SEO SoS: Search Engine Optimization First Aid Guide ePub Edition
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Using Search Engine Optimization techniques, this valuable SEO book can help propel your website upwards in search engine results pages, resulting in a constant stream of FREE targeted traffic to your site, ready for you to turn into sales.
Simply follow the essential search optimization, website promotion, and internet marketing tips outlined in this easy to understand guide and watch your website rankings climb, along with your profits and sales. Make your website the success it deserves to be; Get your copy of SEO SOS Today!
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SEO SoS - Darren Varndell
SEO SOS: Search Engine Optimization First Aid Guide
By Darren Varndell
EZ Website Promotion Volume 2
2014 Kindle Edition
Copyright Darren Varndell 2014, All Rights Reserved.
http://www.ezwebsitepromotion.com
Copyright, Legal Notice and Disclaimer
This publication is protected under the Digital Millennium Copyright Act (DMCA), the US Copyright Act of 1976 and all other applicable international, federal, state and local laws, and all rights are reserved, including resale rights: you are not allowed to give or sell this Guide to anyone else. If you received this publication from anyone other than ezwebsitepromotion.com or one of our partners it is likely you’ve received a pirated copy. Please contact us via e-mail at info at ezwebsitepromotion.com and notify us of the situation.
Please note that much of this publication is based on personal experience and anecdotal evidence. Although the author and publisher have made every reasonable attempt to achieve complete accuracy of the content in this Guide, they assume no responsibility for errors or omissions. Also, you should use this information as you see fit, and at your own risk. Your particular situation may not be exactly suited to the examples illustrated here; in fact, it’s likely that they won’t be the same, and you should adjust your use of the information and recommendations accordingly.
Any trademarks, service marks, product names or named features are assumed to be the property of their respective owners, and are used only for reference. There is no implied endorsement if we use one of these terms.
Finally, use your head. Nothing in this Guide is intended to replace common sense, legal, medical or other professional advice, and is meant to inform and entertain the reader.
Copyright © 2014 Darren Varndell. All rights reserved worldwide.
Table of Contents
SEO SOS: Search Engine Optimization First Aid Guide
Copyright, Legal Notice and Disclaimer
Table of Contents
INTRODUCTION
PART 1 – CASUALTY ASSESSMENT
Website Anatomy
Initial Diagnosis
Treatment Plan
SEO Surgery
Search Optimize Website Content
Keyword Research
Monitor Vitals
PART 2 – PREVENTING BAD HEALTH
Choosing a Domain Name
Planning your Web Pages
Web Page Title Tags
Description Meta Tag
Optimized Page URLs
Site Navigation
Unique Quality Content
Optimized Anchor Text
HTML Code for a Hyperlink
Internal Anchor Text Linking
External Anchor Text Linking
Immunize Images
Healing Heading Tags
Other Page Content
Giving Birth to a Blog
Search Engine Crawlers
a) Robots Meta Tag
b) Robots.txt File
Surgical Sitemaps
Links to your Website
Back Link Quality
Link Density & Diversity
Submitting Your Website
How to Submit a Website URL
PART 3 - ADVANCED TREATMENTS
Advanced Website Optimization
Web Page Load Speeds
Authority Site Status
Content Markup Ratio
Perform Medical Studies
Website IP Address
Legal Matters
Legal Compliance
Terms & Privacy Policy
PART 4 - AVOIDING ILLNESS
Black Hat Hurts!
Medical Mistakes
PART 5 - CRITICAL INJURIES
Identify Critical Injuries
Checking for Manual Actions
Treating Critical Injuries
Manual Actions
Recovery & Reconsideration
Disavowing Bad Links
Reconsideration Requests
PART 6 - PROMOTING GOOD HEALTH
Social Media Medicine
What is Social Media Marketing?
Social Networking Benefits
Social Networking Sites
How to use Social Media
Social Media Integration
Video SEO Therapy
Introduction to Video SEO
Optimizing Videos
A Healthy Future
Search Context
Search Synonyms
Mobile Search
Social Search
ABOUT THE AUTHOR
Other Books
Connect with the Author
APPENDIX A – USEFUL RESOURCES
APPENDIX B – SEO GLOSSARY
INTRODUCTION
The last two decades have seen many changes to the way we live our day to day lives. Technology, in particular the Internet, has changed the way we locate information, communicate with each other and even shop for our weekly groceries!
Using a tongue-in-cheek First Aid Manual approach to address website search engine optimization health issues, the aim of this book is to help not only those with an established online business that is not delivering the desired results, but also those that wish to create a new successful online business, but lack the resources, usually only available to larger organizations.
Also included within this publication are a number of tips and industry secrets that could benefit even the most seasoned internet marketer. Some concepts discussed in this book are done so on a, what you need to know basis, and as such are not covered in depth beyond the rules you should follow to achieve the best results.
I would encourage you to research further any concepts of interest in this book using the many free resources available on the World Wide Web.
This book aims to be your starting point to help you identify concepts and practices that are vital for healthy online success, while avoiding the waste of time, resources and money associated with performing tasks that prove to be of little or no overall benefit in terms of increased website traffic or sales.
PART 1 – CASUALTY ASSESSMENT
Website Anatomy
The main ingredients for creating a successful online business would start with the creation of a quality, well planned, user friendly website. A website is a term given to a collection of interactive web pages that can be accessed via the Internet using a web browser (a computer software program for displaying and navigating web pages).
To make these pages available on the internet they must be placed on to a web server, a computer running special software with the task of providing access to these, and other pages available on the server, to people surfing the internet.
Many companies offer web hosting services that allow you to upload your website pages and make them available on the Internet. Whilst you may be tempted to opt for one of the many free web hosting options available on the web you should avoid this temptation as these services are usually over-subscribed, often contain advertising, and as you will discover more in this book, could give negative quality signals to search engines.
Web hosting packages start at only a few bucks, can be tailored to meet your needs, and also take care of the server side technical setup. In most cases you only need to know how to upload (transfer) your files to the server.
How you upload your files to your web space varies from provider to provider. In some instances they may offer a web interface that you can access with your web browser to upload your files.
In other cases your web hosting provider may expect you to upload your web pages and other associated files to your web server using FTP (File Transmission Protocol).
To transfer your files using FTP will require the use of an FTP Client, a software program readily available to download for free, or purchase, from numerous sources on the web.
Initial Diagnosis
Once your pages are uploaded to your web space, and your website is available on