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    Secrets to a Successful Blog Tour
    Secrets to a Successful Blog Tour
    Secrets to a Successful Blog Tour
    Ebook70 pages1 hour

    Secrets to a Successful Blog Tour

    By Donna Huber

    5/5

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    About this ebook

    From the publicist who introduced the world to Fifty Shades of Grey, Donna Huber is now revealing her secrets to successful blog tours. She shares tips and tricks learned through organizing over 30 tours, blasts, and promotional events for nearly 50 independently and traditionally published titles.

    Secrets revealed in this quick read include,

    Planning stage decisions
    Different types of tours
    Recruiting bloggers and keeping requests organized
    Best practice communication tips
    Tricks to making a great guest appearance
    How to organize a fun (and legal) giveaway
    Actions to take during the tour
    Next steps once the tour is complete
    Virtual tour and other promotional opportunities
    When to hire a professional

    In this easy to follow manual, Donna does not stop there. She spills even more of her blog tour secrets to help authors get the most out of their events by providing,

    Tour checklist
    Tour invite tips
    Step-by-step guide to creating tour graphics
    10 broad guest post topics
    25 sample interview questions

    LanguageEnglish
    PublisherDonna Huber
    Release dateJun 23, 2013
    ISBN9781301782451
    Secrets to a Successful Blog Tour
    Author

    Donna Huber

    Donna Huber is an avid reader and natural encourager. She is the blogger behind Girl Who Reads where, in addition to book reviews and author appearances, she writes the popular blogging advice series, Tips on Thursday. She has worked as a freelance publicist since 2010 assisting publishers and authors with their marketing and publicity needs. Most notably, she was the publicist for The Writer’s Coffee Shop Publishing House edition of Fifty Shades of Grey and Fifty Shades Darker by E. L. James. When she is not doling out blogging advice or promoting the next bestseller, she can be found spending time with family (particularly the four legged, furry members), rewatching Downton Abbey and Harry Potter, or trying to make a dent in her never ending to-be-read pile.

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    • 5/5
      I have been waiting for this guide with baited breath because I run an author image service, run book tours for them and work with a lot of authors as a helpful hand who do not have the funds to hire PR on even a part time basis. This guide was needed. She has talked about many of the information in this how-to piece on her blog as part of her Thursday Tipe feature posts. BUT what she did here was expand upon it and give a step-by-step easy to follow guide, and even used pictures! (Yes I am visual, I love photos).

      It is laid out in steps, and in the end it even has a set of nice checklists to use as an example or even just use as is. For those of us who take a zen approach and have the organizational skills of a squirrel before winter, this is wonderful. I run tours and I found after reading it for my third time even more info. I do things differently with some of these things but have found a bunch of things that will end up saving myself and the authors time, stress and money. Everything here is useful, there isn't one poor example of how to run part of a Tour. I have been part of her blog tours as a blogger and she is in the top three of who I would grade an A because of how smoothly they are run.

      This is NOT just for DIY self publishing authors, this is NOT just for bloggers and tour hosts, this is not just for tour companies or publishers, or publicists. This is one of those guides that everyone in the indie publishing industry should have on the desk to "grab", check and use for reference. If it was in print, there would be stick tabs and highlights in mine! Thanks Donna!! Great first segment, cannot wait for more DIY guides.

    Book preview

    Secrets to a Successful Blog Tour - Donna Huber

    Secrets to a Successful Blog Tour

    By

    Donna Huber

    Donna Huber

    Copyright © 2013 by Donna Huber

    SMASHWORDS EDITION

    All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the author, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law.

    Printed in the United States of America

    Digitally published first, 2013

    Editor: Tammy Andros

    Book cover design: Kriss Morton

    Formatting: Rachel Tsoumbakos

    This is a little gem of a book, replete with information designed to help authors contemplating the world of online marketing. Many writers (myself included) are not tech-savvy, so Huber has created a clearly written guide for us.

    Using methods she devised when she worked for a major publisher and for new authors such as E.L. James, Huber shows us how to prepare for a blog tour, recruit, design graphics, and run the actual events. Each chapter is carefully laid out with steps for authors new to this type of marketing.

    She includes helpful links and examples to show how to create buzz around a book release, including giveaways, prizes, writing guest posts, and making button graphics that click through to the website of the writer’s choice.

    For those writers who feel overwhelmed, she also adds advice on choosing a tour company, with pitfalls to avoid and ways to help select a great company.

    The book takes about an hour to read at the most, but the advice within can help for years to come.

    I highly recommend this book for authors about to release their first – or their fiftieth! – book.

    ~ Alison Deluca, author of the Crown Phoenix series

    Acknowledgements

    When I created my online persona of Girl Who Reads at the end of 2009, I was adamant about not being a writer. Even when I became serious about blogging in 2011, I still did not consider myself a writer. Yet, after numerous promptings by a group of Ninja Pirate Secret Agent Book Bloggers, to whom I’ve dedicated this book, I’ve decided to don the hat of writer and attempt this feat. I thank each of you who are too numerous to mention by name and well, we are secret agents after all. Without your encouragement and friendship, this book would never have happened.

    A special thank you goes out to Amanda, Alison, Jen, and Tammy for reading the first drafts and not immediately dashing my dreams. Your feedback helped to craft a better book and bolster my confidence. To Cheryl, for brainstorming the back cover copy with me. To Kriss, who designed the fabulous cover, and Rachel, who formatted the ebook - this book would have never made it off my computer without your technical expertise. Just as it takes a village to raise a child, it takes a team to get a book to market.

    Though I can’t name all the authors and bloggers I’ve worked with over the years (you’ll find some of their names sprinkled throughout this book), I couldn’t have done this without them. To all the authors, the tours and events wouldn’t have been as successful had you not written a great book to begin with. To the bloggers who continually join my tours, what can I say - you make me look good!

    I must also thank Amy of Coffee Table Reviews, Cait of The Cait Files, Neri of In the Name of Books, and Teresa of Teresa’s Reading Corner for being the inspiration behind Book Blog Help, which later led to the Tips on Thursday weekly feature. I miss our chats, but have not forgotten the instrumental role you played in helping me find my way in the book blogging world.

    To my parents who have provided encouragement and guidance while allowing me to find my own path in the world, I am grateful you are my mom and dad. I’m also extremely appreciative of the numerous home cooked meals my mother has provided when all I’ve eaten for the day is PB&J.

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