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    The Unfair Advantage Small Business Advertising Manual
    The Unfair Advantage Small Business Advertising Manual
    The Unfair Advantage Small Business Advertising Manual
    Ebook122 pages1 hour

    The Unfair Advantage Small Business Advertising Manual

    By Claude Whitacre

    ()

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    About this ebook

    For Small Business Owners Only

    Stop Listening To Advertising Reps That Don't Know How To Advertise
    Inside The Unfair Advantage Small Business Advertising Manual you'll find the following:

    -How to know if your advertising is paying off.
    -How to avoid all the advertising mistakes that cost you BIG.
    -Tips that can double your ad profits.
    -How only 2% of our gross sales generates 70% of our profits.
    -What advertising methods are a complete waste of money and why.
    -The 8 myths that advertising reps tell you.
    -The single most profitable part of any ad, that most advertisers completely ignore.
    -The most profitable ways to advertise, and why.
    -Where you can get Free Advertising for your small business.
    -The real secrets of getting wealthy in your own business.
    -Why most of your Yellow Pages advertising money is wasted, and how to make your Yellow Pages ad profitable.

    All This And More For The Price Of A Cheap Lunch

    LanguageEnglish
    PublisherClaude Whitacre
    Release dateDec 30, 2013
    ISBN9781310773396
    The Unfair Advantage Small Business Advertising Manual
    Author

    Claude Whitacre

    Claude Whitacre grew up in the small town of Lodi Ohio. A painfully shy kid, he never attended a sports event, went to a dance, or even attended his own graduation.At 21 years old, Claude decided to get into sales. His start was uneventful, making no sales the first three months.So, how did Claude overcome his shyness and become an outgoing enthusiastic salesperson? He didn’t. He’s still shy to this day. Claude knew people were buying, they just weren’t buying from him. So Claude decided to make selling a study... he read every sales book he could find, he kept notes after every sales presentation... what worked and what didn’t. He started figuring out the techniques that didn’t depend on being outgoing. Claude discovered how to sell in a way that depended on sales knowledge, sales technique, and knowing what works and why... instead of just depending on an outgoing personality.Claude kept up this habit of testing new sales ideas, studying what other top salespeople did for nearly 40 years. He has broken company sales records, has been a keynote speaker at industry conventions and trade shows, and still makes sales to test ideas and teach what works. He is regularly asked to speak for business owner groups on selling, and how they can dramatically increase sales. Claude speaks to groups of business owners and salespeople... no one else. Claude is the author of several books on selling.Claude and his wife Cheryl live in the small college town of Wooster Ohio.Get sales tips from Claude by visiting his blog at claudesblog.com

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      Book preview

      The Unfair Advantage Small Business Advertising Manual - Claude Whitacre

      The Unfair Advantage

      Small Business

      Advertising Manual

      "How to use Newspaper, Direct Mail, Radio, Cable TV, Yellow Pages, And More

      To Create Phenomenal Profits In Your Retail or Service Business".

      By Claude Whitacre

      ~~~

      Smashwords Edition

      Copyright © 2013 by Claude Whitacre. All rights reserved.

      All rights reserved. No part of this book may be reproduced in any form, in whole or in part, without the written consent of the author.

      Smashwords Edition, License Notes

      This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author.

      ____________________________________

      Contact information;

      Claude Whitacre

      claude@claudewhitacre.com

      To order copies in quantity call

      1-800-799-9893 or FAX 1-330-262-2112

      What’s Inside…

      If You’re An Ad Rep, Read This!

      A Quick Note

      Special Thanks

      Who Will Profit From This Book?

      Who is this guy, and why should I listen to him?

      If your retail store is doing so well, why do you need to write a book on advertising your retail store?

      Can You Get WEALTHY In Your Small Business?

      Reasons Business Owners Advertise

      Why Ads Don’t Work

      Mistakes Advertisers Make That Kill Ad Results

      8 Deadly Myths Ad Reps Tell You

      Questions To Ask Your Advertising Rep

      Newspaper

      Free Advertising

      Classifieds Pay Big

      Radio

      Cable TV

      Yellow Pages

      Direct Mail

      Great Ad Essentials

      The Most Profitable Information In This Book

      Great Headlines

      Words that sell

      Samples Of Million Dollar Headlines

      Nerve Words

      The Big Secrets Of Getting Wealthy In Retail

      Recommended Reading

      Additional Recommended Reading

      Tell Me What You Think

      If You’re An Ad Rep, Read This!

      In this book, you’ll see many criticisms of advertising reps. They are all deserved.

      The world is full of advertising reps that know a little about selling advertising and nothing about advertising itself. Wealthy advertising reps know a secret, they have become experts on easily creating profitable ads for their advertisers. That’s what this book is about.

      If you read this book, and still think you are in the Selling Space business, you are wrong. People who sell space only, have short job spans. Their life is an endless routine of cold calling, making one-time sales, and hearing complaints from your customers. Sound familiar?

      You don’t have to be like them. There is a way out.

      Imagine your advertisers looking forward to your visit.

      Imagine No More Cold Calling.

      Imagine your price not even being an issue.

      How Can This Be?

      Simple. Help your advertiser write a profit producing ad. A profitable ad is what the advertiser wants.

      Once you get a profitable ad, you don’t have to recreate it every month. Just add an idea or two to improve response every few months, and their ad is ready. Your job will become almost effortless.

      This book is a Crash Course on how to do just that.

      "But Claude, I have had training. I know how advertising works". See? I said it first.

      In this book you’ll see the myths that are taught as advertising Gospel. Some of these myths are true for one media but not another. Some used to be true 50 years ago, but not now. And a few are outright lies told to sell more advertising. These myths hold you back from being really effective at doing what is most profitable to you; Showing your advertisers how to make more money.

      "But Claude, my advertisers want to write their own ads." I understand. I write my own ads too.

      Give them a copy of this book. Let them see how to create profitable advertising for their business.

      Then you will both be on the same page. You can work together to generate profitable ads for your advertisers. You can show them how to easily keep track of their results to prove to themselves just how profitable your ads are. You’ll get all the credit for their improved results.

      But Claude, who’s side are you on? Is this book for advertisers or advertising reps?

      Both. You’re on the same side. You want to sell more advertising- Advertisers want their ads to make more money. If they make money, they’ll buy more ad space. Win-Win.

      And selling is work. Cold calling is work. Giving advice is just a conversation. It’s effortless.

      If you sell an ad that generates three times it’s cost in net profits, how hard is it going to be to sell them the next ad? There will be no selling involved. You’ll no longer be looked at as a salesperson, but a welcomed advisor.

      If you show your advertisers how to generate a dollar in profit for every quarter they give you;

      What kind of referrals will they give you, after they brag to their business owner friends about their results?

      Your competitors won’t stand a chance. They’re still stuck in the selling ad space trap.

      They are still telling the same myths and stories to sell their next ad. They are still giving the same excuses as to why the ad made no money for the advertiser. You’ll have an unfair advantage over your competitors. Won’t that be fun?

      Your advertisers care about your advertising media in one way only. Does it generate a proven consistent profit? How do I know? I’m an advertiser. I’m your customer. Listen closely......

      A Quick Note.

      I write like I talk. When you read the book from beginning to end, you may notice that I seem to be repeating a couple of points. That’s because I am repeating them. Some readers will skim the book to find their favorite subject. If a point is relevant to two or more subjects, I repeat the point.

      And Yes, I know the word Herd is capitalized in many places. You’ll see why soon enough.

      Special Thanks

      There are a few people I want to thank. Not for help in this book, I did that myself. But for help throughout my life.

      My Mother and Father have

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