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    The Book That Real Estate Agents DON’T Want You To Read!
    The Book That Real Estate Agents DON’T Want You To Read!
    The Book That Real Estate Agents DON’T Want You To Read!
    Ebook147 pages2 hours

    The Book That Real Estate Agents DON’T Want You To Read!

    By For Sale by Owner Guy

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    About this ebook

    Learn the Facts, Tips, and Mistakes real estate sales people will not tell you when selling a property. The book is written to self-help the average person who may have an interest in real estate sell a property, with knowledge and confidence and without a licensed real estate salesperson. Pay for the price of this information now so you DONT have to pay a big commission later.

    LanguageEnglish
    PublisherFor Sale by Owner Guy
    Release dateApr 7, 2010
    ISBN9781452322919
    The Book That Real Estate Agents DON’T Want You To Read!
    Author

    For Sale by Owner Guy

    I am a father, husband and real estate revolutionary that is dedicated to changing the real estate industry for the better, 1 seller at a time.My hobbies include fitness, motorcycles, corvettes and spending time with my family.

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      Book preview

      The Book That Real Estate Agents DON’T Want You To Read! - For Sale by Owner Guy

      THE BOOK THAT REAL ESTATE AGENTS

      DON’T WANT YOU TO READ!

      By

      The For Sale by Owner Guy

      SMASHWORDS EDITION

      * * * * *

      PUBLISHED BY:

      The For Sale By Owner Guy on Smashwords

      The Book That Real Estate Agents DON’T Want You To Read!

      Copyright © 2010 by The For Sale by Owner Guy

      All rights reserved. Without limiting the rights under copyright reserved above, no part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording, or otherwise) without the prior written permission of both the copyright owner and the above publisher of this book.

      Smashwords Edition License Notes

      This eBook is licensed for your personal enjoyment only. This eBook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each person you share it with. If you're reading this book and did not purchase it, or it was not purchased for your use only, then you should return to Smashwords.com and purchase your own copy. Thank you for respecting the author's work.

      * * * *

      You can call me The For Sale by Owner Guy. I am a father, husband; former certified home inspector, former real estate salesperson, former real estate broker, a real estate CEO, and a real estate industry leader. My knowledge and experience in the real estate industry over the last ten years has taught me a lot about the greatest industry in the world – the real estate industry. I have gone through many ups and downs in the real estate industry. This book will allow me to share my wealth of expertise in the real estate industry with you, a For Sale by Owner person. I can help you become more knowledgeable and confident in your real estate transactions, and this book will teach you the facts, tips, and mistakes that real estate salespeople will not tell you when SELLING your property.

      And just why am I qualified to pass this information on to you? More than twenty-six corporations and entities got together and tried to put me out of the real estate business forever. Why? They knew I had the best product and the most knowledge, and almost every real estate company, bank, and attorney in my area feared my potential success. If you are a For Sale by Owner yourself, my aim is to make you more successful in your real estate transactions so you can send your real estate salesperson to the unemployment line Remember, if you have the knowledge, you have the power!

      To learn more about the information in this book, feel free to contact me:

      Email: forsalebyownerguy@hotmail.com

      Website: www.forsalebyownerguy.com

      Mailing Address: PO Box 339, Broadalbin, NY 12025

      ****

      To Heather,

      If it weren’t for your backbone and support, my mind and spirit would have collapsed. Richard has a great wife with you by his side, and I am very thankful to have you as a true and honest friend.

      To Ame,

      You are a great mother, a great wife, and my true love. I cannot say I love you enough for being there to pick me up when I was down. You are the most important person in my life.. forever.

      * * * *

      Introduction

      What makes me knowledgeable or so delusional (my daughter’s favorite word) to write this book and expose important facts and omissions of the real estate industry? Allow me to explain.

      I first got into the home inspection field as a certified home inspector. During my time as a home inspector, I attended many inspections with real estate salespeople (members and non-members of real estate associations) on the premises. What I observed was that their jobs were way easier than mine. I had to crawl in basements and attics and do many other visual inspections of mechanical and other parts of a property while the real estate salespeople didn’t seem to know much (if anything) about most of the property or home components and asked me more questions than I asked them. I knew the real estate salesperson was getting paid approximately a whopping 7 percent commission of the probably inflated purchase price while I was only making $250 or so to do a lot of dirty work. I wanted in! One of my family members was a semi-retired real estate broker, and he offered to supervise me if and when I got my license as a real estate salesperson.

      So, I was in. Not long after that, I finished the state requirements to get my real estate license, and off I went. There was a slight problem though. Being that my family friend had been out of the sales aspect of real estate for so long, he was lacking the up-to-date information and the paperwork needed to remain successful in the modern real estate market.

      Conquer Problem Number 1. I knew I had to become a member of a real estate association and utilize their system and accumulated knowledge to get me started. I became a member of a real estate association in my area. The association had a highly regarded Code of Ethics that bound salespeople to certain standards of conduct.

      In my ten years of experience in the real estate industry, I came across and worked against many real estate buyer broker and selling agents. I could not find one salesperson that actually had ethics, even among those who were members of associations with a written Code of Ethics. In addition to their lackadaisical attention to ethical behavior, most members of this association that I had experience with had little to no knowledge in the real estate business. These members were notoriously dumbfounded on how to fill out a listing or purchase contract. Most of these same members would step on or over another competing association member any way they could to get a listing or promote their own company. Members of this same association routinely bashed the living daylights out of me and my reputation with lies and erroneous statements. Why? Because they had a lack of knowledge and/or training – things their associations and companies should have provided to them. That is why any Code of Ethics advertisement should be taken with a grain of salt. While you’re interviewing any real estate salespeople who are members of these associations, ask them to recite their own Code of Ethics. If I were a betting man, I would bet maybe one out of a hundred would be able to remember the Code of Ethics and Bylaws their company advertises. These look pretty on paper, but they never quite make it to reality, and this is unfortunate.

      Within two years, I realized that being a member of this association was not all it was cracked up to be. I decided to not associate myself with this or any organization. Instead, I opted to become a licensed real estate broker (a real estate licensee who qualifies to own his own real estate company) and start my own real estate company. Even though the association had not done much for me, I did gain a couple of benefits during my two-year stay. The first major benefit was that I had the ability to network and learn from and about many real estate attorneys, who were quick to point out to me all of the loopholes in the current real estate contracts related to listing and selling a property. The second benefit was that I saw the competition and realized that with the lack of many knowledgeable real estate salespeople in this same organization, I could step in and be the major player in the area once I gained more knowledge than them. Third and most importantly, I was not mandated to follow many of the association guidelines, a fact I believe affected my real estate clients in a negative way. Furthermore, I did not have to wait around for the right time to promote myself and my revolutionary concepts to the public. I was out on my own and determined to become the major player in the area, and considering the competition, it didn’t look like it would be much of a problem.

      As usual, after I corrected all the mistakes all the other real estate companies were doing within my own company, I found myself still answering the same questions from potential clients:

      How much is your commission?

      How and where are you going to advertise the property?

      What is my property worth?

      These questions are what inspired me to jump out of the real estate line that had been going nowhere over the past 100 years and start my new direction.

      Answer 1: I created a 0 percent seller commission strategy for sellers. What is better than 0 percent? Zero beats every competitor!

      Answer 2 – With help from an out-of-the-area company, I created a website that does not disclose theDaysOnMarket, otherwise known as a DOM. The same website allowed more than one picture of a property, as well as actual video footage (not cut and paste still photos pasted together) promotions of seller’s properties. The website does not install Reduced on any client’s properties.

      Answer 3 – I realized very quickly that almost every potential real estate client wanted everything for nothing. I was bound and determined to change this give my expertise to potential clients for free way of thinking. We all know time is money, so I charged a consultation fee that was fully refundable once someone listed with my company. This consultation fee allowed me to spend more time with my family, business, and clients who were serious about selling their property.

      Since, I had the answers and/or solutions to the real estate industry, my business started booming. If a person or business does not value their own expertise, knowledge, and the products or services they offer, how can a member of the public value this same person or business? The only ones who did not like me and the way I was evolving the real estate industry toward the better were my competitors, New York State licensing at the Department of State, and any potential clients that were wasting not only my time, but also the time of most real estate salespeople out there. Society becomes very jealous of people climbing the ladder of success. Money, name recognition, and a great product proved to be so successful for me that I started and almost completed all the documents required to franchise my company and strategy across the country. I purposely resigned my real estate broker license and promoted another individual in my real estate office to become the new real estate broker.

      The real estate industry is changing at a snail’s pace. I was ready to set the real estate industry on fire until twenty-six entities and

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