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    Top Secrets for Using LinkedIn to Promote Your Business or Yourself
    Top Secrets for Using LinkedIn to Promote Your Business or Yourself
    Top Secrets for Using LinkedIn to Promote Your Business or Yourself
    Ebook151 pages1 hour

    Top Secrets for Using LinkedIn to Promote Your Business or Yourself

    By Gini Graham Scott

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    About this ebook

    This book provides a step-by-step guide to use LinkedIn to promote your own business or yourself to get more clients or work. Chapters include creating a powerful profile and presence, making connections with other members, using recommendations, joining and starting groups, finding answers and asking questions, deciding on the best strategy, and assessing your campaign.

    LanguageEnglish
    PublisherGini Graham Scott
    Release dateApr 27, 2010
    ISBN9781458118189
    Top Secrets for Using LinkedIn to Promote Your Business or Yourself
    Author

    Gini Graham Scott

    Gini Graham Scott, Ph.D., CEO of Changemakers Publishing and Writing, is an internationally known writer, speaker, and workshop leader. She has published over 50 books with major publishers on various topics and has written over 3 dozen children's books. Her published children's books include Katy's Bow, Scratches, The Crazy Critters First Visit, and Where's the Avocado? published by Black Rose Writing. She has published 8 children's books through her company Changemakers Kids and is a member of the Society of Children's Book Writers and Illustrators. She does workshops on self-publishing and creativity. She also helps clients write books as a ghostwriter and self-publish or find publishers and agents. Her websites are www.changemakerspublishgandwriting.com and www.ginigrahamscott.com.

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      Book preview

      Top Secrets for Using LinkedIn to Promote Your Business or Yourself - Gini Graham Scott

      Top Secrets for

      Using LinkedIn to Promote

      Your Business or Yourself

      by Gini Graham Scott, Ph.D.

      Author of a Dozen Books on Work and Professional Development, including Want It, See It, Get It! and Enjoy! 101 Little Ways to Add Fun to Your Work Everyday

      www.ginigrahamscott.com

      Smashwords Edition

      Copyright © 2010 by Gini Graham Scott

      Smashwords Edition, License Notes

      All rights reserved. No part of this book may be used or reproduced by any means, graphic, electronic, or mechanical, including photocopying, recording, taping or by any information storage retrieval system without the written permission of the author except in the case of brief quotations embodied in critical articles and reviews.

      Because of the dynamic nature of the Internet, any Web addresses or links contained in this book may have changed since publication and may no longer be valid.

      TABLE OF CONTENTS

      INTRODUCTION

      PART 1: THE BASICS OF GETTING STARTED THE RIGHT WAY

      CHAPTER 1: CREATING A POWERFUL LINKED IN PROFILE

      Creating Your Headline

      Creating Your Summary

      Describing Your Specialties

      Describing Your Work Experience

      Listing Your Websites

      Including Your Interests

      Listing Your Groups and Associations

      Listing Your Honors and Awards

      Using the Network Updates and Status Bar

      Adding Network Updates

      Ways to Use the Status Bar

      Using a Photo

      Using Contact Settings

      CHAPTER 2: CONNECTING WITH COMPANIES

      Adding a Company Profile

      Adding Information to Your Company Profile

      Connecting with Other Companies

      Finding and Becoming a Service Provider

      Finding Recommended Providers

      Recommending Other Service Providers

      CHAPTER 3: USING RECOMMENDATIONS

      Viewing Recommendations

      Getting and Giving Recommendations

      Some Ways to Get Recommendations by Giving or Asking for Them

      Being Selective About Your Recommendations

      CHAPTER 4: THE IMPORTANCE OF GROUPS

      Searching for Groups

      Finding Different Types of Groups

      Finding Groups in a Location

      Finding Groups in an Industry

      Finding Networking Groups

      The Power of Joining Groups

      What to Discuss

      Using Your Signature in Your Postings

      Adapting Your Postings to the Group

      Pacing Your Postings

      Keeping Track of New Discussions and Posts

      Getting Permissions from the Group Moderator

      Using the News Tab

      Using Articles to Promote Yourself

      Getting Your Name Out There by Submitting Articles

      CHAPTER 5: MAKING CONNECTIONS WITH MEMBERS

      Viewing the Members of a Group

      Connecting with the Members of a Group

      Increasing Your Chances of Making a Successful New Connection

      Finding Out if the People You Know Are on Linked In and Inviting Them to Connect

      Connecting with Colleagues and Classmates

      Adding Connections

      CHAPTER 6: STARTING YOUR OWN GROUP

      How to Create a Group

      Creating a Discussion

      Adding News Articles and News Feeds

      Submitting News Articles

      Adding News Feeds

      Managing Your Members

      Sending Announcements

      Creating Subgroups

      PART 2: FINDING WHAT YOU WANT THROUGH SEARCHES AND QUESTIONS

      CHAPTER 7: USING SEARCH TO FIND CONTACTS AND INFORMATION

      Doing a General Search

      Doing a More Targeted Search

      Searching for References

      Searching for Work

      Searching for Companies and People in Companies

      Searching for Groups and People in Groups

      Searching for Groups

      Searching for People in Groups

      Connecting with High Level People

      The Advantage of Being in Groups in Doing a Search

      Searching for People in a Selected Area

      Searching for Names or Subjects in Your Inbox

      CHAPTER 8: FINDING ANSWERS AND ASKING QUESTIONS

      Searching for Answers

      Asking Questions

      Becoming an Expert

      PART 3: USING APPLICATIONS

      CHAPTER 9: THE TOP TEN APPLICATIONS

      Company Buzz

      WordPress

      Blog Link

      Google Presentation

      SlideShare Presentations

      Events

      My Travel

      Box.net Files

      Reading List

      Polls

      PART 4: DECIDING ON YOUR STRATEGY

      CHAPTER 10: DECIDING ON THE BEST STRATEGY

      LinkedIn's Tools and Techniques

      Using LinkedIn with Other Social and Traditional Media

      Getting Started

      Building Your Contacts and Group Connections

      Using Search, Questions, and Other Applications

      Using Your Home Page to Build Your Connections

      CHAPTER 11: ASSESSING YOUR CAMPAIGN

      The Size of Your Network

      The Number and Type of Responses

      Increasing Awareness and Brand Identity

      Using Your Analysis to Decide What to Do

      OTHER BOOKS BY THE AUTHOR

      AUTHOR CONTACT INFORMATION

      INTRODUCTION

      This book is designed to help you use LinkedIn to promote yourself or your business -- or if you are already on LinkedIn to help you expand your effectiveness. Even though there are other popular social networking sites, such as Twitter and Facebook, LinkedIn is the premier business-oriented service for connecting people who want to do business together. It currently has over 65 million members in over 150 industries and over 200 countries and territories around the world. Executives from all the Fortune 500 companies are LinkedIn members.

      I developed this as a guide to accompany a series of workshops and seminars I have been doing on using the social media to promote oneself and expand one's business. I developed the material for these workshops and seminars and this guide as a result of using LinkedIn and the other social media to promote my own books, films, and TV projects over the last three years.

      In the process, I participated in several workshops led by social media experts and worked with a social media consultant, who advised me and several employees who were working for me. I received several writing assignments for books and films as a result of clients I met through LinkedIn, have provided people in my network with advice and received advice from them, and have attended a number of events organized by people in my network.

      Please note that I am writing this as an individual business owner with a LinkedIn account. I am not a representative of and have no other affiliation with LinkedIn.

      Use your computer to connect to your LinkedIn account to follow along. Or go to www.linkedin.com and click on Join Today to create an account if you don't have one.

      PART 1: THE BASICS OF GETTING STARTED THE RIGHT WAY

      CHAPTER 1: CREATING A POWERFUL LINKED IN PROFILE

      A first step to using LinkedIn is to create a complete and compelling profile.

      A reason for this is that having a presence on LinkedIn will help get your name, Website, and profile to the top of the search engines. So you want your profile to be a strong selling point for your company, product, or service when people first come to your site. Even if you already have a strong Web presence, build your LinkedIn profile. Moreover, the more information and key words you put in your LinkedIn profile, the more that will help you with search engine optimization (SEO).

      For example, my own LinkedIn site, comes up 5th, but that's because I already have a very active blog site, Wikipedia entry, and books on Amazon. If I didn't, my LinkedIn profile would be in 2nd or 3rd position.

      Another reason to have a completed profile is that when someone goes to your profile to learn who you are, whether they're a potential client or prospective employer, you want to put your best foot forward. Your LinkedIn profile is like having a resume or posting your credentials online.

      For example, at workshops I have repeatedly heard that researchers have found that 85% of employers before extending an offer will review a candidate’s LinkedIn profile in doing a background check. So you want to make sure you have as much information in your profile as possible.

      Creating Your Headline

      Your name and your headline are the first thing that people see when they go to your LinkedIn profile. First they see your name and then they see a second line which is your headline. Don't use the headline to list your title and the name of your company, which are already listed under Current. There is no reason to waste space with a headline that tells someone what they will find when they look down and see the same information at your current position.

      Also, use your headline to convey something about your business, since LinkedIn is a business networking site. Thus, if you want to promote what you did this past weekend or let people know that you like to ski or surf, use Facebook or another site that features fun activities. The purpose of LinkedIn is to promote business networking to build business relationships.

      Accordingly, in writing your headline, you might write something like: Entrepreneur, Social Media Expert, and Business-to-Business Marketing Specialist. Use three or four descriptive terms to create an eye-catching headline, so when people see your profile, they will see what you specialize in right away. Think of it this way: in business you typically have about 5-10 seconds to catch people’s attention. So use your headline to do just that.

      To enter your display name and your headline, go to the Edit My Profile tab, and fill in the Basic Information boxes with this information.

      Creating Your Summary

      As part of completing your profile, complete your summary, too. Consider this summary a snapshot to draw people to want to do business with you.

      For example, in your summary, you might highlight you the professional but include a little bit about you the person. You

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