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Corporate Social Responsibility: The New Strategic Marketing Battleground
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About this ebook
This ebook looks at how multinationals are integrating Corporate Social Responsibility into their marketing strategy to build and sustain a competitive advantage.
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Author
Chris Maloney
Chris Maloney is an award winning strategic marketer who has excelled in senior positions at iconic brands including Commonwealth Bank and HSBC. He currently holds the role of Digital Marketing Director for McWilliam's Wines Group based in Sydney, Australia. Chris holds a Masters of Business in International Marketing and in 2011 was named B&T Young Achiever of the Year and the 2008 ADMA Australian Young Marketer of the Year.
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