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    Book Fairs
    Book Fairs
    Book Fairs
    Ebook118 pages6 hours

    Book Fairs

    By Dan Poynter

    ()

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    About this ebook

    Is There a Book Fair in Your Future?

    You can learn more about the book industry, marketing, and current trends in two days at a book fair—if you are prepared—than you could in a year of school.

    You will discover:
    • The book fairs best for your books
    • Types of displays: build, buy, or rent?
    • Setting objectives for maximum results
    • How to work the booth
    • How to work the floor
    • How to make money, get exposure, learn, & have fun
    • Complete with checklists

    Book Fairs gives information on large fairs and major exhibits; offers advice on booth construction, signs, brochures, order forms, and setting up and operating a booth; and includes a selected list of suppliers of display materials, etc.
    —Publishers Weekly

    While aimed at the neophyte exhibitor, even the seasoned book fair display manager will find it useful.
    —American Library Association

    Detailed, practical information on how and where to use book fairs to best advantage.
    —Judith Appelbaum, How to Get Happily Published

    Dan Poynter is the author of more than 130 books, he has been a book publisher since 1969, and is a Certified Speaking Professional. His seminars have been featured on CNN, his books have been pictured in The Wall Street Journal, and his story has been told in The New York Times. He is the leading authority on how to write, publish, and promote books.

    This is the only book on book fairs and it will save you a lot of time and money.

    LanguageEnglish
    PublisherDan Poynter
    Release dateAug 20, 2012
    ISBN9781568601588
    Book Fairs
    Author

    Dan Poynter

    Dan Poynter is a pioneer in book writing, producing and promoting. His New Book Model or “Simultaneous Publishing” is revolutionizing the book industry and information dissemination. He is a frequent speaker, successful publisher and renowned book publishing consultant, who has a unique, pioneering approach to marketing books—which he so generously shares. Since 1969, Dan Poynter has written and published more than 100 books including Writing Nonfiction, The Self-Publishing Manual, The Skydiver's Handbook and The Expert Witness Handbook. He has also created more than 50 reports, nine audio CDs, four video programs, a dozen eBooks and more than 500 magazine articles. He is a Certified Speaking Professional (CSP). Dan is an author and he is a publisher who has experienced every phase of the book publishing process. He has sold his manuscripts to other publishers, he has published other authors, he has published his own books and his books have been translated and published in seven other countries. Dan does not just work in the book publishing business, he studies the book publishing business. He doesn't just talk about book promotion, he teaches book promotion. He is an evangelist for books, an ombudsman for authors, an advocate for publishers and the godfather to thousands of successfully-published books. Dan Poynter's seminars have been featured on CNN, his books have been pictured in The Wall Street Journal, and his story has been told in U.S. News & World Report. The media comes to Dan because he is the leading authority on book publishing. A well-known aviation speaker, Dan is a licensed pilot, a skydiver with all the ratings and a Master Parachute Rigger. He has served as vice-president of the Publishers Marketing Association as well as president of the Parachute Industry Association, chairman of the board of the US Parachute Association and president of the international hang gliding commis¬sion. Often described as “Mr. Publishing,” Dan Poynter shows publishers how to sell more books using some surprisingly simple marketing concepts. No one gives away more help, advice and expertise than Dan Poynter. He is a caring, sharing publisher who is dedicated to putting more than just something back into the system. Dan shows people how to make a difference while making a living by coaching them on the writing, publishing and promoting of their book. He has turned thousands of people into successful authors. His mission is to see that people do not die with a book still inside them. Book Writing-Publishing SizzleReel http://www.youtube.com/watch?v=mWl0fnBu7bs Full CV http://en.wikipedia.org/wiki/Dan_Poynter Aviation career in Pictures. http://www.slideshare.net/Dan_Poynter/dan-poynterparachutes-skydiving-aviation

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      Book preview

      Book Fairs - Dan Poynter

      BOOK FAIRS

      An Exhibiting Guide for Publishers

      A Short Course and Source Book

      Fifth Edition, Completely Revised

      by

      Dan Poynter

      Smashwords Edition

      * * * * *

      Published on Smashwords by:

      PARA PUBLISHING

      PO Box 8206

      Santa Barbara, CA 93118-8206

      U.S.A.

      info@ParaPublishing.com

      ParaPublishing.com

      Telephone: (805) 968-7277

      Book Fairs: An Exhibiting Guide for Publishers A Short Course and Source Book

      Fifth Edition, Completely Revised

      Copyright 1981, 1986, 2012 by Daniel F. Poynter

      ISBN: 978-1-56860-158-8 (eBook)

      All rights reserved. Without limiting the rights under copyright reserved above, no part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording, or otherwise) without the prior written permission of both the copyright owner and the above publisher of this book.

      Smashwords Edition License Notes

      This ebook is licensed for your personal use only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each person you share it with. If you are reading this book and did not purchase it, or it was not purchased for your use only, then you should return to Smashwords.com and purchase your own copy. Thank you for respecting the author’s work.

      Reference/Book Promotion

      * * * * *

      What others are saying about this book:

      While the book’s content is aimed at neophyte exhibitors, its range of pointers can benefit even seasoned book fair display managers.

      —Publishers Weekly

      Poynter covers large fairs and small, listing the major exhibits, describes booths and their construction, signs, brochures, order forms, how to operate a booth, where to stay, exhibiting services and a lot of inside information.

      —Exhibitors’ Information Bulletin,

      American Library Association

      Book Fairs provides everything you need to successfully select, prepare for, and operate a booth at a book fair.

      —Writers Newsletter

      What impresses me most ... is Poynter’s comprehensiveness and solid practicality. The book is filled with valuable information.

      —KBIA Program Guide

      If you are interested in exhibiting with your own booth at an upcoming fair, you can obtain invaluable info in the manual, Book Fairs.

      —Know Thy Shelf, newsletter of

      the Book Publicists of Southern California

      Dan Poynter is earning a well-deserved reputation as one of the most enterprising small publishers in the country by writing about his own experiences as a self-publishing author, and sharing that writing with other small enterprises. One of the results has been this book on the ins and outs of taking part in book exhibits and fairs-everything from choosing the best ones, through creating the display booth itself, to handling the mad throngs of customers when the show opens.

      —John Huenefeld in

      Resources for Book Publishers

      Especially helpful on booth construction, marketing strategy.

      —Lachlan MacDonald in

      Publishing in the Output Mode

      I was hesitant to display at book fairs but now, armed with your book, I feel well prepared.

      —Albert Schutz,

      Quantal Publishing

      I based my entire preparation for the show on this book and read the regulations given me by the show officials, and felt I was very well prepared.

      —David A. Hall in Amazon.com

      * * * * *

      TABLE OF CONTENTS

      Foreword

      About the Author

      Acknowledgments

      Warning/Disclaimer

      Epigraph

      1. What, When, Where and Why

      2. Preparing For the Show

      3. Working the Show

      4. After the Show

      Conclusion/Afterword

      Appendix

      Equipment checklist

      Book Fair Calendar Checklist

      Books on trade shows

      Book marketing aids from Para Publishing

      * * * * *

      FOREWORD

      More than 22 million people visit trade shows every year in the U.S. Although this book focuses on Book Expo America, the largest and most important book show in the United States, most of what it contains is applicable to any trade show.

      But, by focusing on the publishing trade, Book Fairs is able to share a wealth of information to those of us who attend this wild, ‘bookish,’ and wonderful event every year. I attended the 2012 BEA and found Book Fairs to be the most important thing in my briefcase, (actually I had a book backpack), and thanks to Dan’s wise advice, I also wore a suit and comfortable walking shoes – and after putting on several miles of trekking through the Jacob Javits Center each day, I’m glad I did! My feet are eternally grateful for the advice in this book!

      Dan also provides exceedingly astute advice on exhibit procedures, booth set-up, how to work the room, and other tips which are applicable to nearly all book fairs and trade shows.

      Everyone in your firm planning to attend a trade show will benefit from this book. For us, it proved invaluable to those staffing the booth, as well as to our team in charge of organizing all details of participation in the exhibit. Even our seasoned veterans found the information useful.

      The first edition of this book was written in 1980, when Dan first started attending book fairs. Over the years, he has added a wealth of additional savvy insights based on his many experiences. Dan’s approach is vigorous and even intense, but you stand to gain a great deal from these fairs if you follow the advice he gives. I am not alone in praising this book. Publishers Weekly has quoted Dan often and excerpted parts of Book Fairs. They especially loved Dan’s hard-core business advice.

      There is magic and wisdom in this little book. It will help you build a successful strategy for maximizing your time, energy and money, which is critical in this ever-changing world

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