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    You Gonna' Sell Real Estate or What? The Guerrilla Guide to Real Estate Today.
    You Gonna' Sell Real Estate or What? The Guerrilla Guide to Real Estate Today.
    You Gonna' Sell Real Estate or What? The Guerrilla Guide to Real Estate Today.
    Ebook152 pages1 hour

    You Gonna' Sell Real Estate or What? The Guerrilla Guide to Real Estate Today.

    By Don Phelan

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    About this ebook

    Make more money faster with easy ideas to get your business in fast lane with tips on self-promotion, powerful prospecting, landing good listings and getting them sold fast.

    Written by a real estate agent for real agents.

    If you are not getting the results you want from your career, it is time to do something different.

    Building your own business in real estate today requires different knowledge and skills than it did 25 years ago. How do you connect with your clients on social media? Where is your best opportunity for business? How you you control your time? How do you set yourself apart from the rest?

    The ideas in this book will help you think like a marketing expert – a guerrilla marketing expert -- employing creative tactics to stay quick on your feet and ready to take advantage of new business opportunities -- to adapt and overcome. It will teach you how to win in a highly competitive environment and unforgiving landscape.

    LanguageEnglish
    PublisherDon Phelan
    Release dateJun 8, 2012
    ISBN9781476155821
    You Gonna' Sell Real Estate or What? The Guerrilla Guide to Real Estate Today.
    Author

    Don Phelan

    In 2016, Phelan published his first fiction novel, The Beech Tree, voted No. 1 on Goodreads' '2016's Best Summer Reads.' Phelan has also published non-fiction, short stories, and poetry.

    Read more from Don Phelan

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      Book preview

      You Gonna' Sell Real Estate or What? The Guerrilla Guide to Real Estate Today. - Don Phelan

      "Best, most clear explanation of how to properly employ social media to generate leads and business. Written in plain English, not techno-speak. The author clearly has been in the real world of sales and real estate and gives pulls-no-punches advice, including the best people with whom to do business and how to cultivate their business most effectively. Even if you don't sell real estate, this book is chock-full of proven, successful sales techniques." ~ David Adam Smith

      "Started reading it last night!!!! I love that you keep it real, what an easy read yet so powerful and motivating!" ~ Heather H. Holliday, Director of Career Development, RE/MAX Elite, Melbourne, FL

      "This book does not re-invent the wheel but makes the wheel more productive in today’s real estate world. I wish I had this book when I started in real estate. I have already recommended to my real estate clients and will continue to do so." ~Dan Slot, CFP, CRB, Diamond Success Coaching

      "This book is very well authored offering abundant insight and unconventional wisdom into successful marketing pursuits, not only within the real estate market but transcending into other careers as well. The text is both highly informative with directly applicable concepts but entertaining as well, making for an enjoyable read. You hit a home run with this book, Don." ~ Jerry Peiffle

      "Don, thank you for putting it out there in clear, concise language. As I read it, I heard it as if someone was reading it to me. Thank you, I will definitely put your advice for expired listings to use!" ~ Mitch Cohen, RE/MAX Sun & Sea, Boca Raton

      You Gonna’ Sell Real Estate or What?

      The guerrilla guide to real estate today

      By Don Phelan

      Copyright 2012 Don Phelan

      Smashwords Edition

      Smashwords License Statement

      This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each reader. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author.

      Table of Contents

      Preface

      Part I – Choose your Path.

      Chapter 1 – Are you thriving or surviving?

      Chapter 2 – Swim, sink, or get out of the water.

      Chapter 3 – Which way do you go?

      Chapter 4 – Measure twice, cut once.

      Chapter 5 – Make seven promises.

      Chapter 6 – Where will you fish?

      Part II – Prospecting Relentlessly.

      Chapter 7 – Spread the word.

      Chapter 8 – Commit to social media marketing.

      Chapter 9 – Beat the bushes.

      Chapter 10 – Soft-sell FSBOs.

      Chapter 11 – Target expired listings.

      Part III – Improve your game.

      Chapter 12 – Sharpen your axe.

      Chapter 13 – Working expireds is not an art form.

      Chapter 14 – Now is your time.

      Chapter 15 – Prep the listing appointment.

      Chapter 16 – Get your listings sold. Fast.

      Chapter 17 – Lead the pack.

      Appendix A – Property Marketability Checklist

      Acknowledgements

      About the Author

      Preface

      Make no mistake. The changes in the real estate industry over the past two decades are nothing short of revolutionary. Few industries have experienced the tsunami of change which real estate has – from the death spiral of home prices and Realtors’® earnings to the advent of instantaneous communication and social media marketing.

      And, as with any revolution, there will be those who thrive, those who merely survive, and those who perish.

      If you simply hope to survive, it may be possible to do so by doing what you’ve always done. It is possible but not likely.

      To survive – or thrive – in today’s dynamic marketplace, you must change not only what you do but how you think.

      If you are not getting the results you want from your career, it is time to do something different. It is time to think differently. The ideas in this book will not make you a marketing expert but they will help you think like one – a guerrilla marketing expert. Like guerrilla warfare, guerrilla marketing employs creative tactics to win in a highly competitive environment and unforgiving landscape.

      Agents who can adapt to cultural changes of the past two decades have the opportunity to redefine and re-energize their careers. Those new to the business can build a strategy founded in the certainty of change in the future.

      Chapter 1

      Are you thriving or surviving?

      This book is about making money in a real estate career today, using the marketing tools and opportunities available to capture more customers and generate more income in less time.

      In 2006, an agent who earned $120,000 selling roughly $4,000,000 in real estate earned net income before taxes of about $90,000. Since then:

      -- Housing prices have dropped 40 - 50% in many markets.

      -- Real estate agents hungry for income have slashed commission rates to attract clients, compelling their competitors to follow suit, and

      -- Costs of doing business have risen dramatically. Therefore:

      -- The cost of doing business is now a significantly greater percentage of gross revenue.

      Factor in lower home values, reduced commission rates and higher operating costs and the agent’s net taxable income today would approximate $40,000 – less than half what the agent earned in 2006.

      Tens of thousands of real estate agents have left the business. Many are sitting on the fence uncertain whether to continue.

      Whether you are a brand-new agent or seasoned veteran looking to kick-start your career, know this: The real estate world has changed. Doing what your Uncle Harry did 25 years ago may not get you the results you want.

      Identifying the many opportunities which exist in today’s marketplace just might.

      The marketing ideas presented in this book will help you know:

      -- Where to find today’s opportunities and

      -- How to pursue them effectively.

      The world has changed.

      Twenty years ago, we all knew how to find business. We advertised our listings in the real estate section of the Sunday classifieds, held open houses and cold-called neighborhoods to find listings. We solicited For-Sale-By-Owner (FSBO) homeowners and persuaded home sellers whose listing contracts had expired to change horses. Cable real estate channels were the rage. They have all but disappeared today.

      Cell phones were mounted to the floors of our cars and pagers were clipped to our belts. In the mid-90’s, the internet was little more than a novelty.

      In 1995, Mark Zuckerberg was 11 years old; Facebook didn’t exist. Tweeting

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