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    On Your Own 123: Launch a 1-Person Business in 3 Proven Steps
    On Your Own 123: Launch a 1-Person Business in 3 Proven Steps
    On Your Own 123: Launch a 1-Person Business in 3 Proven Steps
    Ebook54 pages46 minutes

    On Your Own 123: Launch a 1-Person Business in 3 Proven Steps

    By Barry Silverstein

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    About this ebook

    More people than ever before are considering or starting their own businesses. This eGuide provides a basic overview of what’s involved in launching a 1-person business. It includes valuable information about starting, growing, and managing a 1-person business, including: the ups and downs of working for yourself, legal considerations, branding your business, sources of capital, establishing a place of business, professional advice, basic systems, getting business for your business, the importance of satisfied customers, using sub-contractors, when to add employees managing receivables, tracking and analyzing expenses, managing cash flow, having sufficient insurance, paying taxes, meeting employee requirements, and managing your personal life.

    Barry Silverstein, the author of the eGuide, successfully started two 1-person businesses. One of them grew to a 50-person, $5 million direct and Internet marketing agency which he owned and ran for twenty years. The other is a 1-person business Silverstein has run for over 5 years, offering professional freelance writing and marketing consulting services. Silverstein also helps scores of start-up business owners develop and launch their own products and services through his volunteer branding and marketing counseling for the Small Business Center of an Asheville, North Carolina college.

    On YourOwn 123 is one of a series of 123 eGuides, designed for today’s reader who wants information in a quick, convenient, easily readable electronic format. Each 123 eGuide is intended to provide a functional overview rather than a detailed roadmap. Every 123 eGuide always includes additional resources if the reader wants to learn more. 123 eGuides provide maximum value at minimum cost.

    LanguageEnglish
    PublisherBarry Silverstein
    Release dateJun 29, 2012
    ISBN9781476195483
    On Your Own 123: Launch a 1-Person Business in 3 Proven Steps
    Author

    Barry Silverstein

    I am an author, blogger, brand historian and retired marketing professional.I have a background in advertising and marketing. I founded a direct and Internet marketing agency and ran it for twenty years, and I have over forty years of business experience.I have authored the following non-fiction books: World War Brands; Boomer Brand Winners & Losers; Boomer Brands; Let's Make Money, Honey: The Couple's Guide to Starting a Service Business - co-author (GuideWords Publishing); The Breakaway Brand - co-author (McGraw-Hill); Business-to-Business Internet Marketing (Maximum Press); Internet Marketing for Technology Companies (Maximum Press); and three books for small business managers in the Collins Best Practices series (HarperCollins). I have also written the following eGuides, all published by 123 eGuides: Branding 123 (Second Edition), B2B Marketing, Low Cost/No Cost Marketing 123, Product Launch 123, Sales Leads 123, and On Your Own 123.I have written two novels: The Doomsday Virus and Water's Edge.I publish a blog for Boomers (www.happilyrewired.com) and a blog for dog lovers (www.cmdog.com).

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      Book preview

      On Your Own 123 - Barry Silverstein

      On Your Own 123

      Launch

      a 1-Person Business

      in 3 Proven Steps

      Barry Silverstein

      A 123 eGuide

      Smashwords Edition

      Copyright 2012, Barry Silverstein

      123 eGuide is a trademark of 123 eGuides

      Smashwords Edition, License Notes

      This ebook is licensed for your personal enjoyment only. This ebook may not be resold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author.

      Table of Contents

      The Starting Line:

      Going Out on Your Own

      1: Start Your Business

      2: Grow Your Business

      3: Manage Your Business

      The Finish Line:

      Now Go Out and Be Your Own Boss

      About the Author

      About 123 eGuides

      The Starting Line

      Going Out on Your Own

      Here’s a paradoxical side effect of challenging economic times: Lots of people who lose their jobs decide to start their own business. This is especially true of baby boomers. According to the federal government’s Small Business Administration (SBA), over five million people age 55 or older are self-employed or own their own small business. The SBA reports that, from 2000 to 2007, there was a 52 percent increase in the number of self-employed 55- to 64-year olds.

      Whether you’re a boomer who is starting a new venture on your own, or someone younger who realizes you have the unquenchable desire to be your own boss, this eGuide will be of value. It’s designed to give you the basic information you need to start, grow, and manage a 1-person business.

      How can I be so sure this eGuide will help you? One of the primary reasons is that I based it on my own experience. You see, I started a 1-person business successfully not once, but twice.

      The first time, I left a very good job to start my own direct marketing business. I ran it as a 1-person business for a while, but then I got so many clients I couldn’t handle them alone anymore, so I took on a partner and we started hiring people. (Later, I bought my partner out, so I ended up owning the business by myself again, but that’s a different story.) The business I started as a 1-person copywriting service grew into a regional direct marketing agency with over 50 employees and $5 million of annual income. That agency provided me with an excellent living for twenty years.

      When my agency was folded into a much larger ad agency, I stayed for a period of time but then decided I wanted to get out of the agency business altogether. That’s when I started another successful 1-person business, this time as a freelance writer, self-published author, and marketing consultant. The eBook you are reading now is part of a series of 123 eGuides that I publish independently.

      I learned a lot along the way, not the least of which was what to do and, more importantly, what not to do. That’s what you’ll find in this eGuide.

      Before You Go Out on Your Own, Be Sure You Have the Right Stuff

      When I left my job and started my first business, I had about ten years of experience in my field. Some people probably thought I was crazy to leave a good paying job with benefits at an established company and start my own business. In fact, going out on my own directly contributed to the dissolution of my first marriage. But honestly, even that didn’t stop me. I had a burning desire to be my own boss and it

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