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    Link Building Is Dead. Long Live Link Building!
    Link Building Is Dead. Long Live Link Building!
    Link Building Is Dead. Long Live Link Building!
    Ebook149 pages1 hour

    Link Building Is Dead. Long Live Link Building!

    By Sage Lewis

    2/5

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    About this ebook

    Is coming up in the search results of Google important to you? Then quite simply you must understand how to properly build links to your Web site. The Google search algorithm is heavily influenced by how many links you have to your Web site and who is linking to your Web site.

    Link building, however, is fraught with danger. If you build links to your Web site in ways that go against Google's terms of service they will severely penalize you. Getting too many links or getting links from the wrong places puts you and your site seriously at risk.

    If you want traffic from Google search results, or more importantly, if you are already getting a significant amount of traffic from Google search results you need to understand how to properly building links to your site. This book helps you with that.

    Here are a couple reviews of the book:

    "If you are a link builder, content marketer or SEO, this book is required reading. Sage's book explains not just the "how's" but the "why's" as well so you understand the bigger picture. The advice given in this book is the real key to rankings in the search engines, and it's just not links, it's community participation (which this book explains). Well Done Sage, I'll be recommending that all our link builders at Internet Marketing Ninjas buy and read your book."
    - Jim Boykin Founder and CEO of Internet Marketing Ninjas and owner of leading Internet marketing community Threadwatch, the Cre8aSiteForums, the Developer Shed properties, and Webmaster World.

    "Sage Lewis has crafted an exceptional book on link building. He packs in a ton of tips and innovative techniques. His unmistakable personality shines through amid the invaluable advice that he presents with doses of his refreshing humor. Agencies and companies large and small will easily absorb link development options that they can put into place right away to achieve online marketing success."
    Mike Murray President of Online Marketing Coach

    LanguageEnglish
    PublisherSage Lewis
    Release dateSep 10, 2013
    ISBN9781301299096
    Link Building Is Dead. Long Live Link Building!
    Author

    Sage Lewis

    I’m furious only because I believe we have it within ourselves to be better. Sage

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      Book preview

      Link Building Is Dead. Long Live Link Building! - Sage Lewis

      WHAT OTHERS ARE SAYING...

      If you are a link builder, content marketer or SEO, this book is required reading. Sage's book explains not just the how's but the why's as well so you understand the bigger picture. The advice given in this book is the real key to rankings in the search engines, and it's just not links, it's community participation (which this book explains). Well Done Sage, I'll be recommending that all our link builders at Internet Marketing Ninjas buy and read your book.

      Jim Boykin Founder and CEO of Internet Marketing Ninjas. Owner of leading Internet marketing community Threadwatch, the Cre8aSiteForums, the Developer Shed properties, and Webmaster World.

      Good stuff!

      This book clearly guides readers around the rocky shores and hopefully will prevent shipwrecks. I particularly like that it is really preaching akin to our methodology: get links the old fashioned way... earn them! The last 2 paragraphs in the book said it all nicely.

      The best tip is that any link that is easy to get is worthless, and may actually hurt you.

      Bruce Clay President at Bruce Clay, Inc. and long-term icon in the search engine optimization community.

      Sage Lewis  has crafted an exceptional book on link building. He packs in a ton of tips and innovative techniques. His unmistakable personality shines through amid the invaluable advice that he presents with doses of his refreshing humor. Agencies and companies large and small will easily absorb link development options that they can put into place right away to achieve online marketing success.

      A pioneer in the field of SEO, Mike Murray has been an executive at several agencies, including World Synergy and Fathom. Mike has shaped online marketing strategies for Little Tikes, Eaton Corp, Cleveland Clinic, FedEx Custom Critical, and many other businesses and organizations.

      Mike Murray is the founder of onlinemarketingcoach.com where he and his team have helped small businesses grow online since 1997.

      As the editor of this book, I have had the 'pleasure' of reading it 4 or more times. As a budding fiction author I find myself learning something new each time I read it that I'll be applying to my own link building strategies.

      - Melissa Rocky Lewis, Writer

      If you want to understand how to attract more people to your website on a consistent basis, read this book.

      - Joe Pulizzi, CEO & Founder at Content Marketing Institute

      I absolutely HATE link building. Which is why I've always hired people like Sage to do it for me. But Sage messed up. He took his deep, dark link building secrets and put them in his new book Link Building Is Dead by mistake. I've read it and you should too.

      Jim Kukral is a 16-year Internet marketing professional who was recently named by Dun & Bradstreet as one of The Most Influential Small Business People on Twitter. 

      Jim also serves as a Program Faculty Member for the University of San Francisco’s Internet Marketing Program where he teaches classes to students around the globe on the topics of Internet marketing, entrepreneurship and social media. 

      I just want to say, Wow and Thank you!

      These people are my heroes. Their kind words are humbling and deeply honoring. Their appreciation of this book make me want to work even harder at being a good contributor to an industry I deeply love.

      - Sage

      -->

      LINK BUILDING IS DEAD

      LONG LIVE LINK BUILDING!

      by Sage Lewis

      Published by Sage Lewis at Smashwords

      This work is licensed under a Creative Commons Attribution 3.0 Unported License.

      (You can copy it. Just please reference it.)

      This book is available in print at most online retailers

      Link Building is Dead Long Live Link Building

      by Sage Lewis

      If you find this book worthwhile, a link to it would be incredibly kind and greatly appreciated.

      Just link here:

      http://www.sagerock.com/linkbook

      And so I can keep track of any discussion that may happen on Twitter, Facebook, Tumblr and Instagram please use this hashtag:

      #sagelinks

      "Always ask for the link."

      Colophon

      This book was written primarily on a VMWare Fusion Windows 7 instance running on a Mac OS X Version 10.8.3 using Word 2007.

      The book originated from over 70 articles published at SearchEngineWatch.com by Sage Lewis. Although, virtually all of articles have been updated to represent the nature of link building in June 2013. The book also includes a significant amount of original content.

      The primary font of the book is Book Antiqua 12 point using a CreateSpace Template of 5x8 inches. The book cover font is League Gothic and the back cover font is Century Gothic. The cover image is a photo taken by Sage Lewis at the Great Lakes Medieval Faire and won Honorable Mention in their photo contest.

      The primary book editor is Melissa Rocky Lewis.

      The cover design is by Sage Lewis.

      The crazy action shot of Sage is by Tim Ash.

      The book is self-published using CreateSpace.

      This work is licensed under a Creative Commons Attribution 3.0 Unported License.

      (You can copy it. Just please reference it.)

      This book is dedicated to my wife, Rocky, who showed me that writing a book is possible.

      Acknowledgements

      Being that this is my first book, the acknowledgments section really could go on forever.

      From my first grade teacher, Mrs. Clark, who took my mom and me to a Lynn Harrell cello concert and showed me anything is possible. To all the clients that have paid me enough to make a great salary and hire a few great people.

      While there could be pages of this, I’ll randomly pick a few people.

      Greg Boser is key to all this. He hired me years ago as a contractor. He taught me a ton and paid me enough so I could quit my day job.

      I also credit WebMasterWorld.com and its owner Brett Tabke for being the center for all my fundamental SEO learning early on.

      My life would not be possible without 2 people: My wife, Rocky and my COO, Greg Habermann. Without them I would be floating in outer space. +

      Table Of Contents

      The Basics of Linking

      Content is King

      Link Tools for Analysis & Monitoring

      Links and SEO

      Paid Links

      Links in Action: Case Studies

      Conclusion

      Introduction

      American Airlines still gives you the whole can of soda. I fly so much on low price carriers that I didn't know you could actually get 12 full ounces of beverage.

      I struggled to drink it all as I poured Diet Coke again and again into my little plastic airplane cup – amazed I didn’t have to make 4 ounces of beverage + ice last for the whole ride.

      I drink soda all the time, but that Coke can felt special and that got me thinking about links. No really.

      That day I got my glorious 12 ounces, I was flying to Kilgore Texas to talk to a group of community leaders about social media.

      A lady in the back of the group asked, How can I get more people to open my email newsletter?

      She sent emails to existing customers, once a quarter with a 10% open rate. That’s low. When I asked about subject lines, she said it was always: What's New at Company XYZ.

      I asked, "What is new at your company?"

      She got quiet. Yeah...That's a good question.

      Who is going to open an email when they know full well there's going to be nothing interesting in it? How the hell is someone going to find your company interesting when you don't even find your own company

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