Art of Conscious Selling
By Muneeswaran
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About this ebook
The author tried his best to enumerate in detail about the marketing tricks in the way of conscious selling. It does not means selling of physical goods, it can be anything either goods or service. It is up to the reader to understand and make their own decision. The details explained in this book can be taken as a reference point specially by the new energetic marketing professional to become a hard core marketing king/ queen.
Muneeswaran
Ex Naval veteran, and experienced electrical manager at Larsen & Toubro limited indias leading MNC, Post graduate in foreign trade & PGDPMIR, basically an engineer, NLP Practitioner, spiritual healer. Naval veteran, written more poems in Tamil. hobby to write and read. scientific fiction writer, based on personnel experience on astral projection the scientific fiction on sunken land is written by this author.
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Art of Conscious Selling - Muneeswaran
Art of conscious selling
By Munesswaran
Copy right 2011 by Muneeswaran
Smashwords edition
This book is licensed for your personal usage only. This eBook may not be re-sold or given away to other people. If you would like to share this book with another person please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then return to Smashwords.com and purchase your own copy. Thank you very much for respecting the hard work of this author.
Index
Foreword
Introduction
General
Chapter1. Word of mouth
Chapter2. Willingness to work
Chapter3. You are different
Chapter4. Selling the need
Chapter5. Plan your goal
Chapter6. The challenge
Chapter7. Making every interview successful
Chapter8. Intellectual persuasion
Chapter9. The art of listening
Chapter10. Self confidence
Chapter11. Popularity
Chapter12. Imagination and you
Chapter13. Those precious minutes
Chapter14. Forecast success not trouble
Chapter15. Facing it
Chapter16. What next?
Chapter17. Looking back
Foreword
In the effort to bring out do’s and don'ts and collection of ideas in selling philosophy to the sales executives and managers this is short treatise, lucidly and playfully analyses the qualities of a dynamic salesperson. The caricatures aptly punctuate some suggestions with pleasing illustrations at appropriate places makes it very educative especially with the verses below explaining them. It can be used as tool by the sales person and sales manager in any organization or an entrepreneur to promote his product.
It is presented in simple and easily readable forms to enable personnel at various levels to understand the concept and apply in their day to day life to reap the opportunity to achieve the goals. Ideas from the sales gurus are also incorporated.
Chennai
Muneeswaran
05th Oct 2013
Introduction
Selling is a process of influencing the customer’s mind to use/buy what you offer – product/concept/service or whatever.
In the market today we have innumerable brand names – each glorifying its capabilities – which a customer has to remember – a near impossible task.
Product/services/concept selling therefore is distinctly different, distinct, complex and competitive. There is no secret formula for marketing success, no tricks and no shortcuts – one learns to face up to challenges as and when they arise and the sales person has to be very alert in facing any kind of situations. Everything hinges on the impression the sales person makes, on the customer’s mind. Of course the guidelines in normal selling of products and services do help in specialized marketing. However the imponderables being many and varied, the sales person has to be alert and quick on the uptake and size up the situation on the spur of the moment. The line between success and failure is very thin indeed
In the final analysis it is the impact that the sales person makes on the customer’s mind that will make the customer familiarize with the names of the brand(s) that the sales person is offering. The firmer the impact the more are the chances of recall by the customer of the brand name(s). Therefore the more interesting the product story, the presentation, the eloquence with which the product attributes are marshaled, the very way in which you figure in the interview are all going to make a lot of decisions when the enquiries are made by a customer.
General
To be successful sales person you cannot behave as though you