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    How To Make Your Advertising Work Even Better: Unleash The Power Of Branded Merchandise
    How To Make Your Advertising Work Even Better: Unleash The Power Of Branded Merchandise
    How To Make Your Advertising Work Even Better: Unleash The Power Of Branded Merchandise
    Ebook134 pages1 hour

    How To Make Your Advertising Work Even Better: Unleash The Power Of Branded Merchandise

    By David Sell

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    About this ebook

    B2B (business-to-business) or B2C (business-to-consumer), no matter where you advertise: radio; TV; newspapers and magazines; online; on the side of the road; on the back of a truck; wherever: there is one huge secret that can make your advertising work even better and deliver even greater results to your business; and that secret is branded merchandise. This eBook will help maximise the effectiveness of ALL your advertising by combining it with branded merchandise. You will learn everything you need to know to make the right decisions when it comes to your branded merchandise. Applied properly, what you learn here will bring a greater return from every advertising dollar you spend; and that could be worth thousand of dollars to you and your business – thousands of dollars in extra profits.
    You also get online resources that will instantly help, plus a couple of mind-expanding ideas that may jsut get you to rethink you views on promotional products (and could even save you a large chunk of that marketing expense).
    All for the price of a cup of coffee.

    LanguageEnglish
    PublisherDavid Sell
    Release dateSep 22, 2012
    ISBN9781301165957
    How To Make Your Advertising Work Even Better: Unleash The Power Of Branded Merchandise
    Author

    David Sell

    I am a husband and father to a wonderful family. I know some of the best spots in the world - including a few fantastic spots for writers. When I travel, I like to get under the skin of the place I am visiting and to see and experience what the ordinary traveller misses. I love photography and have used that a lot as a freelance journalist. I am also a marketing and communications professional with decades of experience. My major marketing influence is Jay Abraham, a truly remarkable man. I train writers, business people, and communications students.

    Read more from David Sell

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      Book preview

      How To Make Your Advertising Work Even Better - David Sell

      How to Make Your Advertising Work Even Better

      Unleash the Power of Branded Merchandise

      B2B (business-to-business) or B2C (business-to-consumer), no matter where you advertise: radio; TV; newspapers and magazines; online; on the side of the road; on the back of a truck; wherever: there is one huge secret that can make your advertising work even better and deliver even greater results to your business; and that secret is branded merchandise. This eBook will help maximise the effectiveness of ALL your advertising by combining it with branded merchandise. You will learn everything you need to know to make the right decisions when it comes to your branded merchandise. Applied properly, what you learn here will bring a greater return from every advertising dollar you spend; and that could be worth thousands of dollars to you and your business – thousands of dollars in extra profits.

      By David Sell

      A JMP Business Builder Book

      How to Make Your Advertising Work Better

      Unleash the Power of Branded Merchandise

      DAVID SELL

      Smashwords edition

      Copyright David Sell 2012

      Published by David Sell

      This eBook is licensed for your personal enjoyment and education only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each reader. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author

      Discover other titles by David Sell at http://www.davidsell.com and at http://www.smashwords.com/profile/view/DavidSell

      FEEDBACK

      If you enjoyed this eBook; if it keeps its promise and helps you understand how to improve your advertising, if you think other business owners and decision makers should read this, then please leave feedback on the site where you purchased this eBook from.

      I’d really appreciate it. Thank you

      David Sell

      CONTENTS

      Introduction

      What is Branded Merchandise?

      How can Branded Merchandise Improve my Advertising?

      First Things First – Who?

      How and Where Will You Use Branded Merchandise?

      What is the Right Branded Merchandise for You?

      Corporate Apparel

      Decoration – Getting the Branding Right

      Making the Most of Branded Merchandise

      Consolidation Tips & Traps

      Getting a Quote

      The Supply Chain

      A Quick Note on the Environment

      Quick Summary Checklist

      A Note about Offshore Production

      It’s The Economy, Stupid

      Great Resources

      There is Nothing Worse...

      Chapter 1

      Introduction

      Let’s look at the reality of marketing: advertising is a cost. Yes, it is one that helps to generate income, but it is still a cost. And if it doesn’t work, it is a massive sinkhole that swallows all your available cash and more. Remember that every dollar you spend on advertising comes straight off your bottom line; and if there is no return then you have wasted that money and all the effort that went into earning it.

      So you really need to ensure your advertising is as effective as it can be. You really want to make sure that you get the maximum return EVERY time you advertise.

      This eBook is not a negotiation training manual; it isn’t about saving money when you book your advertising. What it is about is helping you understand how to get a better results from your advertising, and better results mean you don’t have to advertise as often (save money), or you can advertise more often to get even better results (increase revenue).

      This eBook is also about developing a better, stronger relationship with your customers; and that, very quickly, saves you thousands on your advertising budget. Or it earns you even more turnover from the same advertising spend.

      Let me demonstrate the power of branded merchandise.

      Let’s say you want to get 50 brand impressions in front of your customer or prospect. You could:

      Buy a package of 150 radio ads and hope that 1 in 3 adverts gets heard by the same person ($$$)

      Buy a package of 150 TV ads and hope the same thing (even more $$$$$)

      Buy an ad in the local daily paper for 50 days or 50 Saturdays ($$$$)

      Hope that people visit your website 50 times (extremely unlikely)

      Buy space on 50 billboards along the same stretch of highway (not likely to be available, let alone affordable)

      OR, you could send your customer or prospect a pad of 50 stick-on notes (costing you a lot less than a cup of coffee).

      Stick-on notes? (They’re also known as Post-It Notes – that’s the registered 3M company brand). Now let me explain how they will work for you.

      People will write a reminder on their stick-on note, and then stick it somewhere (on the computer, on the fridge, on the front door, on the mirror, on the car dash, etc) to remind themselves. They see your brand when they write the note, and they see it again when they get the reminder. Actually, that means the possibility of up to 100 brand impressions from the same 50-leaf stick-on note pad.

      Sometimes they will take a note for someone else, and pass the stick-on note to a colleague (now 2 people have seen your brand).

      All for a lot less than the price of a cup of coffee.

      That’s the power of branded merchandise.

      A bit of background on me, your author. Why am I

      Enjoying the preview?
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