NLP Sales: The Secrets of Persuasion
By Daniel Olson
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About this ebook
What would your life be like if you could persuade people to do whatever you wanted? Persuade your way to fame and fortune. Use the secrets of top sales pros and CEOs to covertly get what you want.
NLP and hypnosis are powerful tools that can help anyone get into rapport with their clients and customers. This book shows you specific techniques on how to gain their trust and get the sale time and time again.
If your livelihood depends on persuading others then you need this book.
Daniel Olson
Daniel Olson has been helping people create happier and more fulfilling lives for themselves and others since 1981. He is a trainer of NLP. Daniel is the creator of Neuro-Acceleration TrainingTM. His company, Olson & Associates is fast becoming the leading edge training in communication excellence. He is a Certified Master Hypnotist and an Approved Hypnosis Instructor. With his powerful change device, the Neuro-Acceleration Tape System. He has helped thousands upon thousands of people make valuable changes since 1981. Daniel's work has been featured in magazine and newspaper articles. After using Hypnosis to help himself overcome stage fright, he has become a popular guest on radio and TV programs. Daniel's goal is to give each client a powerful hypnotic experience for change and improvement. "I want to help you to fulfill your goals and ambitions and to help you with any problems you have. Equally important, I want each client to rediscover that changing and making improvements can be easy and quick."
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Book preview
NLP Sales - Daniel Olson
THE SECRETS OF PERSUASION
A NEW WAY
To Maximize Your Sales Success
Using Neuro-Acceleration Training, NLP, Hypnosis, Subliminal Persuasion and High Tech Communication Skills!
by
Daniel J. Olson
Smashwords Edition
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Published on Smashwords by:
Daniel Olson & Associates, Inc
140 N Orlando Ave #150
Winter Park, FL 32789
The Secrets Of Persuasion
Copyright 2000 by Daniel J. Olson
Edited by Dean A. Montalbano
Feedback to the author: hypnodan@danielolson.com
Web site http://www.danielolson.com
This book is designed solely to provide information regarding the subject matter covered. It is offered with the understanding that the author and publisher disclaim any responsibility for any liability or loss associated with the use, content, or subject matter of information provided herein, or otherwise.
All rights reserved. Without limiting the rights under copyright reserved above, no part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording, or otherwise) without the prior written permission of both the copyright owner and the above publisher of this book.
Smashwords Edition License Notes
This ebook is licensed for your personal use only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each person you share it with. If you are reading this book and did not purchase it, or it was not purchased for your use only, then you should return to Smashwords.com and purchase your own copy. Thank you for respecting the author’s work.
* * * * *
Acknowledgment
To my earliest teachers: Richard Bandler, John Grinder, Robert Dilts, Dave Dobson, and of course to my mentor and good friend, Mr. Green.
Thanks to the editor Dean A. Montalbano.
Also, a big round of applause to the people who are quoted in the book. They were all so very helpful. And of course, thanks to all of my clients and students through the last 25 years, who have taught me as much if not more than I taught them.
Warm Regards,
Daniel
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CONTENTS
INTRODUCTION
CHAPTER ONE
Millennium Sales People Know These Secrets! The Secrets of Selling With Hypnosis.
CHAPTER TWO
Secret Number One . . . How to Make Them Like You!
CHAPTER THREE
Gardening Success Through Hypnotic Selling
CHAPTER FOUR
Profit From The State Of The Art Hypnotic Techniques Of Conversational Hypnosis
CHAPTER FIVE
Spiels That Mesmerize Your Customers!
CHAPTER SIX
Subliminal Advertising . . . It’s Not About Popcorn Anymore! What They Are, How They Work . . .
CHAPTER SEVEN
Mesmeric Questions That Say So Much More!
CHAPTER EIGHT
Let’s Take A Break—How Self-Hypnosis Can help YOU improve.
CHAPTER NINE
The Eyes Have it! Read Their Mind!
CHAPTER TEN
Sell More When You Know How They Think! The Value of NLP Metaprograms
CHAPTER ELEVEN
Programs of Universal Proportions
CHAPTER TWELVE
Using Neuro Acceleration Training With Your Sales Force . . .
NLP TERMINOLOGY
ABOUT THE AUTHOR
ENDORSEMENTS
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Introduction
You have picked up this book because you have some interest in sales techniques. You are reading it now, have some importance attached to these ideas, and may be wondering what and how they will benefit you. As you continue to read, learn and enjoy yourself completely, so too will you increase your success and enjoyment of what you do in ways that might even surprise you.
There are many challenges facing the sales person in society today. Customers have increasingly high expectations and desires which talented salespeople MUST discover if they wish to in achieve their goal. Hundreds of less effective training courses have been developed over the years which excite, and at times mislead. With the millennium approaching, it is more important than ever to find the real skills which can allow one to move into a new century with greater success and greater ability to meet the expectations of the client.
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There are many challenges facing the sales person in society today.
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The world is filled with success stories of those who have learned these skills and found ways to put them into use within their own fields. Increased selling and success means being able to really feel good about one’s self and one’s ability to effectively present a product or service in a way that the customer can discover how beneficial it can be to them. The Successful Millennium Sales Person knows how important all of these skills are to effective communication, rapport building, and money making; they see ways to take all of these tools in hand and use them in a way that sounds right to everyone. You too, CAN use the information within this book to break through blockades in your life which have been limiting the success you have envisioned but which has always been just out of your reach.
By the end of this book, when one has accessed all the potentials both inside and out, one can expect to begin seeing dramatic increases in Sales Success and a positive turn in the feelings, attitudes and sense of vision one holds towards the work, the products, the services and the success that one will experience in the new millennium!
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Be one of the success stories!
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CHAPTER ONE
Millennium Sales People Know These Secrets! The Secrets of Selling With Hypnosis.
On one side of the coin, we have people who specialize in communicating with others, the sales person. For years there have been good sales people and GREAT sales people; often, what set them apart was a very intangible set of skills and abilities that allowed them to somehow Just Make The Sale
without knowing exactly how they were able to do it. This asset can become a liability, however, when one needs to adapt the skills one already has to fit a new situation or product. If one has no awareness of HOW one is successful, it makes it nearly impossible to duplicate that success in other contexts, or to adapt it to other types of clients.
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As a Sales person . . . You are a Specialized Communicator!
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On the other side of the coin we have people who specialize in communicating with others, the hypnotist. The hypnotist makes a living by getting people to do things they don’t wish to do. They persuade them to stop smoking or exercise with success, when for years these people have failed. The difference in these two sides of a similar coin is that the hypnotist spends a great deal of time learning HOW what they do works.
Another skill which hypnotists must have is that of modelling—observing people and what they do in such a way as to be able to duplicate it. By modelling excellence, we too can become excellent at everything that we do. The tools of the hypnotists are: language and understanding of the unconscious. In understanding the HOW behind the Success, people can trancelate their skills and talents into other areas and be even more successful.
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Model Your Customers—and You Too will BE SUCCESSFUL!!!
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The unconscious, or subconscious mind is the key driver behind most every decision, behavior and action—including that of making a decision to buy. It is the unconscious mind which blinks our eyes, gives us a gut feeling
and which protects our interests, at least as it understands them. The unconscious mind is aware on many more subtle levels than the conscious mind, and is handling more information, at this very moment, than the conscious mind could even imagine. By speaking with a client’s unconscious mind, can create tremendous gains in the effectiveness of our communication with them. Bottom line—if we talk to the part of them that is in the driver’s seat—we make the sale and make the money!
Neuro-Acceleration Training, Hypnosis, NLP and Subliminal Selling—What They Are And Are Not.
Hypnosis, simply stated, is a process in which we communicate more directly with the unconscious mind and in which we state things in a way that is clearer than normal. Hypnosis is a tool by which we help guide people toward their desired outcome. Hypnosis can not be used for mind control, and it is very challenging to take someone who is dead against something and use hypnotic skills to guide them toward it. This is an ethical safety valve since if someone simply is NOT going to buy, then they shall not. However, it is a safe presupposition that if they have come to you as a customer, then a part of them wants to make a purchase, and with these skills you can communicate with THAT part. Hypnosis is a form of selective communication in which we speak to those parts of the person which are moving in a positive way and de-sensitize the parts that would sabotage the individuals true desires to purchase.
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The unconscious or subconscious mind is the key driver behind most every decision to buy.
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NLP, which stands for Neuro Linguistic Programming, is a way of modelling and understanding language. It was developed by two men, John Grinder and Richard Bandler, in the early Seventies. It evolved into a system which affords the professional communicator a greater insight into how we as human beings work, how we perceive our world, how we code experiences and how we motivate ourselves. By using NLP techniques we can communicate more effectively, learn how people make a decision to purchase, and then use their Purchasing Strategy
as our model for successful selling.
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Make Friends with the Unconscious Mind . . . MAKE THE SALE
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Subliminal Selling is a series of techniques which communicated at levels just below our conscious threshold.
Neuro-Acceleration Training is a synthesis of Sales hypnosis, NLP and Subliminal Selling, put into a format which creates both internal and external results. Internal is the ability to walk the talk
and have your body language match your words. This allows the message AND the messenger to be congruent.
The External Results are learning and understanding the language patterns, techniques and words which will help MAKE YOUR SELLING a SUCCESS.
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Communicate more effectively, learn how people make a decision to purchase.
A Part Of Our Lives, Each And Every Day.
Trance is part of our everyday lives, as is language. As you learn the skills within this book in an effective manner, you will become more aware of how they can both help and hurt an effective sales presentation. They are so common and universal that they become a natural doorway through which we can access the unconscious mind for easier communication. Any time we zone out
while driving or seem to loose track of time while watching TV we are in a trance state. Trance is a period when our conscious mind is aside, or lost in some task, and the unconscious mind is doing the driving
so to speak. Other types of trance that occur naturally happen when we are having a WONDERFUL time and time seems to fly by, or when we are so absorbed in a task that we don’t notice a stubbed toe or cut ankle until much later.
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