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    TV Advertising for Small Business
    TV Advertising for Small Business
    TV Advertising for Small Business
    Ebook38 pages17 minutes

    TV Advertising for Small Business

    By Scott Walker

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    About this ebook

    The account executive made TV advertising sound like a great way to take your business to the next level. But your head is spinning from all the jargon. And will it really help you produce more sales? Before you sign on the dotted line find out more about ratings, TV ad costs, how to use classic TV ad techniques, types of TV spots, TV production and how to buy TV advertising like a pro.

    LanguageEnglish
    PublisherScott Walker
    Release dateNov 30, 2010
    ISBN9781452380797
    TV Advertising for Small Business
    Author

    Scott Walker

    SCOTT WALKER is the director of the Institute of Life Purpose and senior lecturer at Mercer University in Macon, Georgia. He earned a doctorate in adult education from the University of Georgia, specializing in adult developmental studies. Reared in the Philippines by missionary parents, he has spent a lifetime preparing to write The Edge of Terror. Walker is the author of ten books, including the recent American Civil War saga Hell's Broke Loose in Georgia.

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      Book preview

      TV Advertising for Small Business - Scott Walker

      TV Advertising For Small Business

      Scott Walker

      Smashwords Edition

      Copyright 2010 Scott Walker

      Smashwords Edition License Notes

      This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author.

      Table of Contents

      Chapter 1: Ratings and TV Advertising Sales

      Understanding Rating Points and Other Key Terms in Advertising Media

      Chapter 2: TV Advertising Prices

      Rules of Thumb for Television Advertising Costs

      Chapter 3: Buying TV Advertising Like A Pro

      Marketing Products and Services with Smart and Effective Advertising

      Chapter 4: Leveraging Creative TV Advertising

      Push for Added Value when Buying a TV Advertising Schedule

      Chapter 5: Special Offers for TV Advertising

      The Sales Pitch Sounds Like Starting Ads Tomorrow is Way Overdue? Caveat Emptor

      Chapter 6: Customer Marketing – Classic TV Ads

      Basic Techniques Of Marketing Products & Services Via TV Advertising

      Chapter 7: Market Research for Targeted TV Ad

      Focus Group Testing Sharpens Creative Television Advertising Concept

      Chapter 8: First TV Ad for a Small Business

      Put the Spot to Work by Making it Sell. Here’s How to Have a Good Experience

      Chapter 9: TV Commercial Production Primer

      Knowing the Process is Critical to TV Ad Production

      Chapter 10: Types of TV Spots and Their Uses

      Use the Right Format for Specific Advertising Needs

      >>>>> Chapter 1: Ratings and TV Advertising Sales <<<<<

      Understanding Rating Points and Other Key Terms in Advertising Media

      In This Chapter:

      Knowing television advertising lingo enables an objective analysis of advertising sales proposals. A first-time advertiser who has just heard a TV advertising sales pitch can easily wind up with a brain swirling on overload trying to sort through a jumble of jargon. Here’s a quick primer of basic TV advertising terms and what they mean.

      Ratings

      Many advertisers and viewers think of ratings simply as a measure of a particular show’s popularity. That’s only the surface of a critical element in advertising. Ratings are expressed in points, and it’s true that the more rating points a show posts the more viewers it has. The actual meaning to an advertiser is

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