The Man Behind The Brand: Big Business
By Doug Gelbert
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About this ebook
Open a copy of the Information Please Almanac and turn to the chapter on famous people. 4000 names and you won't know hardly any. But what about names everyone knows? Pillsbury, Maytag, Kellogg. Nowhere to be found. How many names are more famous than Howard Johnson or Milton Bradley Oscar Mayer? But who were these folks? Let’s look at the men behind the corporate names.
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The Man Behind The Brand - Doug Gelbert
The Man Behind The Brand – Big Business
by Doug Gelbert
published by Cruden Bay Books at Smashwords
Copyright 2010 by Cruden Bay Books
All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording or by any information storage and retrieval system without permission in writing from the Publisher.
Open a copy of the Information Please Almanac and turn to the chapter on famous people. 4000 names and you won't know hardly any. But what about names everyone knows? Pillsbury, Kraft, Maytag, Hertz, Kellogg, Gerber. Nowhere to be found. How many names are more famous than Howard Johnson? Milton Bradley? Oscar Mayer? But who were these folks? Let’s take a look at the men behind the corporate names...
Dow Jones
Dow Chemical
Dun and Bradstreet
DuPont
W.R. Grace
E.F. Hutton
H & R Block
Merrill Lynch
Monsanto
Procter & Gamble
RJ Reynolds
TandyCorporation
Westinghouse
And the man behind the brand is...
Charles Dow and Edward Jones
Charles H. Dow and Edward D. Jones were reporters digging up stories in Providence, Rhode Island for the Evening Press while looking for a way to advance their careers to New York City. Dow left first, landing as a job reporting on mining stocks in 1880. Dow worked in the Stock Exchange scribbling shorthand notes on the cuffs of his shirt.
Financial news in those days went largely unreported save for sporadic reports from the office of the John J. Kiernan News Agency. The financial bulletins, known as flimsies
because of the thin paper on which they were printed, were delivered by messenger boys. Dow soon went to work for Kiernan and summoned his friend Jones to join him in the business.
By the fall of 1882 as their contacts increased the two men developed their own ideas of how financial news should be reported and left to form Dow Jones & Co. in a basement at 15 Wall Street, next door to the Exchange. Dow and another Kiernan man, Charles M. Bergstresser, were reporters who brought