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    Unleash The Power of Information Products: Learn the Keys To This Marketing Treasure Chest
    Unleash The Power of Information Products: Learn the Keys To This Marketing Treasure Chest
    Unleash The Power of Information Products: Learn the Keys To This Marketing Treasure Chest
    Ebook64 pages54 minutes

    Unleash The Power of Information Products: Learn the Keys To This Marketing Treasure Chest

    By Charmed Chicken

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    About this ebook

    If you’re not using the power of information products to help promote your author brand, then you’re missing out on this powerful tool. Open a treasure chest of readers and royalties when you utilize information products to gain newsletter sign ups as well as residual income. This ebook will walk you through creating these powerful products so you can gain readers and income!

    LanguageEnglish
    PublisherCharmed Chicken
    Release dateJun 11, 2013
    ISBN9781301010295
    Unleash The Power of Information Products: Learn the Keys To This Marketing Treasure Chest
    Author

    Charmed Chicken

    Mary has charmed the muse her entire life. As a published author (over 40 books, since 2002), editor, publisher, musician, and do-it-yourselfer, she rejoices in the flow of creative energy in her life. And she helps writers charm their muses for more productivity, more passion, and more profit!

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      Book preview

      Unleash The Power of Information Products - Charmed Chicken

      Unleash The Power of Information Products: Learn The Keys To This Marketing Treasure Chest

      by Mary Caelsto

      Copyright 2013 by Mary Caelsto

      Smashwords edition published by The Muse Charmer at Smashwords

      Smashwords Edition, License Notes

      The scanning, uploading and distribution of this book via the Internet or via any other means without the permission of the publisher is illegal and punishable by law. Please purchase only authorized editions and do not participate in or encourage the electronic piracy of copyrighted materials. Your support of the author’s rights is appreciated. Permission is granted to make ONE backup copy for archival purposes.

      This is a work of fiction. Names, characters, places, and incidents are either the product of the author’s imagination or are used fictitiously. Any resemblance to actual events, places, organizations, or persons, living or dead, is entirely coincidental.

      This ebook is licensed for your personal enjoyment only. This ebook may not be resold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each person you share it with. If you're reading this book and did not purchase it, or was not purchased for your use only, then you should return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author.

      Chapter One: What is an Information Product?

      In the world of solo entrepreneurs (solopreneurs) or small businesses, there has been a lot of talk lately around information products. Especially if the business owner offers a service such as tarot readings, chiropractic, coaching, or any health or wellness activity, then offering an information product can be a great way to introduce new clients to your services. Authors of fiction and nonfiction can also benefit from an information product. Whether it’s about writing or publishing related topics or a new book in a series or a book about a series and its world, information products can be utilized for fiction authors, too.

      So what exactly is an information product? An information product is usually an ebook published to provide information to potential readers or clients about your offerings. For solopreneurs or small business people, the information product can be a taste, often at a lower price point, to entice people to purchase bigger packages of services. Fiction authors can use the information product as a lower entry price to a series of books and to introduce readers to the type of writing an author does. It also can be a guide to a well-received series, or it can be a short nonfiction ebook on writing related topics, which can help networking.

      An information product generally is written with a specific purpose in mind. It can be a gateway into a more in-depth services or offerings. (In the case of fiction authors, it’s a gateway into more of the author’s books.) It can also be used as a networking tool, such as for free giveaways, like the recent Awesome Writer’s Muse Giveaway (http://www.awesomewritersmuse.com/) that happened in December 2012. An author or small business person can offer the information product for free to readers or other professionals. If an author has several series of books or a business owner has several classes, then it’s a good idea to create an information product for each one.

      So, we know that an information product, which kind of is a cumbersome name, is a small ebook that leads people into additional books, products, or services. But, what goes in it? How does one put it together? And can we come up with a new name for it?

      Does an information product have to be an ebook?

      In our current marketplace, an ebook is the best medium to share information with a wide variety of readers. It can be purchased and downloaded from a website or sold through an online vendor. Print books don’t have that flexibility. They are purchased and then must be shipped to the reader. During the shipping time the purchaser could lose enthusiasm for your work or decide to seek the information elsewhere. Plus, for most small business people or authors, fulfilling those orders, especially for a popular product can get overwhelming. And, there’s the fact that with the proliferation of dedicated e-readers, tablets, and other devices, people read many more electronic files than paper ones. Plus, for those who need to have the information printed, a PDF file can be printed.

      But, I don’t think an information product necessarily needs to be an

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