Practical Social Marketing
By Jacob Curtis
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About this ebook
There are hundreds of social media books written each year, and we, the authors, have read most of them. Practical Social Marketing does not follow the path of most social media books which simply explain the importance of social media for business.
Practical Social Marketing is a practitioner’s guide to marketing your small business through social media. The book explains in step-by-step fashion how to create a brand on social media for your business, how to build a following of thousands of followers, and then how to make money off your social media presence.
We, the authors, wrote this book out of our personal experience. Over the last two years, we have worked together to build online brands from absolutely nothing, to creating well over six figures.
Perhaps the most valuable part of this book is a collection of 50 status update ideas that we have tested and proven to generate massive shares and engagement on social media.
If you seek a brief, to-the-point guide to social media with practical tips from real life experience rather than drawn-out pontifications of the value of social media--you have found your book.
We hope, after reading this book, you will consider following our work on FollowFanPage.com.
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Book preview
Practical Social Marketing - Jacob Curtis
Practical Social Marketing:
Get Heard. Build a Following. Make Money
By:
Jacob Curtis of FollowFanPage.com and Jim Harmer
Copyright 2012 © Improve Photography LLC. All Rights Reserved
E-READER EDITION
All rights reserved. Without limiting the rights under copyright reserved above, no part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording, or otherwise) without the prior written permission of both the copyright owner and the above publisher of this book.
This is a work of non-fiction, but all examples of persons contained herein are fictional. Persons, places, brands, media, and incidents are either the product of the author's imagination or are used fictitiously. The trademarked and/or copyrighted status and trademark and/or copyright owners of various products referenced in this work of fiction, which have been used without permission, is acknowledged. The publication/use of these trademarks and/or copyrights isn’t authorized, associated, or sponsored by the owners. The copyright notice and legal disclaimer at the end of this work is fully incorporated herein. Facebook, Twitter, Google+, Pinterest, Kraft, Apple, Groupon, Amazon, Living Social and other brands mentioned herein are trademarked their respective owners and none of the brands mentioned herein support or endorse this work.
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CONTENTS
Author’s Welcome
Introduction
Section 1: Get Heard
Chapter 1 The Social Strategy
Chapter 2 You Can’t Start a Fire Without a Spark
Chapter 3 Spark to Fire: Creating Engaging Content
Chapter 4 Status Triggers
Chapter 5 Why Do People Engage With Brands?
Section 2: Build a Following
Chapter 6 Fill in the Blanks
Chapter 7 Answer the Question
Chapter 8 Playing with Dates
Chapter 9 A Call to Action
Chapter 10 Infographics & Visuals
Section 3: Make Money
Chapter 11 Selling Your Status Updates
Chapter 12 Testimonials = Sales
Chapter 13 Make Money with $tatu$ Update$
Conclusion
Author’s Welcome
This book was created to help further inspiration while providing valuable ideas to generate greater interaction and fan page community involvement on any social media platform. There are several ‘gold nuggets’ within this book that should wisely be used, once your page has sufficiently grown, in order to maximize its reach amongst social media.
The idea is to not only give you the tools needed to create a successful fan page but also teach you what can be done on your own to create an atmosphere that encourages professional and fun discussions. Social media is to be used as a space between fan page managers and the brands they support while providing the freedom of conversation by its followers. My hope is that this book will be a tool where the concepts and examples can be revisited over and over again to help your personal creativity as your fan page develops and grows.
Fan pages are created not just to get likes but to also increase brand loyalty through more personable exchanges. There are many examples of businesses that jump in to create a place for their community to gather and grow. They add their profile pictures, an amazing graphic or two, some basic information about the organization, and maybe contact information.
Once all the basic profile information is up and running they figure the current relationships that have been built outside of the social medium will just start to follow their new social page. They forget relationships must be nurtured through social interaction with others which promotes a creative atmosphere and adds the value that individuals look for within a fan page.
In order to truly master the lessons that are taught in this book in regards to status updates as well as learn additional lessons and concepts pertaining to fan page growth, I recommend becoming a part of the FollowFanPage.com community. As a part of the community you receive a FREE weekly podcast that discusses social media marketing and weekly articles. On the Facebook page daily tips and news pertaining to social media are shared to help improve your fan page experience. I will personally respond to any questions that you posted on the Facebook page as I want to hear your questions or concerns to help you meet your page goals.
Jacob Curtis
Introduction
(But not one of those boring introductions that everyone just skips)
According to the Small Business Administration, there are approximately 650,000 small businesses born each year, and roughly 590,000 business closures during the several years before the worldwide economic recession. When the recession hit, however, more businesses in existence have closed thaN have been opened from 2008-2009 (the most recent date for which data was available, but given the continued economic downturn