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    The Soapmaker's Guide to Online Marketing
    The Soapmaker's Guide to Online Marketing
    The Soapmaker's Guide to Online Marketing
    Ebook139 pages1 hour

    The Soapmaker's Guide to Online Marketing

    By Lisa Maliga

    ()

    Read preview

    About this ebook

    Soapmakers and crafters, learn how to grow your online presence! “The Soapmaker's Guide to Online Marketing” is packed with detailed information on designing, building, and promoting your website. Learn how to write a press release. Get loads of free and low cost promotional ideas. Attract customers by blogging, making videos, and showing off enticing photos of your soaps and/or other bath and body products. Written by the author of “The Joy of Melt and Pour Soap Crafting” and more than a dozen other soap crafting books.
    You'll get:
    ♦ Successful SEO tips
    ♦ Free online and offline website promotion tips
    ♦ Helpful photo guidelines
    ♦ Video ideas
    ♦ 100+ updated links
    ♦ Getting product reviews
    ♦ Set up your work/crafting area
    ♦ Wholesaling and labeling guidelines
    ♦ Avoiding online fraud
    ♦ Tips on creating your product line
    ♦ Basic soap recipes
    ♦ More than 30 resources
    ♦ Also available in paperback

    LanguageEnglish
    PublisherLisa Maliga
    Release dateJun 3, 2013
    ISBN9781301737567
    The Soapmaker's Guide to Online Marketing
    Author

    Lisa Maliga

    Lisa Maliga is an American author of contemporary fiction, psychological thrillers and cozy mysteries. Her nonfiction titles consist of how to make bath and body products with an emphasis on melt and pour soap crafting. When researching her latest cozy mystery, she discovered the art of baking French macarons. She continues to bake macarons, always trying new flavor combinations. When not writing, Lisa reads, watches movies, and is a huge fan of "The Walking Dead." Links: http://www.lisamaliga.com https://twitter.com/#!/lisamaliga https://twitter.com/#!/everythingshea http://pinterest.com/lisamaliga https://www.youtube.com/user/LisaMaliga

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      Book preview

      The Soapmaker's Guide to Online Marketing - Lisa Maliga

      The Soapmaker’s Guide to

      Online Marketing

      Written and photographed

      by

      Lisa Maliga

      Copyright 2013-2017

      If you wish to reproduce any part of a book, you must request permission in advance, as the material is protected under copyright law.

      All requests must be made via email to: lisa_maliga@msn.com

      http://www.lisamaliga.com

      The Discerning Readers’ Newsletter ~ Sign up to receive news of forthcoming books, free eBooks & more! http://eepurl.com/UZbE9

      All Rights Reserved.

      Disclaimer:

      The information in this book was gathered from various sources. It is in no way meant to prevent, cure, or diagnose any medical condition. All recipes and products suggested should not be used for purposes other than that for which they were intended. All products are for EXTERNAL USE ONLY. The author has made every effort to ensure that all the instructions in this book are accurate and safe, and therefore cannot accept liability for any resulting injury, damage, or loss to persons or property however it may arise. If you are allergic to latex then shea butter is not recommended as it contains a small amount of natural latex. The author accepts no liability for the misuse of these products. Please do not rely on products or information as a substitute for medical advice. If you have a medical problem, contact a health care practitioner. Product statements have not been evaluated by the FDA.

      Ebook description:

      Soapmakers and crafters, learn how to grow your online presence! "The Soapmaker's Guide to Online Marketing" is packed with detailed information on designing, building, and promoting your website. Learn how to write a press release. Get loads of free and low cost promotional ideas. Attract customers by blogging, making videos, and showing off enticing photos of your soaps and/or other bath and body products. Written by the author of The Joy of Melt and Pour Soap Crafting and more than a dozen other soap crafting books.

      You'll get:

      ♦ Successful SEO tips

      ♦ Free online and offline website promotion tips

      ♦ Helpful photo guidelines

      ♦ Video ideas

      ♦ 100+ updated links

      ♦ Getting product reviews

      ♦ Set up your work/crafting area

      ♦ Wholesaling and labeling guidelines

      ♦ Avoiding online fraud

      ♦ Tips on creating your product line

      ♦ Basic soap recipes

      ♦ More than 30 resources

      ♦ Also available in paperback

      Dedication

      To those who want to make the Internet a better place by selling their handmade soap! To the next entrepreneurs who want to forge their own paths by creating their own products. It's not easy, it can seem like you're spending more money than you're taking in, you might question whether you made the right choice at times…

      By persevering, you'll find making and selling your own handcrafted soap will be very rewarding. If you also make a variety of bath and body products, who knows where you will be in a few years? No matter how small or large your company becomes, be proud of your ability to help others and make the world a cleaner place.

      Related Nonfiction Books by Lisa Maliga

      12 Easy Melt and Pour Soap Recipes

      Baking French Macarons: A Beginner’s Guide [eBook and paperback]

      Fun Foodie Soap Crafting

      Happy Birthday Melt and Pour Soap Re

      How to Make Handmade Shampoo Bars

      How to Make Handmade Shampoo Bars: The Budget Edition [paperback]

      The Joy of Melt and Pour Soap Crafting

      Kitchen Soap for Chefs: 4 Easy Melt & Pour Soap Recipes

      Liquid African Black Soap Recipes for Skin and Hair

      MORE Joy of Melt and Pour Soap Crafting

      Maple Sugar Melt & Pour Soap Recipe

      Matcha Green Tea Melt & Pour Soap Recipe

      MORE Joy of Melt and Pour Soap Crafting

      Nilotica [East African] Shea Body Butter Recipes [The Whipped Shea Butter Series], Book 1

      Organic and Sulfate Free Melt and Pour Glycerin Soap Crafting Recipes

      The Prepper’s Guide to Soap Crafting and Soap Storage

      Rooibos Tea and Pink Kaolin Shampoo Bar Recipe

      Vanilla Bean Melt & Pour Soap Recipe

      Table of Contents

      Introduction

      Chapter 1 ~ Do You Want to Sell Soap Online?

      Chapter 2 ~ Opening Your Shop – Craft or eCommerce Community

      Chapter 3 ~ Hosting Your Website

      Chapter 4 ~ Creating Your Website

      Chapter 5 ~ Optimizing Your Website

      Chapter 6 ~ Promoting Your Website

      Chapter 7 ~ Business Basics & Your Home Office

      Chapter 8 ~ Your Work/Crafting Area

      Chapter 9 ~ Consignment, Wholesaling & Labeling

      Chapter 10 ~ Online Headaches: Free Sample Trolls & Fraud

      Chapter 11 ~ Creating Your Product Line

      Chapter 12~ Basic Soap Recipes

      Chapter 13 ~ Resources

      Chapter 14 ~ About the Author

      Introduction

      The Soapmaker’s Guide to Online Marketing was written expressly for those of you who wish to make soap and/or other bath and body products. It doesn’t matter what type of soap you make or plan to, this book will help you find an online market for your products.

      This new edition was written because so much has changed online since 2013. Not only are more people selling soap online, there are also more outlets available and creative ways to market your business. I’ve made sure that the information is up to date about fees for online shops, website marketing, and the Pinterest section has been expanded to reflect all the new features that are offered.

      New book recommendations have been included along with other resources. More importantly, I know what it’s like to be on a tight budget. Therefore, I included many no and low cost tips to help you get the most for your money.

      Here are the following people that may find reading this book beneficial.

      1. If you sell your soap from a brick and mortar store. Or a kiosk. Maybe you’ve thought about building a website. Perhaps you have one of those freebies made on Wix, Weebly, Webs, or another hosting site. First, decide if you want an informational only website to direct business to your store. Secondly, if you choose to sell soap online then you’ll want to build a website that accepts payments.

      2. You sell your soap at craft shows/fairs, festivals, swap meets, flea markets, farmer’s markets, etc. Many soapmakers wholesale their products to hotels, bed & breakfasts, spas, and retail stores/boutiques. You can choose to use a company website to direct customers to your offline locations. To expand your business, having an online presence will help it grow. The choice of also selling online is one you should make carefully.

      3. In the third category is the person who wants to sell soap online exclusively. Unless you’ve bought an existing soapmaking business, selling soap online is the most difficult if you have no offline venues in which you sell your soap. On the WWW you’re convincing people to buy a product they can’t touch or smell. You’re also competing against large companies, established but small companies, and countless others in your field. However, it can be done—I launched a business in June 2004 with just a simple website and a press release. Admittedly, sales didn’t roll in right away, but the more I kept building my brand name by utilizing all the website building tactics that I read about online and offline, the more business came my way.

      Chapter 1 ~

      Do You Want to Sell Soap Online?

      A Questionnaire

      Here is a questionnaire to help you determine if you really want to sell soap. There is no scoring system but by answering the questions you’ll think even more about whether you should or shouldn’t.

      ♦ Is soapmaking something you want to do seven days a week?

      ♦ Can you be your own boss?

      ♦ Do you have enough money to start a full or part time business?

      ♦ How long have you been making soap?

      ♦ What kind/s of soap will you make to sell?

      ♦ What is your motivation [other than making money].

      ♦ Will you not melt [or otherwise alter the soap base] but simply repackage it and sell it that way?

      ♦ Will you also make complimentary products such as lotion, lip balm, sugar scrubs, candles, body butters, mineral makeup, etc.

      ♦ Will any of the non-soap products be made from scratch or from a base?

      ♦ Do you want to become a soap supplier in addition to or instead of selling soap?

      ♦ Can you handle going for days/weeks/months with no sales?

      ♦ Will you join a soapmaking organization?

      ♦ Do you have enough room to make soap? Will you have to rent a studio?

      ♦ Do the laws in your area allow you to make soap in your home?

      ♦ Do the laws in your area allow you to sell from your home?

      ♦ What type of business

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