Guide Your Reputation Online
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About this ebook
This is the story of Joe. Joe was a wild and reckless teenager who gave his poor parents more grief than anyone should have when raising a child. His was a loving home. While he wasn't a "rich kid", he never wanted for the basics he needed during his childhood.
When Joe reached puberty, however, everything changed. He was one of those poor kids that trouble seems to follow at every turn. Not that he did things that his buddies didn't do. It's that Joe was the one who always got caught. He was the unfortunate "wild child."
Joe eventually worked his way through those turbulent years and fortunately escaped unscathed, or so he thought. He was never arrested and figured anything else in his past was long gone.
However, like many other youngsters, Joe had developed a "reputation." And, this being the digital age, it followed him online. He had no idea that all anyone had to do was Google his name and there it was in living color, saved for posterity.
Every post to Facebook, each gory story on Myspace and other social bookmarks that popped up about "Joe ____."
His first disappointments came when he started applying to colleges. His grades were okay and he should have been a shoo-in for the schools he chose. But, he got rejection after rejection.
Joe even missed out on jobs that were considered menial and needing no experience.
He was finally clued him in the umpteenth time he applied for a part time job.
After that interview was shot down, the manager gave him the clue he needed to unlock the puzzle. He asked him if he had ever "Googled" himself. Sure enough, there it was, the entire ugly picture of previous life.
If you think this horror story is a rare occurrence, please think again. If this can happen to "Joe", don't think it can't happen to you. If you are a business owner, it's even worse.
Our new digital lifestyle has brought about significant changes to our lives; wonderful advances and opportunities abound like never before. But, with significant advantages comes potential danger.
Businesses and individuals are starting to realize the problems which our new freedom and fast technology bring to our business and personal lives.
Our purpose is not to frighten you, but to educate you to the benefits and pitfalls that can cause you to fumble.
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Guide Your Reputation Online - Harold Marsden
Guide Your Reputation Online
By Harold Marsden
Copyright 2013 by Harold Marsden
Published by CReader Publishing at Smashwords
Smashwords License Statement
This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each reader. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author.
Disclaimer
The advice contained in this material might be suitable for everyone. The author got information from sources believed to be reliable and from personal experience, but does not imply nor offer any guarantee of accuracy.
The author, publisher and distributors never give legal, accounting, medical or any other type of professional advice. The reader must always seek those services from competent professionals that can review their own particular circumstances.
The author, publisher and distributors particularly disclaim any liability, loss, or risk taken by individuals who act on the information here. All readers must accept full responsibility for their use of this material.
All pictures used in this book are for illustration only. No link or endorsement between the people pictured and the book, author or publisher is implied and should not be assumed. All pictures must not be used for anything else without the rights holder’s prior written permission.
Images © 2013 Jupiterimages Corporation, a Getty Images company.
About the Author
Harold Marsden believes the Internet has great benefits for everybody. He said, I could also see that many people were making problems for themselves in the way they used it.
The Internet offers more opportunities than ever for all kinds of businesses. Many businesses thought that they could just continue to use same promotion methods which worked in Main Street early last Century.
And few people understood or were prepared for the problems which the hugely popular Internet would bring with it.
"A major concern for businesses is building and maintaining a premium reputation. They used to promote themselves by advertising and strengthen their links with the communities by supporting