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    35 Ways to Market and Sell Products and Intellectual Property
    35 Ways to Market and Sell Products and Intellectual Property
    35 Ways to Market and Sell Products and Intellectual Property
    Ebook98 pages1 hour

    35 Ways to Market and Sell Products and Intellectual Property

    By Matthew Yubas

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    About this ebook

    Find out the 35 ways to market and sell products and intellectual property.
    This guidebook includes step-by-step processes, examples, and resources.

    You’ll find out:
    * Methods – 35 ways to market and sell products and intellectual property.
    * Why products fail and why products succeed.
    * Retailers – How to approach retailers and what you need to prepare.
    * Retailer Evaluation – What retailers are looking for in new products.
    * Walmart – How to get a product into Walmart.
    * Women and Minorities – How to get assistance for Women and Minorities.
    * Showrooms – How to sell a product through showrooms.
    * Sales Reps – How to hire and manage sales reps.
    * Home Shopping – How to sell a product on QVC and HSN.
    * Infomercials – How to sell a product using Infomercials (DRTV).
    * Catalogs – How to sell a product using Catalogs.
    * Webstores - How to sell a product using Webstores.
    * Promotional Product – How to sell a product as a Promotional Item.
    * Trade Shows – How to market and sell a product at Trade Shows.
    * OEM – How to sell a product as an OEM.
    * License and Sell IP – 8 different ways to license and sell your intellectual property for royalties or an upfront payout.

    The material is clear and concise. There's no fluff, just straight to the point methods and information.

    LanguageEnglish
    PublisherMatthew Yubas
    Release dateMar 7, 2012
    ISBN9781310162756
    35 Ways to Market and Sell Products and Intellectual Property
    Author

    Matthew Yubas

    Matthew Yubas is a Certified Professional Marketing Consultant for the Small Business Development and International Trade Center. He has developed products for 24 years as an Engineer, Product Manager, and Consultant for startups, small business, and Fortune 500 companies. He has helped clients in a diverse number of industries that include photography equipment, auto accessories, soy candles, children's clothing, sporting goods, digital art, software applications, wireless devices, and home décor. Matthew is the author of several articles, kits, and books including "Product Idea to Product Success" which has been used by inventors, entrepreneurs, colleges, government agencies, and sold into 14 countries. He has been featured on television and radio and has been tapped for his expertise in bringing products to market in many syndicated publications. Matthew earned a B.S. in Engineering from Pennsylvania Spring Garden College in Philadelphia, and an M.B.A. In Management and Marketing from San Diego State University.

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      Book preview

      35 Ways to Market and Sell Products and Intellectual Property - Matthew Yubas

      35 Strategies to Market a Product

      Published by Broadword Publishing

      166 London Court

      Cardiff, NJ 08234

      www.broadword.com

      Copyright Matthew Yubas

      For Free Tips, Articles, Books, and a Consultation, please

      visit www.ProductCoach.com

      Smashwords Edition

      No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without permission in writing from the publisher.

      This publication is designed to provide accurate and authoritative information with regard to the subject matter covered. It is sold with the understanding that the author and publisher are not engaged in rendering legal, accounting, or other professional service.

      This product is not a substitute for legal advice.

      About the Author

      Matthew Yubas is a Certified Professional Marketing Consultant for the Small Business Development and International Trade Center. He has developed and marketed products for over 24 years as an engineer, product manager, and independent consultant for startups, small business, and Fortune 500 companies.

      He has launched new products such as software applications, wireless devices, and websites. In addition, he has helped clients in a diverse number of industries that include photography equipment, auto accessories, soy candles, children's clothing, sporting goods, digital art, and home décor.

      As an entrepreneur, he was a co-founder of a software company that developed one of the first personal information management software products. Matthew earned a B.S. in Engineering from Pennsylvania Spring Garden College in Philadelphia, and an M.B.A. in Management from San Diego State University.

      He is a professional member of the Inventors Forum, Licensing Executives Society, and Product Development & Management Association.

      Welcome

      I’m excited for you! You have a great product and you want to learn the many ways of marketing your product. In this material, we’ll cover a wealth of information that has taken me years to discover through training, trial, and error.

      No matter what your product is, these principals apply. Please follow the step-by-step instructions and you’ll be far ahead of the game to make your product a winner.

      Best Success,

      Matthew Yubas

      For Consulting and other Services, please see my website:

      www.ProductCoach.com

      Table of Contents

      35 Opportunities to Market Your Product

      The Roadmap to Product Success

      Product Failure and Success

      Market Research

      What Retailers Want

      How to Approach Retailers

      Walmart Local Purchase Program

      Assistance for Women and Minorities

      Open Vendor Days

      Fulfillment and Inventory

      Selling to Retail through Showrooms

      Hiring a Sales Rep

      Build a Retail Track Record with Wizard Distribution

      Selling Your Product on QVC and HSN

      Selling Your Product on an Infomercial

      Selling Your Product through Catalogs and Webstores

      Selling Your Product as a Private Label

      Selling Your Product as a Promotional Item

      More Distribution Channels

      Market and Sell at Trade Shows

      Personal Selling

      Selling Your Product as an OEM

      Packaging Your Product

      Sell or License Your IP

      The Sell/License Process

      Sell for a Lump Sum

      Sell Your Patent at Auction

      Sell to a Patent Aggregator

      What Do Manufacturers Want?

      Where to Find Manufacturers to Sell/License

      How to Contact Manufacturers

      WORLD OF OPPORTUNITY

      As the products roll down the assembly line, the inspector tests the current batch. At the end of the line, products and documentation slide into the packaging. As one, they are placed neatly into the shipping box. The box is taped, weighed, and positioned onto the pallet.

      From simple novelties to high tech gadgets, ideas are turned into products on a daily basis. Perhaps your creativity will make a difference in my life and the lives of millions of people.

      A win-win situation exists when you help others and at the same time are rewarded for your efforts. When you focus on ways to best serve people, you’re compensated for your labors.

      An invention doesn’t have to be a breakthrough medical device, fire prevention tool, or technological masterpiece. A wonderful and profitable invention may save a person 30 minutes of housework, eliminate the drudgery of a repetitive task, or provide entertainment.

      Possibly the only reason your invention is not moving forward is your lack of knowledge to get into the market. Now you are stuck or uncertain how to proceed. No problem. Help is here. By reading this book, your thinking will change from, How do I do this? to Wow! I now know how to capitalize on the many opportunities waiting for me!

      35 Opportunities to Market Your Product

      Your product has value just waiting to be unlocked. In this book, you’ll learn how to sell your invention or finished product to a company for a lump sum payout or license for royalties.

      The following are ways to sell or license a product:

      1. Sell or License to a Company – You sell or license your patent to a company who develops the invention into a product. The company markets the product to consumers, businesses, or government. You are compensated with a lump sum payment, fixed payments spread out over time, or royalties. The company may also buy your patent as a way to block their competitors.

      2. Sell or License to a Company (Remedy) – A company’s product is infringing on your patent. As a remedy, the company pays you as a lump sum amount or enters into a license agreement and

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