LinkedIn: A Practical Guide to Optimizing Profile, Networking & Profile Views
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About this ebook
Profile Optimization:
☲☲☲☲☲☲☲☲☲☲☲☲
You will learn all the possible ways to write an excellent profile to stand out. Many viewers take a quick look to scan the profile. When your profile is very well-written, more people will take time and read your profile. So, you will be contacted with offers and opportunities more than others.
Networking:
☲☲☲☲☲☲☲☲☲☲☲☲
LinkedIn is an excellent place for lead generation. Successful networking can help you in getting your dream job, clients, vendors, investors, partners, co-authoring a book etc. You will be amazed to see in how many ways you can network with the LinkedIn communities.
Maximize Profile Views:
☲☲☲☲☲☲☲☲☲☲☲☲
The more people view your profile, the more opportunities you get. Many easy and practical tips are given to maximize your profile views. Some people get offers / opportunities almost every day because their profiles are viewed by hundreds of people every day.
Tanzil Al Gazmir
I invest several hundred hours to write each book. So, my readers do not have to invest the same amount of time to find the quality information. I provide easy to follow practical tips and techniques. You can download and read 50% free edition eBook version of my original version. So, you can check the quality and value before you buy any book. I graduated in Computer Science and worked as a software engineer for several years. I passed MBA in Management too.
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LinkedIn - Tanzil Al Gazmir
LINKEDIN: A PRACTICAL GUIDE TO OPTIMIZING PROFILE, NETWORKING & PROFILE VIEWS
By
Tanzil Al Gazmir
SMASHWORDS EDITION
* * * * *
PUBLISHED BY:
Tanzil Al Gazmir on Smashwords
LinkedIn: A Practical Guide to Optimizing Profile, Networking & Profile Views
Copyright © 2013 by Tanzil Al Gazmir
COPYRIGHT NOTICE
All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, without the prior written permission of the publisher.
LinkedIn, the LinkedIn logo, the IN logo and InMail are registered trademarks or trademarks of LinkedIn Corporation and its affiliates in the United States and/or other countries.
DISCLAIMER
All the material contained in this book is provided for educational and informational purposes only. No responsibility can be taken for any results or outcomes resulting from the use of this material.
While every attempt has been made to provide information that is both accurate and effective, the author does not assume any responsibility for the accuracy or use/misuse of this information.
PREFACE
When I joined LinkedIn, I found that I needed to write a good profile. But I had no idea how to write a good profile. When I started searching for tutorials and tips, I found that these writers had covered part of the information. I was astonished to see how many things I have learned. Then I was asking myself – why don’t I write a book and share with those people who may be looking for the same information? It took me many hours to learn all the techniques and more than hundred hours to write the book. The book has 250+ pages. If I had invested 1 hour per page, it took me no less than 250 hours! I know I invested more time. My goal was to save my readers’ time. So, I have done all the researches for you and provided the information here as clearly and easily as possible.
When I started writing this eBook, my goal was to write a book only on one topic – how to optimize your LinkedIn profile
. But I eventually found that every reader needs to learn two more things to get the most out of LinkedIn – (a) networking and (b) how to get more profile views. So, I added those topics for my readers.
*****
LINKEDIN: A PRACTICAL GUIDE TO OPTIMIZING PROFILE, NETWORKING & PROFILE VIEWS
*****
Table of contents
An Introduction
Important notes
Chapter 1: LinkedIn Benefits
Build your personal brand
Search for work
Find business partners, leads, clients, vendors and service providers
Recruitment
Expand your network professionally
Groups give you access to experts
Connecting with your Alumni groups
Benefits for students
Keep in touch with former colleagues
Free access to professional information
Get access to people with good financial health
Advertising
Attract new business by boosting your company’s credibility
Learn a lot from others
Miscellaneous benefits
Chapter_2:_Profile_Optimization
Profile picture
100% Complete and current profile
Profile summary
Keywords and search engine ranking
Use elevator pitch content
Use headlines
Add work samples on your profile
Fill out all your current and past work experiences
Get recommendations
Check spelling and grammar
Turn your LinkedIn profile into a resume
Change your account settings
Check Profile Strength
Keep your profile up-to-date
Use the LinkedIn welcome video and other media
Link company page to the Company Name on your profile
Do not list a lot of skills
Do not synchronize LinkedIn with Twitter
Chapter 3: Good LinkedIn profile examples
Some good example profiles to learn from
How to view any profile on LinkedIn
Chapter 4: LinkedIn Networking Do’s – things you should do
Build your network before you need it
A basic number of Connections
You should have at least 50 connections
Start adding connections to your network
The types of people who can be in your network
Connect to Your Real Friends and Contacts
Meet your connections at events
Send personalized invitations
Connect to contacts from outlook or Gmail
Keep your contact options open
Connection invitation from strangers
Always be connecting
Welcome your new connections
Make yourself visible
Join some active and targeted LinkedIn groups
Join your local LinkedIn groups
Introduce yourself
Active participation
Participate in popular discussions
Dedicate meaningful time regularly
Engagement in communication
LinkedIn activity /engagement time
Create a LinkedIn group
Follow influencers and channels
Connect to industry leaders and spokespeople
Learn from your role model networkers
Ask for an introduction
Take help from mentors and peers
Find a company insider
Optimize your profile
Archive connection invitations
Handle requests efficiently
Read the profile before reaching out
Add value
Become a thought leader
Be a resource
Use the Alumni Tool
Ask your network for help
Turn off activity broadcasts
Recommend others
Verify recommendations
Endorse others and get endorsed
View profiles anonymously
Reply privately
InMail Messages
Composing a group mail
Check LinkedIn messages with importance
Research before responding
Use OpenLink to send messages to people outside your network
Delete the spammers
Use advanced search options
Organize your connections
Who’s Viewed Your Profile
Cross-promote
Save your time
Follow companies
Make sure to add your company
Do not create company profile
Promotion and Job posting
Check out the jobs section
Save Job Searches
Before you quit your job
When looking for a job
Follow companies on LinkedIn
Use data to analyze
Use LinkedIn from your computer
Events
Use LinkedIn plugins
Integrate with RSS feed
Send newsletters
Improve your company page
Networking for college / university students
Network outside LinkedIn too
Play DropIn on LinkedIn
Apps for serious networking and other uses
Create two versions of your profile
Use YouTube.com
Work as a volunteer
Upgrade if you need to
LION stands for LinkedIn Open Networker
Stay within your comfort zone
Measure your achievements
Follow up
Chapter 5: LinkedIn Networking Don’ts – things you should avoid
Avoid adding false colleagues
Do not overdo or over-commit
Recommend someone with the hope of exchange
You are not endorsing people you are connected to
Waiting to start in the last minute or too late to start
Doing unprofessional things
You are not sharing
Sharing in a wrong way
You are not caring
You ignore your team's network
Your connections do not reflect your profession
LinkedIn is different from Facebook or Twitter
Ask for information, not a job, client or contract
Do not ask for contact information
Depending too much on LinkedIn
Spamming
Chapter 6: Increase your profile views
Make your profile public
Optimize your profile
LinkedIn search insights
Keep your profile image public
Specific, relevant and interesting profile headline
Join relevant groups
Create and run a group
Aggressively grow your network
Promote your profile
Updates and shares get you attention and traffic
Share with LinkedIn and Twitter
Increase your visibility with mentions on LinkedIn
Like, comment, share and congrats
Viewing others’ profile
Use endorsements
Use recommendations
Your recommendations can help
Profile URL in email signature
Time to time update your profile
Advertise your LinkedIn profile
Profile badge
Connect to more recruiters
Write guest blogs
Drive traffic with SlideShare.net
Be a guest speaker
Writing is better than just sharing
Reply with reference to your content
Become one of the top influencers
Add third party applications
Comment on LinkedIn Today’s popular discussions
Chapter 7: Success stories – How others benefited from the techniques
LinkedIn research helped Ann to get her a good job in Seattle
Networking with mom
Eric got a job with the help of an alumnus
Evan joined as Advertising Sales Director
Chris Perry found a job on LinkedIn
Nicolette Weinbaum landed an excellent summer internship using LinkedIn ad
LinkedIn referrals helped Sasha Strauss build a company
Steven Shimek found a $250K contract on LinkedIn Answers
Lenny Bourdeau generated a $20K lead using LinkedIn people search
Some one-line success summaries from many sources
Read more success stories
Chapter 8: Failures and complaints
Features do not work
Groups are not effective
I do not receive a single job offer or business offer
Failed to get a job using LinkedIn
LinkedIn is good only for ideal job candidates
Recruiters offer me irrelevant jobs
LinkedIn sells my information
My connections rejected my request for help
Their customer service is terrible
I cannot block a threatening person
Sending me too many emails
LinkedIn is a privacy killer
LinkedIn is boring
LinkedIn endorsement feature is a fail
People are connecting to anyone and everyone
Some of my connections may be stealing my clients
I could not sell on LinkedIn
Users are reciprocating recommendations
My InMail messages failed to generate expected results
I created a group but it failed
People are refusing my connection invitations
Connecting to people only you know is not a good idea
Group administrators get more benefits
Group questions are not authentic
LinkedIn congratulates because I have a top viewed profile but it is meaningless
I heard Linked was hacked
LinkedIn does not care young adults and recent graduates
People who do not work in my company claim it on their profiles
LinkedIn profiles are not trustworthy
Most messages in my inbox are self-serving
I have no idea why no one contacts me or offers me an opportunity
There is no competitive advantage of paying US$15.95 per month
InMail guarantee is not very effective
Chapter 9: Miscellaneous
Browse securely
Customize homepage updates
Check updates from LinkedIn Today
Find employees on LinkedIn
Use LinkedIn as part of your sales process
Chapter 10: Checklist
Profile optimization
Networking
Increase profile views
An Introduction
If you are interested in creating a more marketable LinkedIn profile, this practical guidebook can help you. This will also show you how to join the right groups and network better. Why is this important? If you follow certain rules, these can result in generating more leads, a better job, new customers, business partner, vendors etc. But if you fail to follow these, you might end in achieving too little, losing connections, turn away your potential employers.
I shall not only tell you the LinkedIn etiquettes but also show you how you can get more benefits from this network.
Before I start this chapter, I want you to watch this video. This video was made by LinkedIn on their 10th anniversary so that you can understand what some of their LinkedIn members aspire to accomplish in the future.
Chapter 1: Profile Optimization and Networking Benefits
In this chapter, I have tried to explain why you should invest time and efforts to optimize your profile and then to network with people to generate opportunities. I have written about many benefits. Every benefit may not be suitable for you. But I hope you will find one or more benefits suitable for you.
Chapter 2: Profile Optimization
In this chapter, you will find many tips to optimize your profile. You cannot go far with a poor profile. The tips are practical and easy to follow though your dedication is required.
Chapter 3: Good LinkedIn profile examples
In this chapter, I tried to show you some real profiles. Words cannot express everything. So, I thought I should show some profiles that my readers can observe, analyze and learn from.
Chapter 4: LinkedIn Networking Do’s – things you should do
In this chapter, you will learn a lot of things you need to do to be a successful networker. I tried to cover as many types of users as possible. So, you will find at least some tips that fit your networking requirements.
Chapter 5: LinkedIn Networking Don’ts – things you should avoid
In this chapter, I wanted to warn you about many mistakes so that you do not make the mistakes. These can weaken your networking efforts. I want my valued readers to avoid all the mistakes.
Chapter 6: Increase your profile views
In this chapter, you will come to know how you can increase profile views from people who are searching for people like you. The more interested people view your profile, the more opportunities you may get. People with high profile views have reported that they are contacted by more people with offers.
Chapter 7: Success stories – How others benefited from the techniques
In this chapter, you will see how other people became successful using one or more of the same tips I mentioned in this book. Their stories are amazing and very interesting to read. You can also do what they did. All these stories will give you clear idea about exactly what other successful people did.
Chapter 8: Failures and complaints
In this chapter, I tried to cover some complaints from unsuccessful people. The explanations and answers to these complaints reflect my personal view. These are not official LinkedIn answers. I am sure that they can explain better than me.
Chapter 9: Miscellaneous
In this chapter, I placed some information that I found you might need to know. The information may indirectly link to the above chapters.
Chapter 10: Checklist
In this chapter, you will find the core points of this book. You can use the list as a quick guidebook or handbook. You can use this chapter as a quick reminder too.
Important notes:
A common mistake is – LinkedIn users often forget to change the settings to make their profile public. So, most viewers fail to view their profile if they are not connected to them or not a premium LinkedIn member. Make sure that your profile is public
. To make your profile public, go to this page and select Make my public profile visible to everyone
option from the right column. Then tick all (or as many as you want) the checkboxes. You will see no save button because once you change something, the change is automatically and immediately saved.
Though the first three chapters are dedicated to profile optimization, I have added some other information (i.e. tips, techniques, tools, features) that will help you a lot.
This book has three main parts – (a) profile optimization (b) networking and (c) maximizing profile views. Profile optimization is not enough to succeed. You need to practice the networking part too. When you allocate time and work hard for the networking part, you can make success happen.
I have added several links. The links are in blue text with underline such as this one –an example profile link. If you want to access the webpage, just click on the link. I strongly recommend you check all the links.
Some information is repeated because I needed to remind that information in several places for several purposes. In some other places, some information has overlapped because you may need to do the same thing to optimize profile, network better and/or increase profile view.
You may have heard of LION. LION means LinkedIn Open Networkers. For your information, it is against LinkedIn policy but I have never heard that LinkedIn has taken any action against these networkers.
Though this book is generic in nature and written for job seekers, businessmen, recruiters etc, some information can be specific for only one or more group.
Backlink: Backlinks, also known as incoming links, inbound links, inlinks, and inward links, are incoming links to a website or web page.
URL: A uniform resource locator, abbreviated URL, also known as web address, is a specific character string that constitutes a reference to a resource.
A connection on LinkedIn is a person who is in your connections list. The same person can be a connection of other people’s networks.
Feel free to contact LinkedInhelp centerwhenever you need support. I have experienced their service is very good. They have answered many common questions. But you cancreate a ticketwhen you have a different issue. For example, you may want to create a ticket and send a polite request when LinkedIn restrict your account for sending connection request to unknown people.
If there is spelling, grammatical and any other errors, I hope to fix them in next edition. Please be kind to send me an email if you find any such error. I had limited budget. So, I designed the book cover myself and I could not hire a proof-reader. Please pardon me for the spelling and grammatical mistakes and also if you dislike the cover design.
I have noticed that sometimes I try to view public profiles but LinkedIn hides the main content. It says I need to pay and upgrade to view the full profiles (though these are public profiles). Then I search for that person and click on her name from the search result and can see the full profile. This is often effective if you can connect to a networker who has a large network and she is also in this network. You can try this technique to check if this helps you too.
Anyone can join LinkedIn and create a nice profile. But I do not think you can achieve the most out of this professional network without active networking. Do not worry. Networking on LinkedIn is easy and doable.
Some people will connect to anyone who sends a connection invitation. They are called LIONs (LinkedIn Open Networkers). But most others will connect to only professional people they personally know and may be very selectively some other people who work in the same industry. This second group often rejects connection requests from unknown people. When you finish reading this book, you will understand the advantages and disadvantages of these two groups.
When I write LinkedIn contacts and connections, I actually mean the same thing.
I have published this book on 17 October 2013. LinkedIn is always changing. Some features may go away or change in the future. So, you may find mismatch with the information and screenshot given in this book. In such cases, please go toGoogleand search for the feature. Then you can learn if the feature has been removed or changed by LinkedIn. I hope to update the book to cover the changes in the next version.
Though online networking is helpful and can help you in landing a job or any other benefit, offline networking is very powerful too. If you get offline networking opportunities, do not miss them. Offline networking is also very powerful and occurs at events, conferences and seminars etc. It can help you in landing your next opportunity.
I have used the word traffic
several times in my book. Traffic means website visitors.
Disclaimer: I do not endorse, or recommend any person or external services that are mentioned in this book.
* * * * *
Chapter 1: LinkedIn Benefits
You need to invest some time and efforts to get optimize your profile and network with the professionals. You may wonder or ask – why should I do these things? It is natural people will be interested to know the benefits of their investment of time and labor. There are many LinkedIn benefits. Some are given below. Though each benefit will not be applicable for students, professionals and business owners, everyone will find that they can gain a lot of benefits from the LinkedIn system.
Build your personal brand
You can add your professional background, educational background and some other specific information on your profile to build your personal brand. You can use this brand image to achieve further success in your professional life. Professionals can endorse and recommend you. These endorsements and recommendations will work as testimonials for you and help you to stand out in the crowd. You can share your profile with other