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Practical Social Marketing
Practical Social Marketing
Practical Social Marketing
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Practical Social Marketing

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There are hundreds of social media books written each year, and we, the authors, have read most of them. Practical Social Marketing does not follow the path of most social media books which simply explain the importance of social media for business.

Practical Social Marketing is a practitioner’s guide to marketing your small business through social media. The book explains in step-by-step fashion how to create a brand on social media for your business, how to build a following of thousands of followers, and then how to make money off your social media presence.

We, the authors, wrote this book out of our personal experience. Over the last two years, we have worked together to build online brands from absolutely nothing, to creating well over six figures.

Perhaps the most valuable part of this book is a collection of 50 status update ideas that we have tested and proven to generate massive shares and engagement on social media.

If you seek a brief, to-the-point guide to social media with practical tips from real life experience rather than drawn-out pontifications of the value of social media--you have found your book.

We hope, after reading this book, you will consider following our work on FollowFanPage.com.

LanguageEnglish
PublisherJacob Curtis
Release dateMay 17, 2012
ISBN9781476072425
Practical Social Marketing

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    Book preview

    Practical Social Marketing - Jacob Curtis

    Practical Social Marketing:

    Get Heard. Build a Following. Make Money

    By:

    Jacob Curtis of FollowFanPage.com and Jim Harmer

    Copyright 2012 © Improve Photography LLC. All Rights Reserved

    E-READER EDITION

    All rights reserved. Without limiting the rights under copyright reserved above, no part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording, or otherwise) without the prior written permission of both the copyright owner and the above publisher of this book.

    This is a work of non-fiction, but all examples of persons contained herein are fictional. Persons, places, brands, media, and incidents are either the product of the author's imagination or are used fictitiously.  The trademarked and/or copyrighted status and trademark and/or copyright owners of various products referenced in this work of fiction, which have been used without permission, is acknowledged. The publication/use of these trademarks and/or copyrights isn’t authorized, associated, or sponsored by the owners.  The copyright notice and legal disclaimer at the end of this work is fully incorporated herein.  Facebook, Twitter, Google+, Pinterest, Kraft, Apple, Groupon, Amazon, Living Social and other brands mentioned herein are trademarked their respective owners and none of the brands mentioned herein support or endorse this work.

    Smashwords Edition License Notes

    This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each person you share it with. If you're reading this book and did not purchase it, or it was not purchased for your use only, then you should return to Smashwords.com and purchase your own copy. Thank you for respecting the author's work.

    CONTENTS

    Author’s Welcome

    Introduction

    Section 1: Get Heard

    Chapter 1 The Social Strategy

    Chapter 2 You Can’t Start a Fire Without a Spark

    Chapter 3 Spark to Fire: Creating Engaging Content

    Chapter 4 Status Triggers

    Chapter 5 Why Do People Engage With Brands?

    Section 2: Build a Following

    Chapter 6 Fill in the Blanks

    Chapter 7 Answer the Question

    Chapter 8 Playing with Dates

    Chapter 9 A Call to Action

    Chapter 10 Infographics & Visuals

    Section 3: Make Money

    Chapter 11 Selling Your Status Updates

    Chapter 12 Testimonials = Sales

    Chapter 13 Make Money with $tatu$ Update$

    Conclusion

    Author’s Welcome

    This book was created to help further inspiration while providing valuable ideas to generate greater interaction and fan page community involvement on any social media platform. There are several ‘gold nuggets’ within this book that should wisely be used, once your page has sufficiently grown, in order to maximize its reach amongst social media.

    The idea is to not only give you the tools needed to create a successful fan page but also teach you what can be done on your own to create an atmosphere that encourages professional and fun discussions. Social media is to be used as a space between fan page managers and the brands they support while providing the freedom of conversation by its followers. My hope is that this book will be a tool where the concepts and examples can be revisited over and over again to help your personal creativity as your fan page develops and grows.

    Fan pages are created not just to get likes but to also increase brand loyalty through more personable exchanges. There are many examples of businesses that jump in to create a place for their community to gather and grow. They add their profile pictures, an amazing graphic or two, some basic information about the organization, and maybe contact information.

    Once all the basic profile information is up and running they figure the current relationships that have been built outside of the social medium will just start to follow their new social page. They forget relationships must be nurtured through social interaction with others which promotes a creative atmosphere and adds the value that individuals look for within a fan page.

    In order to truly master the lessons that are taught in this book in regards to status updates as well as learn additional lessons and concepts pertaining to fan page growth, I recommend becoming a part of the FollowFanPage.com community. As a part of the community you receive a FREE weekly podcast that discusses social media marketing and weekly articles. On the Facebook page daily tips and news pertaining to social media are shared to help improve your fan page experience. I will personally respond to any questions that you posted on the Facebook page as I want to hear your questions or concerns to help you meet your page goals.

    Jacob Curtis

    Introduction

    (But not one of those boring introductions that everyone just skips)

    According to the Small Business Administration, there are approximately 650,000 small businesses born each year, and roughly 590,000 business closures during the several years before the worldwide economic recession. When the recession hit, however, more businesses in existence have closed thaN have been opened from 2008-2009 (the most recent date for which data was available, but given the continued economic downturn

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