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Book Marketing 101: An Introduction to the World of Book Marketing
Book Marketing 101: An Introduction to the World of Book Marketing
Book Marketing 101: An Introduction to the World of Book Marketing
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Book Marketing 101: An Introduction to the World of Book Marketing

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About this ebook

As much as we don’t want to hear it, book marketing is a huge part of becoming a successful author. Yet many authors don’t know how to go about it or even where to start. Giving an overview of book marketing, this book is designed to give authors the information they need to attack marketing head on and start successfully selling their books.

LanguageEnglish
PublisherHeather Hart
Release dateOct 23, 2012
ISBN9781301735259
Book Marketing 101: An Introduction to the World of Book Marketing
Author

Heather Hart

Heather Hart is an internationally best-selling author, book lover, manager of TrainingAuthors.com and owner of BooklyBooks.com. With the heart of an author, she enjoys working from home where she spends her days typing away at her computer, brainstorming new marketing ideas, reading new books, and encouraging those around her.Heather's desire is to help others successfully publish and market their books while continuing to author, contribute to, and market multiple book marketing and faith-based books herself - and to have fun doing it!In her free time Heather writes and edits devotions for teens girls for the website, FindYourTrueBeauty.com and volunteers for multiple other Christian websites. When she's not reading, writing, or marketing, Heather loves spending time outdoors and seeing God's beautiful creation all around her. Heather lives in Texas with her husband, Paul, and their four energetic children.Readers can learn more about Heather by visiting her main website, www.PaulandHeatherHart.com

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    Book preview

    Book Marketing 101 - Heather Hart

    Book Marketing 101

    An Introduction to the World of Book Marketing

    Copyright © 2012, 2014 by Heather Hart

    ALL RIGHTS RESERVED.

    No part of this eBook may be reproduced or transmitted in any form whatsoever, electronic, or mechanical, including photocopying, recording, or by any informational storage or retrieval system without express written, dated and signed permission from the author.

    This eBook is licensed for your personal enjoyment only. This eBook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you are reading this book and did not purchase it, or it was not purchased for your use only, then please return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author.

    Published by Body and Soul Publishing

    Smashwords Edition

    ISBN: 9781301735259

    Find out more at: http://www.trainingauthors.com/

    Table of Contents

    Foreword

    Introduction: About Book Marketing

    Chapter 1: Building Your Brand

    Chapter 2: Creating a Presence

    Chapter 3: Internet Marketing

    Chapter 4: Leaving a Paper Trail

    Chapter 5: Adding a Personal Touch

    Chapter 6: At a Higher Cost

    Chapter 7: Making a Plan

    Conclusion

    Foreword

    When I first started publishing books in 2008, I did so to help teen girls struggling with body image and self-esteem. I had no idea that several years later I would be earning a full-time income publishing print books, eBooks, and audiobooks. However, I have learned a lot along the way—unfortunately, most of it the hard way.

    I launched my first website for authors in 2010 to help authors get self-published and market their books with success. I wanted to share what I had learned (and continue to learn) about self-publishing and book marketing.

    Along the way there have been many people that have helped me. However, the one person that has helped me the most, and that I often think of as my right hand woman, is Heather Hart. She has co-authored several books with me. She has also edited and formatted many of my books. I was so impressed with her work that I asked her partner with me in the work I do to help authors at TrainingAuthors.com.

    And so I introduce you to Heather Hart. Much of what we have learned along the way, we have learned together. I think you will learn a lot from Heather as she shares with you valuable book marketing tips in this book….tips I wish I would have known when I first started self-publishing books.

    We are cheering you on!

    Shelley Hitz,

    Best-selling author and owner of TrainingAuthors.com

    A Gift for You…

    Before you dig in to the information in this book, we want to give you our training, Building a Book Marketing Plan, a $27 value, free of charge.

    Why?

    Simply because we enjoy helping authors succeed.

    In this training, you will download our master book marketing plan template with a PDF training report.

    Click here to get your copy!

    Introduction:

    About Book Marketing

    Book Marketing:

    The art of promoting one’s book to gain exposure and increase sales

    Alternate definition: a term that makes authors squirm

    Most authors are writers by nature; however what to do with the book once it is written does not come quite as naturally. When we find out the only way to sell the book we have written is to market it, it can be tempting to run for the hills. Even if we are up for the challenge, many of us don’t have a clue what we are actually supposed to do. So we do what we know—scream out to the world about our book with the hope that someone is actually listening. We tell our friends and our family, we post about it 1,000 times a day to our

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