Not Your Mother's Publishing Model: A Step-by-Step Guide to Becoming a Successful E-Published Author
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About this ebook
Former e-publishing editor and multi-published e-author Jill N. Noble walks you through the e--publishing process. Topics include: Branding, Promoting, Choosing a Publisher, Networking, Social Media, and much more!
Jill N Noble has constructed a very easy to read, concise manual to advise and help published and unpublished authors in all facets of the E- Publishing business. From submitting a manuscript to promotion, Ms. Noble shares her considerable knowledge and success in the E-Publishing industry. ~ Author H.C. Brown
Jill Noble-Shearer
Jill Noelle (Noble) is a published author, freelance editor, ghostwriter, and e-publishing consultant. Like a lot of authors, Jill started writing when she was a child. She enjoys telling stories that touch a reader's heart. She lives with her fiance and their "daughter" Mickey, a poodle-terrier mix, in sunny Georgia. Jill enjoys hearing from both authors and readers. If you're an author who is seeking assistance polishing your manuscript, or if you need advice on becoming a successful e-published author, please drop her a line at jill.noelle.noble@gmail.com
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Not Your Mother's Publishing Model - Jill Noble-Shearer
Noble Expressions
Not You Mother's Publishing Model
A Step-by-Step Guide to Becoming a Successful E-Published Author
ALL RIGHTS RESERVED
ISBN: 9781301033911
Copyright 2012 Jill N. Noble-Shearer
Smashwords Edition
Cover Art by Fiona Jayde
This book may not be reproduced or used in whole or in part by any existing means without written permission from the author. Contact Jill N. Noble-Shearer at jill.noelle.noble@gmail.com.
What are authors saying about Not Your Mother's Publishing Model?
In this brief guide to navigating the confusing and often frustrating world of e-book publication, Jill Noble succinctly and clearly relays common-sense advice and real-world examples to aid both authors seeking publication and authors who have been around the publishing block a time or two. Many guides get so buried in the technical minutiae of creating a successful author brand that they manage to wholly lose their message and their audience into the bargain. Ms. Noble does not make that mistake. Her advice is timely and as current as it can possibly be. ~ Author J.S. Wayne
Jill N Noble has constructed a very easy to read, concise manual to advise and help published and unpublished authors in all facets of the E- Publishing business. From submitting a manuscript to promotion, Ms. Noble shares her considerable knowledge and success in the E-Publishing industry. ~ Author H.C. Brown
Not Your Mother's Publishing Model
A Step-by-Step Guide to Becoming
a Successful E-Published Author
Table of Contents
Introduction –E-Publishing Vs. Print?
Chapter One - Before You Submit Your Manuscript
1. Pen Name or Real Name?
2. Taglines and Branding
3. Websites and/or Blogs
4. Social Media
5. Online Social Groups and Lists
6. Professional Organizations Memberships
7. Networking, Link-Exchanges, and Online Etiquette
8. Newsletters
9. Using Excel – Tracking Your Promotional Efforts
Chapter Two - Choosing the Right E-Publisher
1. Publishers' Sample Contracts
a. Red Flags – Run the Other Way
Chapter Three - Preparing Your Manuscript
1. Pre-edits Worksheet
Chapter Four - The Submissions Process
1. Tracking Submissions
2. A Few Words about Query Letters and Synopses
3. Submissions Etiquette
Chapter Five - The Contract
1. A Closer Look at the Publishing Contract
2. POD (Print on Demand)
Chapter Six - The Editing Process
1. Your New Editor and You
2. Microsoft Word – A Few Highlights
Chapter Seven - Pre-Release Promotions
1.Cover Art
Chapter Eight - WRITE!
Chapter Nine - Release Day Plan
Chapter Ten - Post-Release Promotions – How to Maintain the Momentum
Chapter Eleven – How to Build a Readership and Increase Sales
1. Finding New Readers and Expanding Your Audience
2. Places to Market Your Book
3. Swag? What the Heck is Swag?
4. Amazon.com
5. GoodReads
6. Free Reads
7. A Few Words on Search Engine Optimization (SEO)
Closing Comments
Appendix of Links
1. Author Branding and Taglines
2. Building Websites and Blogs
3. Free Word Processors
4. Instructions on Customizing Your Social Media Site
5. Places to Purchase Promo Items
6. Press Releases
7. Promoting on Amazon
8. Promoting on GoodReads
9. Promoting on Romance Wiki
10. Query Letters
11. Review Sites Offering Free or Affordable Promotional Opportunities
12. Social Media Software
13. Submission Tracking Software
14. Synopses
15. Third Party Vendor Sites Offering Free or Affordable Promotional Opportunities
16. Yahoo Groups (Authors and Readers)
17. Yahoo Groups (Review Sites)
18. Other Useful Links
About the Author
Introduction – E-Publishing vs. Print?
Over the past 10 years or so, I've watched the e-publishing industry grow from a completely unknown entity, to an industry belittled, criticized, and disregarded, and then finally, to a business model most major print publishers are now attempting to emulate. Unfortunately, most of them are trying to apply the old, print-publishing model at the same time, and that's kind of like putting a square peg in a round hole.
What they don't understand—and what is imperative you understand, if you intend to become a successful e-published author—is that e-publishing is not print publishing. Let me say that again.
E-publishing is not print publishing.
How are they different? First, while print publishing is publisher-driven, e-publishing is author driven. This is especially true where genre fiction is concerned. Harlequin, for instance, has a reader following that will purchase every single book that comes out under one of their imprints, no matter the author. A print publisher's name and brand sells print books, while an e-publisher's authors drive their sales. I know there are e-publishers out there who will disagree with me, and that's their prerogative, but I can guarantee those publishers owe the majority of their success to a handful of authors who've worked tirelessly to build their online presence and turn out good books. Another big difference? The readers. Those who purchase e-books expect lower prices, unique plots and storylines within mixed sub-genres, instant gratification, and immediate access to their favorite authors.
Let's focus on that last bit for a moment, because those are the most important factors you need to remember if you want to become a successful e-published author.
The publisher you choose will set your book's price, but you have complete control over the other things readers look for in an e-book. E-publishing allows you to write the stories you love, because most e-publishers don't have strict genre requirements. Have an idea for a book about a mixed breed, werewolf-vampire hero from Mars? If the story is exciting and well written, you will find an e-publisher interested in contracting your book. But that's only half the battle. The next step is building a following of reader who love mixed breed, werewolf-vampire heroes from Mars.
And that's where this book comes in. The advice contained on these pages relies on the presumption you have studied your craft and you are capable of completing a polished, marketable story. Bottom-line—in order to succeed, you must have a sellable product. If you do, or you will have, then you're ready to move forward. I'll take you systematically through the e-publishing process, from beginning to end, and I'll tell you all you need to know to become a successful e-published author. Much of the information you'll find on these pages can also be found online. There are literally hundreds of websites, blogs, and groups that contain information on how to go through the e-publishing process. I've gathered all this information into one book, and then added some tips and ideas of my own. Additionally, the final chapter contains an extensive list of categorized links you can access for more information.
Okay, we have a lot to cover, so let's get started!
Chapter One - Before You Submit Your Manuscript
Your journey begins long before you submit your manuscript to an e-publishing house. In fact, it begins before you've written your story. The number one, most important thing you can do to insure your success as an e-published author is to establish an online presence. This means choosing a pen name, if applicable, deciding on a brand, creating an author website and/or blog, signing up for social websites, joining online groups and lists, obtaining memberships in online professional organizations, and doing pre-release promotions.
What's that you say? You're too shy to go online and interact with people you don't know? Well, if you want to build an e-book reader following, I'm afraid you're going to have to get beyond that. You can start small, join a few groups, make a few connections, and then grow from there. But you absolutely must get out there online and make your mark
Expect to put a significant number of hours into online activities each week. Start now by looking at your schedule