This will help you to get organized and pumped. You will see that you are not alone and that success is closer than you think. Don’t waste another day.
Free Forms and Planning Charts.
Pat Sims
Pat Sims has been working in real estate nearly all his adult life in Europe, Australia and North America. He has worked as a leasing agent for residential and commercial investors, a real estate salesperson, an appraiser, a property inspector, a land surveyor, a property manager, a developer, and an investor. He has learned from some of the best and most successful minds in the business and has been an educator, author, course designer, and text-book editor for international real estate institutes, associations, and brokerages. He has owned a number of small businesses and was a co-creator of a weekly newspaper that morphed into a daily. His popular seminars have been attended by more than 20,000 people and have ranged across the entire real estate spectrum including residential marketing, commercial leasing and sales, and business brokerage. Today he is a full-time author and publisher of industry self-help eBooks and has dabbled in the uncertain world of fiction. He lives in Nova Scotia and travels widely.
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Your Next 30 Days - Pat Sims
Your Next 30 Days
The fast-track to success in real estate sales
Pat Sims
Smashwords Edition
Copyright 2011 Pat Sims
From a Distance Publishing
http://www.fromadistance.com
All rights reserved. No part of this publication may be reproduced either by hard copy or electronic methods in any form without the prior written permission of the author and publisher.
No actual situations are used in this text and any similarities are purely coincidental.
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Table of Contents
Introduction
Chapter One - Getting Started
Getting Busy, Your Personal Commitment; What you need to learn now; Mentors, Time Management; Farm areas; getting organized; Activity Plan.
Chapter Two - Preparing Your Business Plan
Steps to the Business plan; Commissions; Ends; Sales needed to achieve goals; Example of a Business Plan; Step by Step Preparation of the Business Plan; Your personal living expenses, business expenses and marketing costs.
Chapter Three - The Marketing Plan
TOMA; Your personal image; How buyers and sellers select their Realtor; Where to find Clients; Step by step Marketing Plan; Marketing Ideas.
Chapter Four - Prospecting
Social and business meetings; Door to door canvassing; Continuous Marketing; Nine Penny Plan; Prospecting, Your Sphere of Influence; Belly to Belly.
Chapter Five - Working with Sellers
Sellers’ motivations; Insufficient equity; FSBOs; 70% of all business…
Chapter Six - The Art of Selling
Closing a Sale, Asking for the Sale; The most Powerful Methods of Selling; The Greatest source of buyers for your listing; Features of a valid Prospect. Conclusion
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Forms
A number of forms are freely available to you by downloading them from our web site. I recommend you print them before you finish Chapter One. They show an example of a Business Plan and Marketing Plan followed by blank forms to complete your own. Instructions for their completion are in this text.
Realtors and MLS
The text uses the term ‘Realtor’ rather than, agent, salesperson, sales associate, or sales representative but readers should know that it is a registered word owned by the National Association of Realtors and the Canadian Real Estate Association and only their members may use it to describe their occupation. Likewise ‘MLS’ is also a registered name and stands for Multiple Listing Service which is an online data base of real estate listings, historical sales, and other statistical information that is widely used by Realtors, the public, and others.
A real estate ‘Broker’ is the licensed person who is responsible for the management of a real estate agency. A ‘Manager’ is a person licensed to sell real estate who is responsible for the management of a real estate agency office under the broker’s supervision. A ‘salesperson’ or Realtor is also licenced to trade in real estate and works under the supervision of the manager and the broker as employee or a contractor.
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Introduction
This program is a ‘jump start’ to your business and provides you with all the basic components to become a successful Realtor. This is for new people to the real estate industry and for those who want to start over. It is a pathway to early success and a basis for becoming a top producer.
This eBook has been created with the help of thousands of real estate professionals across North America who have attended my seminars and have volunteered their own comments and experiences. They are from a wide variety of real estate practitioners including brokers, managers, and realtors who answered the question, What did you need when you were starting out?
Readers will learn how to become productively busy from their first day and how to create a personal business plan and a marketing plan for their future. It covers some of the basics of being a Realtor and shows the value of being organized and having clear goals in preparation for a successful career.
In very simple terms, the idea is to generate business activity by taking direct and positive marketing action.
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Chapter 1
Getting Started….Getting Busy
You don’t have a job ….you own a business and you are the CEO.
One of the great benefits of a career in real estate sales is that you have many free choices. One of your first is whether to follow direction from experienced, caring professionals or whether to go it alone and do it all your own way by trial and error. Which way do you think is more likely to succeed? You are encouraged to learn from the best people around you and when you have become one of them, show others the way.
I want you to make a personal commitment to this program and to your career. If you are not one of those people who are naturally well-organised and studious then you are part of the majority but I want you to take the time to read this eBook diligently within the next 24 hours. Your future prosperity may well depend on reading and following the advice right here so do you think you can find the time? The information here will save you a lot of time, money, and frustration. Look at it this way - all professionals need to be trained before they are qualified to earn the maximum fees so why do you think you don’t?
I hope you will read everything without ‘cherry picking’ those sections of particular interest, skipping pages, backsliding or procrastinating - I just want you to do it now and be successful.