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    John's Online Marketing Gems: 25 Tips from a Silicon Valley Veteran that will Make Your Company a lot of Money
    John's Online Marketing Gems: 25 Tips from a Silicon Valley Veteran that will Make Your Company a lot of Money
    John's Online Marketing Gems: 25 Tips from a Silicon Valley Veteran that will Make Your Company a lot of Money
    Ebook48 pages1 hour

    John's Online Marketing Gems: 25 Tips from a Silicon Valley Veteran that will Make Your Company a lot of Money

    By John Thomasen

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    About this ebook

    John’s Online Marketing Gems is the remarkable culmination of John Thomasen’s career as the chief marketer at some of the top companies in the world. Having worked at companies including eBay, TiVo, and Fujitsu, as well as various tech startups, Thomasen has acquired marketing insights that few others ever have. Now it is time to share that knowledge with the world.

    John’s Online Marketing Gems is filled with 25 priceless gems that cover Search Marketing, Email Marketing, Mobile Marketing, Website Design, Retargeting, Display, Affiliates, and more.

    Gem #1: My Best SEO Idea Ever
    Gem #2: Sweepstakes Work
    Gem #3: Does Email Matter?
    Gem #4: How I Increased Mobile User Acquisition 2147%
    Gem #5: Design Matters
    Gem #6: Retargeting
    Gem #7: The Real Psychology of Viral Marketing
    Gem #8: Alternative Keywords for Search
    Gem #9: Hack Your Growth
    Gem #10: The Great SEM Lab
    Gem #11: Reward Yourself
    Gem #12: Don’t Stress Over CPM, CPC, and CPA
    Gem #13: How Not to do Content Marketing
    Gem #14: How to do Content Marketing
    Gem #15: Inside Out
    Gem #16: How I Tripled Traffic for No Extra Cost
    Gem #17: Dramatic Visuals
    Gem #18: Stopping Power
    Gem #19: Acronyms
    Gem #20: Affiliate Marketing
    Gem #21: The 20% Rule of Social Media Marketing
    Gem #22: Is There a Point?
    Gem #23: Focus
    Gem #24: Start Near the Finish Line
    Gem #25: Involve Everyone in Marketing

    Industry media have shown praise for John’s Marketing Gems and John’s Online Marketing Gems.

    “Remarkable! The most inspiring marketing advice in years.”
    -- The San Francisco Chronicle

    “John Thomasen has done it. He has put together what can only be described as a classic.”
    -- Ivey Business Journal

    “Brilliant book. Thomasen provides plenty of useful examples. ”
    -- Buzzfeed

    LanguageEnglish
    PublisherJohn Thomasen
    Release dateSep 30, 2013
    ISBN9780972016384
    John's Online Marketing Gems: 25 Tips from a Silicon Valley Veteran that will Make Your Company a lot of Money
    Author

    John Thomasen

    John Thomasen is the author of John's Marketing Gems, John's Online Marketing Gems, and Frenzy: 55 Big Marketing Ideas to Acquire Customers and Supercharge Your Sales. Thomasen is a Silicon Valley marketing veteran who has launched highly-successful marketing programs at some of the biggest and best brands in the world, including eBay, TiVo, and Fujitsu, as well as various high-tech startups.

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      Book preview

      John's Online Marketing Gems - John Thomasen

      Industry media have shown praise for John’s Marketing Gems and John’s Online Marketing Gems.

      Remarkable! The most inspiring marketing advice in years.

      -- The San Francisco Chronicle

      John Thomasen has done it. He has put together what can only be described as a classic.

      -- Ivey Business Journal

      Brilliant book. Thomasen provides plenty of useful examples.

      -- Buzzfeed

      John’s Online Marketing Gems

      25 Amazing Tips From a Silicon Valley Veteran That Will Make Your Company a lot of Money

      John Thomasen

      Author of John’s Marketing Gems

      Published by John Thomasen at Smashwords

      Copyright 2013 John Thomasen

      This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author.

      ISBN# 978-0-9720163-8-4

      Contents

      Gem #1: My Best SEO Idea Ever

      Gem #2: Sweepstakes Work

      Gem #3: Does Email Matter?

      Gem #4: How I Increased Mobile User Acquisition 2147%

      Gem #5: Design Matters

      Gem #6: Retargeting

      Gem #7: The Real Psychology of Viral Marketing

      Gem #8: Alternative Keywords for Search

      Gem #9: Hack Your Growth

      Gem #10: The Great SEM Lab

      Gem #11: Reward Yourself

      Gem #12: Don’t Stress Over CPM, CPC, and CPA

      Gem #13: How Not to do Content Marketing

      Gem #14: How to do Content Marketing

      Gem #15: Inside Out

      Gem #16: How I Tripled Traffic for No Extra Cost

      Gem #17: Dramatic Visuals

      Gem #18: Stopping Power

      Gem #19: Acronyms

      Gem #20: Affiliate Marketing

      Gem #21: The 20% Rule of Social Media Marketing

      Gem #22: Is There a Point?

      Gem #23: Focus

      Gem #24: Start Near the Finish Line

      Gem #25: Involve Everyone in Marketing

      Acknowledgements

      Gem #1: My Best SEO Idea Ever

      It’s no secret that a company can improve its Search Engine Optimization (SEO) simply by adding a lot of quality content to its website. By doing so you provide Google and other search engines with more pages to stuff into their index, and increase the likelihood for searchers to find you.

      In addition to having customary content that describes your business, other content can come in the form of buying guides, selling guides, whitepapers, case studies, top 10 lists, guest interviews, guest blog posts, and more. There are literally limitless ways to develop content.

      When I was working at a mobile coupons startup, I was really struggling to come up with a content idea that would be relevant to our product, and also drive results for the business.

      We had a very straightforward product, so there was no need to create a bunch of gratuitous demos, tutorials, or how-to articles. We only had a handful of local and national coupon offers on the platform, so I was not able to create a bunch of brand pages for all of our coupon advertisers. And we were slowly rolling out support for additional mobile devices, so even though I could add some content pertaining to mobile devices, it was nothing significant. I was lacking something big; something that would make a dramatic difference in SEO.

      Then it occurred to me that even though we only had a couple national coupon offers on our platform, these offers happened to be from large, well-known brands, and their stores happened to be in every major city, and many secondary cities throughout the United States. Essentially, these retailers had such a large footprint that they served just about the entire country. Anyone in the US was a potential customer of these businesses.

      I decided

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