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    The Fundraising Series, Book One, The Basics: Perceptions & Realities
    The Fundraising Series, Book One, The Basics: Perceptions & Realities
    The Fundraising Series, Book One, The Basics: Perceptions & Realities
    Ebook53 pages36 minutes

    The Fundraising Series, Book One, The Basics: Perceptions & Realities

    By Henry D. (Hank) Lewis

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    About this ebook

    This book is about the acquiring of donated gifts/contributions for nonprofit organizations. It is not about "fundraisers"-- ticket or product sales. The intent of this book is not to provide a “how to” for raising money, but to help you develop the mindset necessary to be successful at “legitimate” fundraising.

    LanguageEnglish
    PublisherHenry D. (Hank) Lewis
    Release dateJul 3, 2012
    ISBN9781476291536
    The Fundraising Series, Book One, The Basics: Perceptions & Realities
    Author

    Henry D. (Hank) Lewis

    Henry D. (Hank) Lewis, MA, CFRMPresident, Development Consultant AssociatesMr. Lewis is a Board and Leadership Development, Capital Campaign, Bequest Program and Major Gifts specialist, with expertise in analysis and structuring of development programs.He has designed and counseled programs for educational, health care, cultural, advocacy and religion-based organizations.Prior to creating DCA, in 1983, he directed capital campaigns for a California based counseling firm, and served as Senior Vice President for a full-service firm in New Jersey.A selection of those institutions/organizations to which he has provided counsel is: Fordham University, The Florida Orchestra, Cheshire Home for disabled young Adults, the New Jersey Symphony Orchestra, University of St. Thomas, Virginia Military Institute, Texas A & M University, the Episcopal Diocese of New York, Essex County (NJ) Court Appointed Special Advocates, Adelphi University, the National Jewish Democratic Council, Americans for Democratic Action, Alliance for Justice and Disabled American Veterans.Mr. Lewis has served on the national Curriculum and Diversity Committees of the Association of Fundraising Professionals (AFP); he has Chaired the AFP-DC Chapter's Certification Committee, and served on the Board of that Chapter. He was a Board Member of the AFP-NJ Chapter, chaired their Certification Program, and was Program Chair for the 1998 New Jersey Conference on Philanthropy. He also coordinated the Chapter's Mentor Program and sat on its Ethics Committee.He has taught Fund Raising Ethics, Donor Motivation, Major Gift Fund Raising and Capital Campaigns at Kean University in New Jersey; Major Gift Fund Raising, and Motivating the Individual and Corporate Donor at the Support Center of Washington; “fundraising 101” at the University of the District of Columbia; classes in Major Gift Fundraising and Preparing for Capital Campaigns at the Center For Nonprofit Advancement (formerly the Washington Council of Agencies); and, classes for the Maryland Association of Nonprofit Organizations (MANO) and the Community Foundation of the Eastern Shore (Maryland) in Major Gifts Fundraising, Cultivating the Major Donor and Capital Campaign Preparation.He is Past President of the Washington, DC Consultants Consortium; created and edited the weekly newsletter, the “Major Gifts Review” on Charity Channel; served on the Charity Channel Advisory Board; and, served as a Trustee for the Alumni Association of the Bronx High School of Science.Mr. Lewis has a masters degree and a 1977 Certificate from the Adelphi University Fund Raising Management Program, and held the designation of Certified Fund Raising Executive (CFRE) for twenty years.

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    Book preview

    The Fundraising Series, Book One, The Basics - Henry D. (Hank) Lewis

    The Fundraising Series

    Book One

    The Basics: Perceptions & Realities

    Henry D. (Hank) Lewis, MA, CFRM

    …for 30+ years,

    Helping Nonprofit Organizations Ensure Their Futures

    ... With Effective Fundraising Programs™

    Published by Henry D. Lewis at Smashwords

    Copyright 2012 by Henry D. Lewis

    This is about the acquiring of donated

    gifts/contributions for nonprofit organizations.

    It is not about fundraisers-- ticket or product sales.

    The intent of this book is not to provide a how to

    for raising money, but to help you develop the mindset

    necessary to be successful at legitimate fundraising.

    Smashwords Edition, License Notes

    This ebook is licensed for your personal enjoyment only.

    This ebook may not be re-sold or given away to other people.

    If you would like to share this book with another person, please

    purchase an additional copy for each recipient. If you’re reading

    this book and did not purchase it, or it was not purchased for

    your use only, then please return to Smashwords.com and

    purchase your own copy.

    Thank you for respecting the hard work of this author.

    = = = = = = =

    Table of Contents

    Introduction

    Chapter 1-- What is Fundraising

    Chapter 2 -- Development Is Not A Synonym for Fundraising

    Chapter 3 -- Fundraising/Development: It’s Easy, Anyone Can Do It

    Chapter 4 -- The Board’s Mythunderstood Role In Fundraising

    Chapter 5 -- My Top Ten Fundraising Musts

    Chapter 6 -- We’re Not In Oz, Dorothy: Why Your Donors Give

    Chapter 7 -- Leadership vs. Management

    Chapter 8 -- Getting The Donor To Want To Give

    Chapter 9 -- What is a Development Plan ??

    Chapter 10 -- Does Your Organization Need a Director of Development ??

    Chapter 11 -- Who Should You Hire as Director of Development ??

    Chapter 12 -- Does Your NPO have A D.O.D. Who Isn’t ??

    Chapter 13 -- Who Is Responsible For Fundraising At An NPO ??

    Chapter 14 -- The Annual Fund Is Obsolete

    Chapter 15 -- Grants: Free Money – Not Quite !!

    Chapter 16 -- What Is A Mature Organization? (From a Fundraising Perspective)

    Chapter 17 -- Donor Recognition vs. Donor Privacy

    Chapter 18 -- Fundraising Ethics

    Final Thoughts

    = = = = = = =

    Introduction

    This book is written and intended for nonprofit board members, staff and volunteers to help them understand what nonprofit fundraising is all about … and what it’s not.

    We recognize that most people think of fundraising as having something to

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