The Chemistry of Reading: Arousing your Reader
By Nikki Logan
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About this ebook
The brain is like Google. It ranks things by referrals. The most engaging books trigger a response in multiple parts of the brain and thereby get ranked more highly by it. And books that get highly ranked become ‘must buys’. 'The Chemistry of Reading' explores how the body reacts during the reading experience and how writers can harness that to create an unforgettable story that arouses multiple parts of the readers’ brain.
A craft book in four parts:
1.How the chemistry works (in digestible plain-english)
2.Why you should exploit that as a writer of commercial fiction
3.The toolkit you’ll need to do that
4.Some practical examples of the toolkit (and the theory) in action
Nikki Logan
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Book preview
The Chemistry of Reading - Nikki Logan
The Chemistry of Reading (Arousing your Reader)
Nikki Logan
Smashwords Edition
Copyright 2012 Nikki Logan
(Illustrations: Copyright Jodie Davidson 2012)
Discover other titles by Nikki Logan at
www.nikkilogan.com.au
This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author.
TABLE OF CONTENTS
Introduction
PART I – How Arousal Works (The Sciencey Bit)
The Brain
Arousal
Arousal and Motivation
Arousal as it relates to reading
Mirror Neurons
PART II – Why You Should Aim to Arouse Readers (The Mercenary Bit)
Books are like candy
Readers as sensation seekers
Emotional arousal – Why women devour romance
PART III – How to Arouse Readers (The Practical Bit)
The Toolbox
Social Kinship
Vicarious Emotional Experience
Exploiting Impulsivity
Seven ways to make your reader’s brain think your book is as important as a snarling Rottweiler
Summary
PART IV – Deconstruction (The Workshoppy Bit)
The End
Attributions
About the Author
Introduction
The first thing this book is not is a scientific paper. The second thing this book is not is a how-to on writing sex and sensuality in fiction.
When I set out to develop a practical workshop on the importance of arousing readers, I planned a shortish examination of the different ways that readers can be aroused by fiction. The visceral arousal of a good thriller, the emotional arousal of romance, the intellectual arousal of a mystery/intrigue novel, the sensual arousal of erotic fiction, or the creative arousal of an interplanetary fantasy.
As I researched it, I realised that would be telling only one third of the story. Before I could look at the technical aspects of how to increase the arousal of your readers, I had to examine why you would want to. And before why, it was important that participants understood what they were trying to achieve.
And so Arousing your Reader became The Chemistry of Reading: Arousing your Reader.
It will become abundantly apparent very shortly that I’m not a scientist. I have a couple of years of high-school human biology behind me. So if I can understand this then anyone can. I searched and searched for information on the chemistry and biology of reading (specifically) and there wasn’t a lot out there. I read papers and trawled websites, pulled what I could together, chewed it all up and regurgitated it in what I hope is plain English. I’ve glossed over much of the hard science and just focussed on the most digestible bits.
So, the first thing this book is not is a scientific paper.
The second thing this book is not is a how-to on writing sex and sensuality in fiction. If you were looking for that, you’ve made a bad call. Arousal is about so much more than physical titillation.
The Chemistry of Reading: Arousing your Reader seeks to help you to understand how reading impacts on the human brain and how to make the most of that knowledge to enrich your writing.
Arousal and writers of commercial fiction
Writers of commercial fiction rely on repeat readership in order to build a following large enough to let them continue feeding their families. While commercial fiction is well-endowed with blockbusters compared to other kinds of fiction, stunning success of that kind is still a mythic rarity. It is said that 99% of fiction is never picked up by a traditional publisher, and of the 1% that is, less than 5% of those books ever bust out of the mid-list, let alone achieve blockbuster-status.
Authors of commercial fiction need to be prolific, consistent and visible in order to begin building a following, and if they want