How to Create a Killer Seminar Website
By Fred Gleeck
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About this ebook
Do you want to do your own seminars and other events? Do you have a website to help SELL people on attending? Even if you do this ARTICLE will be a BIG help.
This 5,000+ word article will give you a roadmap for how to put up a successful website to promote your seminar, bootcamp or other event.
My name is Fred Gleeck. I'm the author of the BEST SELLING book on this topic: "Marketing and Promoting Your Own Seminars and Workshops". In addition I own and manage one of the premiere websites on this topic: SeminarMarketingExpert.com. Go there for a lot of free stuff!
My "main" website if FredGleeck.com where you can learn a lot more about me.
In this article, you'll learn:
* How to use a simple Template to create your KILLER Seminar Site
* The single most important element of a seminar site and how to do it RIGHT
* Ways to create SCARCITY to encourage people to register NOW
* What to include in for opening paragraph to suck them in!
* Creative techniques to capture those who will merely SKIM your site
* Developing and effective "bio" to get people to believe who you claim to be
* How to present the cost of your seminar in a way that doesn't scare people off
* When and when NOT to record your events
* Tricks and tips to getting people to give you KILLER testimonials for your event
* Key ways to create and decide on bonuses you should offer
* And. much, much, more!
If you're going to be doing, or you're already doing seminars and other events, this is an article you need.
Buy it now!
Fred Gleeck
Fred Gleeck is an information marketer. He markets and sells books, ebooks, audios, videos and other info products. He also coaches a select group of subject matter experts to help them create and market THEIR info products. To get is FREE audio course (valued at $397), go to http://www.FredGleeck.com/trainin-videos
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Book preview
How to Create a Killer Seminar Website - Fred Gleeck
How to Create a Killer Seminar Website
by
Fred Gleeck
Smashwords Edition
* * * * *
Published by Fred Gleeck at Smashwords
Find out more about the author by visiting: FredGleeck.com. And, to get your FREE Information Marketing Course (worth $397) go to: http://bit.ly/pYxQ0S
How to Create a Killer Seminar Website
© 2012 Fred Gleeck
Table of Contents
Introduction
Template for You to Follow
Website Headline
Dates/Spaces Remaining
Opening Paragraph
Subheads All Through the Site
What You Will Learn Section
Homework Required
Scarcity if REAL
Who are YOU?
What Will It Cost?
Seminar Location
Recordings of the Event
Legal Disclaimers
Audios from the Event Itself
Using Video Effectively
Creating Powerful Testimonials
Bonuses for Attending
Generating Traffic to Your Website
Conclusion
Resources
Introduction
If YOU want to be successful in the seminar business, you need to have a website that CLOSES people on attending. The only objective way to measure the success of your seminar site is to look at a piece of data called AVERAGE VISITOR VALUE(AVV).
To compute this number you take the total number of registration dollars your site generates and divide that number by the total number of visitors to the site. For example, if you generate $20,000 in total registration dollars and you had 1,000 people visit the site, your AVV would be $20 per visitor.
I'm not sure how well other sites do, but I CAN tell you that I have a site that promotes one of my events that does INCREDIBLY well