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    How to Get Your Product Into Retail
    How to Get Your Product Into Retail
    How to Get Your Product Into Retail
    Ebook42 pages35 minutes

    How to Get Your Product Into Retail

    By Matthew Yubas

    4.5/5

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    Read preview

    About this ebook

    You want to get your product into retail. There are many retail opportunities for a new product and as many pitfalls to avoid. But you need to follow a process to be successful.

    This guidebook takes you through the true methods to get your product into retailers and distributors. Based on 24 years of experience, the easy to read guidebook takes you through the important step-by-step procedures.

    You'll discover:

    * Process – How to get into retailers
    * Evaluation – What retailers are looking for in new products
    * Preparation - What you need to do before approaching retailers so you don’t get rejected
    * Walmart – The Walmart local program
    * Women and Minorities – How to get assistance for Women and Minorities
    * Showrooms – How to get into retail through showrooms
    * Sales Reps – How to hire and manage sales reps
    * Home Shopping – How to get on QVC and HSN
    * Infomercials – Selling your product on Infomercials (DRTV)
    * Catalogs – Getting into Catalogs and Webstores
    * Promotional Product – Selling Your Product as a Promotional Item
    * Trade Shows – Marketing at Trade Shows
    * OEM – Selling your product as an OEM

    * And more.

    The material is clear and concise. There's no fluff. I understand your time is valuable and you want to get to the meat of the issues quick and easy.

    LanguageEnglish
    PublisherMatthew Yubas
    Release dateJan 18, 2012
    ISBN9781310283093
    How to Get Your Product Into Retail
    Author

    Matthew Yubas

    Matthew Yubas is a Certified Professional Marketing Consultant for the Small Business Development and International Trade Center. He has developed products for 24 years as an Engineer, Product Manager, and Consultant for startups, small business, and Fortune 500 companies. He has helped clients in a diverse number of industries that include photography equipment, auto accessories, soy candles, children's clothing, sporting goods, digital art, software applications, wireless devices, and home décor. Matthew is the author of several articles, kits, and books including "Product Idea to Product Success" which has been used by inventors, entrepreneurs, colleges, government agencies, and sold into 14 countries. He has been featured on television and radio and has been tapped for his expertise in bringing products to market in many syndicated publications. Matthew earned a B.S. in Engineering from Pennsylvania Spring Garden College in Philadelphia, and an M.B.A. In Management and Marketing from San Diego State University.

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    • 3/5
      Pretty basic, didn't learn anything new but might be good for anyone first starting out. Geared more towards US readers.

    Book preview

    How to Get Your Product Into Retail - Matthew Yubas

    How to Get Your Product into Retail

    Published by Broadword Publishing

    166 London Court

    Cardiff, NJ 08234

    www.broadword.com

    Copyright Matthew Yubas

    For Free Tips, Articles, Coaching, and the Invention Success Kit

    visit www.ProductCoach.com

    Smashwords Edition

    No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without permission in writing from the publisher.

    This publication is designed to provide accurate and authoritative information with regard to the subject matter covered. It is sold with the understanding that the author and publisher are not engaged in rendering legal, accounting, or other professional service.

    This product is not a substitute for legal advice.

    About the Author

    Matthew Yubas is a Certified Professional Marketing Consultant for the Small Business Development and International Trade Center. He has developed and marketed products for over 24 years as an engineer, product manager, and independent consultant for startups, small business, and Fortune 500 companies.

    He has launched new products such as software applications, wireless devices, and websites. In addition, he has helped clients in a diverse number of industries that include photography equipment, auto accessories, soy candles, children's clothing, sporting goods, digital art, and home décor.

    As an entrepreneur, he was a co-founder of a software company that developed one of the first personal information management software products. Matthew earned a B.S. in Engineering from Pennsylvania Spring Garden College in Philadelphia, and an M.B.A. in Management from San Diego State University.

    He is a professional member of the Inventors Forum, Licensing Executives Society, and Product Development & Management Association.

    Welcome

    I’m excited for you! You have a great product and you want to get it into retail. In this material, we’ll cover a wealth of information that has taken me years to discover through training, trial, and error.

    No matter what your product is, these principals apply. Please follow the step-by-step instructions and you’ll be far ahead of the game to make your invention a winner.

    Best Success,

    Matthew Yubas

    For Coaching and other Services, please see my website:

    www.ProductCoach.com

    Table of Contents

    What Retailers Want

    How to Approach Retailers

    Fulfillment and Inventory

    Selling to Retail through Showrooms

    Hiring a Sales Rep

    Build a Retail Track Record with Wizard Distribution

    Selling Your Product

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