Book-Selling Strategies for the Reluctant Marketer
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About this ebook
If you don’t like standing out, you may not be noticed at all in this crowded book market.
"Book-Selling Strategies for the Reluctant Marketer" will help you resolve your marketing dilemma by inspiring you to seek the ideal solution for YOU.
Cheryl Rogers
Former journalist Cheryl Rogers writes around the edges of farming and family life in the Swan Valley, near Perth. Her short fiction has been published in Australia, the UK and USA, and she is a three time winner of the Henry Lawson Society of New South Wales short story award. In 1998, a memoir co-written with fellow University of Western Australia graduate and friend, Gun Dolva, was short-listed for the WA Premier’s Book of the Year Award. A longtime member of Sisters in Crime (Australia), Cheryl loves a mystery.
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Book preview
Book-Selling Strategies for the Reluctant Marketer - Cheryl Rogers
Book-Selling Strategies for the Reluctant Marketer
By CHERYL ROGERS
Smashwords Edition
Copyright 2012 by Cheryl Rogers, Tampa, FL
Book cover design: Cheryl Rogers
Smashwords Edition, License Notes
Thank you for downloading this ebook. If you enjoy it, please encourage your friends to download their own copy at Smashwords.com, where they can also discover other works by this author. Thank you for your support.
Introduction
When you write your first book, you may entice family and friends to read it. Maybe a few will buy it to encourage you, or take a few to sell to their friends. But after you’ve exhausted any sales opportunities there, what do you do? Is your book relegated to the back of your closet?
When we reach that point, many authors discover the work has really just begun. Being an author is a lot more than just writing a book. Being an author entails being that someone folks look up to, that expert in their field of interest, that one who can help them live their dreams. It entails being that mentor or role model, or even that entertainer who can make them laugh when the world seems mighty dim.
You’ve got to convince readers what you have to say is worth not only the price of the book, but their precious time. Often that entails building their trust in you. They need to regard you as an expert, or as a good storyteller. After you’ve exhausted those who would trust you through their personal knowledge of you, you’ve got to