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    Your Marketing Sucks and You Know it
    Your Marketing Sucks and You Know it
    Your Marketing Sucks and You Know it
    Ebook170 pages1 hour

    Your Marketing Sucks and You Know it

    By Mal Emery

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    About this ebook

    Profit should not be like the Lock Ness monster...
    Heard about it, read about it, but haven’t seen it yet!

    If you don’t have a system for selling, you’re at the mercy of the prospects system for (not) buying.

    Study Rich People to Understand what they do because Success Leaves a Trail.

    Rich People Complete what they start.

    Not Completing becomes your Habit and you take it with you in all Parts of Life.

    Rich people are Experts at one thing at a Time.

    Never be Content with Someone else Deciding how much Money you can have and when you can have it.

    We learn More from our Mistakes than our Success and I Should be a lot Smarter than I am now!

    Self Esteem is our Internal view on our Own Ability to do Anything.

    Uncomfortable and Unfamiliar is Good because it Stretches you.

    The Essence of a Business is to buy, Build and Create it here and Sell it there.

    If you Hate Marketing you have 2 choices:
    1. Get good at it.
    2. Hire Someone who is good at it. And Pay them well!

    LanguageEnglish
    PublisherFast World
    Release dateAug 11, 2012
    ISBN9780987199911
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      Book preview

      Your Marketing Sucks and You Know it - Mal Emery

      YOUR MARKETING SUCKS AND YOU KNOW IT

      Mal Emery

      Smashwords Edition

      TRUTH’S AND LIES

      Profit should not be like the Lock Ness monster…

      Heard about it, read about it, but haven’t seen it yet!

      If you don’t have a system for selling, you’re at the mercy of the prospects system for (not) buying.

      Study Rich People to Understand what they do because Success Leaves a Trail.

      Rich People Complete what they start.

      Not Completing becomes your Habit and you take it with you in all Parts of Life.

      Rich people are Experts at one thing at a Time.

      Never be Content with Someone else Deciding how much Money you can have and when you can have it.

      We learn More from our Mistakes than our Success and I Should be a lot Smarter than I am now!

      Self Esteem is our Internal view on our Own Ability to do Anything.

      Uncomfortable and Unfamiliar is Good because it Stretches you.

      The Essence of a Business is to buy, Build and Create it here and Sell it there.

      If you Hate Marketing you have 2 choices:

      1. Get good at it.

      2. Hire Someone who is good at it. And Pay them well!

      If you are Not doing Well right now, it’s because there is Something you Don’t know.

      A Timeless Enduring skill is something you can Leverage to make more than just an Ordinary Income.

      Everyone wants to go to Heaven but Nobody wants to Read the Bible Cover to Cover.

      Only 4% of people act on a Solution to a Problem.

      The Truth will set you Free but Upset you at First.

      You can be Good at Making Excuses or Good at Making Money but you Can’t be good at both.

      Everybody who makes a lot of money Defies the Industry Norms.

      The Right Business Vehicles for Creating Wealth are at least 50% of your Success.

      I don’t have a Problem with you being Dumb or Broke; I have a Major Problem with you Staying that Way.

      Your Income will only Grow to the Extent You do.

      Every Master was Once a Disaster.

      Everything I am Good at I was Once Bad at, Everything I am still Bad at is because I Never Invested Enough Time, Energy and Money to be good at it.

      It’s your Duty and Birthright to be Rich.

      There is No Money in your Product or Service. All the Money is in the Marketing of your Product or Service.

      The Highest Paying Job on the Planet is Marketing.

      All the Riches are in the Niches.

      Your Most Valuable Asset is your list of Clients and your Reputation with them.

      You have to Craft a Compelling Message that Arrives in the form of Marketing.

      Same is Lame.

      Take people from Pain to Pleasure if you Want to get Rich.

      An Entrepreneur is Someone who solves people’s Problems at a Profit.

      If you can’t Guarantee it, Sell something Else.

      A terrible thing happens when you stop marketing… Nothing.

      Only create Compelling Marketing Messages that contain Irresistible Offers.

      Only use Education and Information based Marketing.

      The #1 question on the Mind of the Consumer is… Who can I Trust?

      Being an Expert means you will be Treated like a King and Obeyed like a Heart Surgeon.

      Switch from one Shot Advertising Victim to Welcome Guests Lead Generation.

      A marketing system is the Big Difference between Ordinary and Extraordinary Business.

      They only know Your Product or Service is Great after they buy from you.

      The Significant Problems you face in Business today Cannot be Solved by the Same Level of Thinking that Created them.

      To change your Situation you need New Tools in your Tool box.

      Figure out what New skills you need to Learn and then Practice yourself out of Incompetence.

      The #1 question you must ask Yourself is where is the money in that?

      Cash is the Life Blood of a company and it can’t live Without it.

      The best way to know how good you are is to look at your Bank Account.

      Today is the Last Day of the way you used to do Business.

      So are you Ready to Save a lot of time, Money and Aggravation?

      Are you Really Ready?!

      Put your Hands Together for…

      The Millionaire Maker.

      Mal Emery!

      Disclaimer

      All the information, techniques, skills and concepts contained within this publication are of the nature of general comment only, and are not in any way recommended as individual advice. The intent is to offer a variety of information to provide a wider range of choices now and in the future, recognising that we all have widely diverse circumstances and viewpoints. Should any reader choose to make use of the information contained herein, this is their decision, and the contributors (and their companies), authors and publishers do not assume any responsibilities whatsoever under any conditions or circumstances. It is recommended that the reader obtain their own independent advice.

      Any income statements and examples are not intended to represent or guarantee that everyone will achieve the same results. Each individual’s success will be determined by his or her desire, dedication, effort, and motivation. There are no guarantees you will duplicate the results stated here, recognising that any business endeavour has inherent risk for loss of capital.

      FIRST EDITION 2012

      Copyright © 2012 Magnetic Marketing & Publications

      All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior written permission from the publisher.

      National Library of Australia

      Cataloguing-in-Publication entry:

      Emery, Mal.

      Your marketing sucks and you know it / Mal Emery

      ISBN: 978-0-987199-91-1 (pbk.)

      Series: Marketing BS Exposed Series.

      1.Marketing 2. New business enterprises, 3. Small business — Management.

      658.8708

      Published by Fast World Publishing Group

      PO Box 6864 GCMC 9726, QLD Australia

      Email: info@fastworldpublishing.com.au

      Website: www.FastWorldPublishing.com.au

      Ordinary Business to Extraordinary Business

      10 Big Million Dollar Secrets to Instantly Transform Any Business or Sales Career

      CONTENTS

      A Special Note From The Author – Mal Emery

      Introduction

      Welcome To Planet Prosperity

      Secret Trigger # 1

      Take an Ordinary Business and Make it Extraordinary

      Secret Trigger # 2

      Break All The Rules

      Secret Trigger # 3

      Positioning

      Secret Trigger # 4

      Enormous Opportunity in Process Change

      Secret Trigger # 5

      There Is No Money In Your Product Or Service

      Secret Trigger # 6

      Niche Micro vs Macro

      Secret Trigger # 7

      Send the Bill to the Herd and Spend More

      Secret Trigger # 8

      Systems: The Big Difference Between Ordinary and Extraordinary

      Secret Trigger # 9

      You Are an Education and Information Company

      Secret Trigger # 10

      You Need to Adopt a Speedwealth Mindset

      BONUS 7 KEYS TO MAKING $100,000 IN 7 DAYS

      BONUS 7 WEALTH SECRETS REVEALED

      A SPECIAL NOTE FROM THE AUTHOR – MAL EMERY

      As the title to this important book suggests, most business owners either do little or no marketing and the marketing they do do, is not the right marketing. Like anything, there are right ways to do things and there are wrong ways.

      In this book, you will only find the right way to do marketing, based on a proven formula that has made millions of dollars for me and millions of dollars for my clients who have paid me a fortune for this information.

      Importantly, everything you will learn here is working now, for me personally or my clients. None of this is based on theory, this is based on us spending our money figuring it out the hard way, you should be pleased to know that.

      There is plenty of low life’s peddling theory in books on the subject of marketing, your job is to separate the wheat from the chaff.

      In the ever changing competitive business world we live in today where the power has shifted back to the client to buy or not to buy, you will not get away, like you have in the past, with insipid marketing.

      So, if you want to make a lot of money you will probably need to own your own business. The good news is, 94% of self made millionaires did it in business and there is no limit to your income potentially and it’s your best shot at creating wealth.

      That said, business isn’t easy. So if you are going to work hard you may as well get rich doing it.

      However, most businesses are not designed to make you rich, they are designed to earn you a living, not create wealth.

      Understand that if you’re not doing well right now, there is something you don’t know yet. If you’re broke then something is broken, there’s something you need to master and every master was once a disaster.

      So you need new tools in your tool box. My system here will teach you a step by step process for making you a million dollars in three years or less in your own business.

      Who is this formula right for? Any business owner full or part time who wants to make money now, not some time in the distant future. Remember, business is challenging, so let’s make a lot of money in it.

      Anyone who has never been in business before, who doesn’t want to make the same mistakes most people make, and who don’t want to be part of the 96% of businesses who fail within 10 years.

      And those who don’t want to take 5 years to make a profit and those who want to learn how to fire a gun before they actually fire it. If you want to know how good you are, check your bank account.

      My goal is to teach you how to be a Master of Marketing because I believe, if you master marketing you are home free. So why is marketing so important? Because without marketing, you have no clients.

      Howard Ruff said If you want your children to be rich and successful, teach them the art of sales and marketing because with that skill they could never be broke

      Strong marketers make a fortune, weak ones don’t.

      But Mal, I don’t like marketing That’s like saying I don’t like customers.

      If you are bad at marketing you have two choices.1- Get good at it 2- Or pay someone who is good at it and pay them well

      You know, 95% of Business owners cannot answer these 2 simple question: 1- WHY should they buy 2- WHY should they buy from me

      This book is going to sort out your marketing. Understand there are ways of marketing that work and ways that don’t. We are going to roll up our sleeves and work on the ways that do work in your business

      How much does it cost and how long will it take? This will cost you about $30 and after you have read it, you will be in the top 10% of marketers on the planet. Conversely, an MBA at Harvard will cost you $250,000 and take you four to five years to learn.

      And you will know how to make $65,000 - $70,000 a year. You will learn to be very smart and you’ll learn to get a job.

      By reading this book and applying the strategies and tactics you will learn here, you will have the keys to the money vault. You will finally have the greatest enduring money making skill that exists on the planet.

      You will own your life, you will

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