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    "Cornucopia of Cash" How to Profit from the Billion Dollar Credit Card Processing Business
    "Cornucopia of Cash" How to Profit from the Billion Dollar Credit Card Processing Business
    "Cornucopia of Cash" How to Profit from the Billion Dollar Credit Card Processing Business
    Ebook126 pages1 hour

    "Cornucopia of Cash" How to Profit from the Billion Dollar Credit Card Processing Business

    By James Darle Jones

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    About this ebook

    If there were a lucrative opportunity that allowed you to be your own boss, make income in the six-figure range, work flexible hours, and required very little money up front, would you be interested? That is the question James Darle Jones asks in his groundbreaking how-to business guide for owning and operating a credit/debit card processing sales business. Detailing the perfect business for entrepreneurs looking for an opportunity to change their lives and earn a piece of the American Dream, Cornucopia of Cash: How to Profit from the Billion Dollar Credit Card Processing Business will start you on your way to a lucrative business whose only limit is that of your imagination.
    When you go to your local auto mechanic and offer them a credit or debit card for payment what happens? Well they take your card, swipe it through the terminal, then they will turn it over to view the signature strip, ask you to sign a receipt, match the signatures and assuming they match you go on your happy way.
    If the signatures don't match, the merchant has the option to ask you for ID. When they swiped your card for payment, the information was sent at the speed of light though the card-issuing bank and the merchant-acquiring bank networks and then back to the merchant where the receipt prints for your signature. At the end of the day when the merchant batches out the money is finally on its way to the merchant's bank account. The fees for the transaction are either taken on the fly or deducted at the end of the month, which is the preferred method of most merchants. The money will then be directly deposited into the merchant's bank account in as little as one business day or as long as two or three.
    At the end of the month where does all the money go? The lion's share obviously goes to the merchant. The biggest portion of the merchant cost goes to "interchange" which is the main cost before the markup. Interchange goes to the card company of the card that was swiped. That's right, folks: Credit card companies get you coming and going. They're making money on the merchants who accept the card and they're making money on the cardholder. How about that for a business model! But wait, there's more. Most of the markup goes to the processor, the independent sales organization (ISO) or even the merchant level sales rep (MLS), and, believe it or not, for the most part, the card brands make the smallest portion of the pie although they take a bite of every piece!
    So, you ask yourself, how can I cut myself in on all of this coinage? Author James Darle Jones reveals the truth behind this lucrative business and shows you all you need to know to turn his knowledge into cash.
    Jones starts by teaching how the credit card and payment processing business works. From what happens when you present your card for payment to the types of equipment used, you will understand the process from A to Z. He then gives you the knowledge you need to go out and sell payment processing and start making money fast—even going so far as to include a business plan to get you started. You supply the hard work and dedication, and he will do the rest! Using the same method Jones used to create his own successful business, you will learn such essential secrets and tools as:
    How to find new businesses before the other guy, How to approach banks for partnerships, Why hi-risk is your ticket to residual bliss, The most important part of a bancard contract, Why leasing is still an important part of your revenue equation, The incredible income opportunity presented by cash advance, Why the natural conclusion to your sales presentation is buying from you, How B2B businesses can add credit card processing to their suite of products and add hundreds of thousands or even millions to their bottom line, The truth is, the hardest part of Jones' business model is not making a sale—it's putting in forty hours each and every week of your own volition.

    LanguageEnglish
    PublisherJames Darle Jones
    Release dateJul 12, 2012
    ISBN9780615669939
    "Cornucopia of Cash" How to Profit from the Billion Dollar Credit Card Processing Business
    Author

    James Darle Jones

    I'm a husband; a father, with two cats a dog and a mortgage. I'm in business for myself because I like to lead the way while helping others. My mission for this book is to "Help Entrepreneurs develop their sales skills so they can write deals and profit" As the President of NetPay2K International Corp I not only help business owners get paid but I also help people like "YOU" make real money working from home full or part time. You can help businesses owners save money by lowering their rates, or help them automate their business with a Touch-Screen POS System. You can help them accept payments online or help them Get Paid in the field with our Smart Phone Swipe System. Upfront money and long term residual income makes this one of the best businesses for your future and the cost to get in is next to nothing. All you need is a computer and the desire to change your life!

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      Book preview

      "Cornucopia of Cash" How to Profit from the Billion Dollar Credit Card Processing Business - James Darle Jones

      tmp_6de4926b545d614fbb5be9a399eb1f53_J2t9M0_html_m331dcc51.jpg

      Cornucopia of Cash

      Learn How to Earn a Cornucopia of Cash

      tmp_6de4926b545d614fbb5be9a399eb1f53_J2t9M0_html_3c5c8520.jpg

      James Darle Jones

      Copyright © 2012 by James Darle Jones

      Smashwords Edition

      This eBook is licensed for your personal enjoyment only. This eBook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please purchase your own copy. Thank you for respecting the hard work of this author.

      All rights reserved. No part of this book may be used or reproduced in any manner whatsoever without written permission, except in the case of brief quotations embodied in critical articles or reviews. Please do not participate in or encourage the piracy of copyrighted materials in violation of the author’s rights. Purchase only authorized editions.

      Table of Contents

      Preface

      Who Should Buy This Book?

      Part I: Selling

      1. Cornucopia of Cash

      2. Durbin

      3. What Happens When You Present Your Card for Payment?

      4. Types of Processing and Equipment

      5. Time Management

      6. The Presentation

      7. Telemarketing and Appointment-Setting

      8. Applications and Contracts

      9. New Businesses Versus Switches

      10. Pricing

      11. Leasing

      12. Equipment Installs and Customer Service

      Part II: Alternative Forms of Income

      13. High Risk

      14. Cash Advance

      15. Check Guarantee and Check Truncation

      16. Prepaid Gift and Loyalty Cards

      17. ATMs

      18. POS Systems

      Part III: The Plan

      19. The Plan

      20. The Pay

      21. Referrals and Partners

      Glossary

      PREFACE

      This is an introduction to the billion-dollar world of credit and debit card processing. The good news is that you do not need a lot of money to get into this business! All you need is the ability to learn, and a little hard work and dedication. This book is for individuals who are looking to take control of their lives and work for themselves while helping others. This book is also for B2B companies who just don’t know how easy it is to add tens of thousands, hundreds of thousands, or even millions of dollars to their bottom line. I also consider all of the deals I write to be a win-win for the client and me, or I wouldn’t do it.

      One of the problems I had growing up was that I didn’t like being told what to do. Occasionally my father had to put a foot in my ass, but it worked. When I started my working career, I preferred to tell my superiors where to go, rather than let them put me in my place. I had another problem—working for someone else without a clear path to stardom! So the bottom line was that I had to work for myself.

      I’m writing this book because over the years I’ve noticed that many companies will give you big money (or at least promise to) if you bring them deals, but few if any are actually willing to teach you the business. Most of my success has been through trial, error, and just plain luck, which means being prepared for an opportunity when it springs up on you. In other words, you have to be prepared for success in this business. I’m here to teach the business and point you in the right direction. You can make a good living, and you might just make millions. With this business, the sky truly is the limit. My top partner grossed in excess of $70 million last year—and they are not even in the top ten as far as processing volume. Now that is some real money! This book is not a solicitation for credit card processing or a merchant account. So fasten your seat belts, dream big, and let’s go!

      Read this book cover to cover, then go to www.CornucopiaOfCash.com, register for our free membership website, and we will be in touch. Or register and call me at (301) 829-3331 when you are ready to get started. Be sure to register, as all members are eligible for freebies and deep discounts on items needed for your business.

      Great Selling

      James Darle Jones

      A.k.a. Jimmy the Man

      Who Should Buy This Book?

      This book is for the person who knows everyone, who has a thousand friends and ten thousand Facebook friends. Relationship selling is the best way to utilize the people you know to propel your business. It’s easier than you think, and Cornucopia of Cash will be there for you every step of the way!

      This book is also designed for the person who wants to work for him or herself. It’s for the person who is sick and tired of the rat race, the commute, and not being paid what he or she is worth. It’s also for the person who has all the experience needed to land that great job, but there just isn’t anything available.

      If you’re out of work and hungry not just for food but for the respect that comes along with being able to pay your bills and put a roof over your family’s head, this is for you. If you’re eager to be not just a worker bee at your company but a professional in your field, we have the power and the know-how to get you there. You supply the hard work and dedication, and we will do the rest.

      And when I say hard work, I’m not talking about digging ditches or mowing lawns all day; I’m talking about meeting and greeting everyone from mom-and-pop business owners to Fortune 500 CEOs. If you keep it up, in no time you’ll be not just an expert in your field but a payment-processing professional.

      What would you like in return? How about $3,000 a month in recurring revenue at the end of your first year?

      How about the opportunity to triple that at the end of your second year?

      How about the opportunity to work with your family? I’m not sure what my kids are going to do after college, but I guarantee you one thing: I will have a position ready for them if they choose to take advantage of it! It’s all possible.

      How many times have you seen an ad like self-starter needed? Our offer is like that—you make your own schedule, and you have to push yourself every day, but the rewards are tremendous. My wife and I both work for ourselves, and the biggest perk of self-employment is schedule flexibility. Once you have children, they demand more and more of your time—and thanks to my work in this business, I spend more time with my family.

      While I’m not sure of the breakdown, I believe this is a male-dominated business, but the good news is that women do great as well. In fact, all things being equal, I believe women have an advantage over men in sales. I have lost many large accounts to women who have come in and swept my clients off their feet.

      Or how about a one-two punch: This is an incredible business for a husband-wife team. You can go on appointments together, and two people can canvas twice the territory. One of you could be an appointment-setter and one the main salesperson. The possibilities are endless. And while my wife has her own business, she maintains our books and pays our bills, and as our CEO, she even tells me what to do at times.

      This business has rules but no limits. I wrote this book to help entrepreneurs build a business from scratch, but if you’re a B2B company with office space, a sales staff, and better yet a client list as long as your arm, then you can pass go and collect. There are tens of thousands of B2B companies out there with existing relationships that are ripe for the asking. As you know, it’s way easier to sell to someone you know as opposed to a complete stranger. So if you have two thousand clients, can you even imagine selling to only half of them and adding over $30,000 a month to your bottom line? With a phone call, an e-mail, and a click of a mouse, you can sell an account

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