Customer Relations: The Dynamic Manager’s Handbook Of Customer Satisfaction
4/5
()
About this ebook
Repeat sales are generally more profitable than new ones, so smart companies work hard to build a base of satisfied customers. This handbook uses real-world examples to give you dozens of ideas for making your customers want to come back again.
“Seven Ways To Wow Your Customers” describes how little surprises can create a warm spot for your business in the customer’s heart.
“Case Study: Selling to Off-Roaders” explains how knowing your customers pays off, especially in specialty or niche markets.
“First Impressions” shows you how to evaluate the first impression you make on your customers and how that shapes your future relationship with them.
“Welcome All Newbies” points out some of the pitfalls of dismissing the first-time buyer as too much trouble to deal with.
Dave Donelson
Dave Donelson’s world-roving career as a management consultant and journalist has led to writing and photography assignments for dozens of national publications. The Dynamic Manager's Guide series is based on his work with hundreds of business owners and managers as well as his own experiences as a successful entrepreneur. He is also the author of Creative Selling: Boost Your B2B Sales and two novels, Heart Of Diamonds and Hunting Elf.
Read more from Dave Donelson
Heart of Diamonds: A Novel of Scandal, Love, and Death in the Congo Rating: 4 out of 5 stars4/5The Dynamic Manager’s Guide To Marketing: How To Create And Nurture Your Best Customers Rating: 4 out of 5 stars4/5The Dynamic Manager’s Guide To Sales Techniques: How To Create New Prospects And Make More Sales Rating: 5 out of 5 stars5/5The Dynamic Manager's Guide To Advertising: How To Grow Your Business With Ads That Work Rating: 0 out of 5 stars0 ratingsHunting Elf, A Doggone Christmas Story Rating: 4 out of 5 stars4/5Weird Golf: 18 tales of fantastic, horrific, scientifically impossible, and morally reprehensible golf Rating: 4 out of 5 stars4/5Blind Curve And Other Stories Light And Dark Rating: 0 out of 5 stars0 ratingsThe Dynamic Manager's Guide To More Sales: How To Nurture Customers And Grow Your Business Rating: 0 out of 5 stars0 ratings
Related to Customer Relations
Titles in the series (20)
Marketing In Cyberspace: The Dynamic Manager’s Handbook Of Social Media Marketing Rating: 0 out of 5 stars0 ratingsFive Rules Of Advertising: The Dynamic Manager’s Handbook Of Small Business Advertising Rating: 0 out of 5 stars0 ratingsSales Promotions: The Dynamic Manager's Handbook Of 23 Ad Campaigns and Sales Promotions You Can Use Rating: 5 out of 5 stars5/5First Call Selling: The Dynamic Manager's Handbook On How To Make Sales On The First Call Rating: 0 out of 5 stars0 ratingsBeat The Big Box: The Dynamic Manager’s Handbook Of Winning The Retail Battle Rating: 0 out of 5 stars0 ratingsPromotion and Public Relations: The Dynamic Manager’s Handbook Of Alternative Ways To Build Your Business Rating: 0 out of 5 stars0 ratingsMaking Sales Appointments: The Dynamic Manager’s Handbook On How To Reach Prospects Rating: 0 out of 5 stars0 ratingsClosing The Sale: The Dynamic Manager’s Handbook On How To Make Sales Happen Rating: 0 out of 5 stars0 ratingsCustomer Relations: The Dynamic Manager’s Handbook Of Customer Satisfaction Rating: 4 out of 5 stars4/5Retail Selling: The Dynamic Manager’s Handbook On How To Increase Retail Sales Rating: 0 out of 5 stars0 ratingsSales Time Management: The Dynamic Manager’s Handbook On How To Increase Sales Productivity Rating: 0 out of 5 stars0 ratingsFinance Your Company: The Dynamic Manager’s Handbook On How To Get And Manage Cash For Growth Rating: 0 out of 5 stars0 ratingsOvercoming Objections: The Dynamic Manager’s Handbook On How To Handle Sales Objections Rating: 0 out of 5 stars0 ratingsStrategic Hiring: The Dynamic Manager’s Handbook On How To Hire The Best Employees Rating: 0 out of 5 stars0 ratingsTrade Shows: The Dynamic Manager’s Handbook On How To Maximize Your Expo Investment Rating: 0 out of 5 stars0 ratingsCustomer Service: The Dynamic Manager’s Handbook On How To Build Customer Loyalty Rating: 0 out of 5 stars0 ratingsEmployee Motivation: The Dynamic Manager’s Handbook On How To Manage And Motivate Rating: 0 out of 5 stars0 ratingsFamily Business: The Dynamic Manager’s Handbook On How To Build A Successful Family Company Rating: 0 out of 5 stars0 ratingsProfit Makers: The Dynamic Manager’s Handbook On How To Run A Better Business Rating: 0 out of 5 stars0 ratingsBusiness Wit And Wisdom: The Dynamic Manager’s Handbook Of Management Mistakes And Lessons Learned Rating: 0 out of 5 stars0 ratings
Related ebooks
A Store Near Me: The online presence that outranks, outshines and outlasts the competition. Rating: 0 out of 5 stars0 ratingsEnhanced Customer Satisfaction Rating: 0 out of 5 stars0 ratingsCustomer Engagement Center Workforce Management The Ultimate Step-By-Step Guide Rating: 0 out of 5 stars0 ratingsCustomer at the Heart: How B2B leaders build successful Customer-Centric Organisations Rating: 0 out of 5 stars0 ratingsUniversities' Reputation Rating: 0 out of 5 stars0 ratingsData Crush: How the Information Tidal Wave Is Driving New Business Opportunities Rating: 4 out of 5 stars4/5Chief Crisis Officer Rating: 0 out of 5 stars0 ratingsCustomer Service: The Kingpin of Business Success in Africa Rating: 0 out of 5 stars0 ratingsCommunication Strategy A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsWINNING CLIENTS’ LOYALTY: Seven Proven Practices to Convert Clients into Amazing Fans Rating: 0 out of 5 stars0 ratingsMarketing communications Planning A Complete Guide Rating: 0 out of 5 stars0 ratingsBusiness Strategy Innovation A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsMarketing Services: Competing Through Quality Rating: 3 out of 5 stars3/5Customer Centric A Complete Guide - 2019 Edition Rating: 0 out of 5 stars0 ratingsSustainability and the Small and Medium Enterprise (Sme): Becoming More Professional Rating: 0 out of 5 stars0 ratingsTop 10 Marketing Challenges: Solutions For Overcoming Them You Rating: 0 out of 5 stars0 ratingsThe Tiger and the Autobahn: A Journey into Marketing Automation Rating: 0 out of 5 stars0 ratingsLeaders in Succession: Rotation in International School Administration Rating: 1 out of 5 stars1/5Managing Customer Value: Creating Quality and Service That Customers Can Se Rating: 5 out of 5 stars5/5Business Management: Strategies and Practices Rating: 1 out of 5 stars1/5The Business Propoal Rating: 4 out of 5 stars4/5Certified in Sales and Marketing Rating: 5 out of 5 stars5/5Technology, Innovation and Entrepreneurship, Part III: My Startup Rating: 0 out of 5 stars0 ratingsMarketing plan in 4 steps: Strategies and key points to create marketing plans that work Rating: 1 out of 5 stars1/5E-government The Ultimate Step-By-Step Guide Rating: 2 out of 5 stars2/5Quality Customer Service Key Strategies for Organisational Performance Rating: 0 out of 5 stars0 ratingsCustomer-Centric Marketing: Build Relationships, Create Advocates, and Influence Your Customers Rating: 0 out of 5 stars0 ratings
Marketing For You
Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 5 out of 5 stars5/5Win In Court Every Time Rating: 5 out of 5 stars5/5The Catalyst: How to Change Anyone's Mind Rating: 4 out of 5 stars4/5Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 4 out of 5 stars4/5Exactly What to Say: The Magic Words for Influence and Impact Rating: 4 out of 5 stars4/5The Millionaire Next Door Rating: 4 out of 5 stars4/5The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible Rating: 4 out of 5 stars4/5Built to Last: Successful Habits of Visionary Companies Rating: 4 out of 5 stars4/5Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered Rating: 5 out of 5 stars5/5Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content Rating: 4 out of 5 stars4/5Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Rating: 4 out of 5 stars4/5The Freedom Shortcut: How Anyone Can Generate True Passive Income Online, Escape the 9-5, and Live Anywhere Rating: 5 out of 5 stars5/5Quiet Leadership: Six Steps to Transforming Performance at Work Rating: 4 out of 5 stars4/5The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue Rating: 4 out of 5 stars4/5Invisible Influence: The Hidden Forces that Shape Behavior Rating: 4 out of 5 stars4/5The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition) Rating: 4 out of 5 stars4/5Robert Cialdini's Influence: The Psychology of Persuasion Summary Rating: 4 out of 5 stars4/5How to Write Copy That Sells: The Step-By-Step System For More Sales, to More Customers, More Often Rating: 4 out of 5 stars4/5Mastering ChatGPT: 21 Prompts Templates for Effortless Writing Rating: 5 out of 5 stars5/5Ogilvy on Advertising in the Digital Age Rating: 5 out of 5 stars5/5The Passive Income Cheat Sheet Rating: 4 out of 5 stars4/5Pre-Suasion: A Revolutionary Way to Influence and Persuade Rating: 4 out of 5 stars4/5The Best Credit Repair Manual Ever Written Rating: 5 out of 5 stars5/5How to Start a Nonprofit Organization: The Complete Guide to Start Non Profit Organization (NPO) Rating: 4 out of 5 stars4/5INSPIRED: How to Create Tech Products Customers Love Rating: 5 out of 5 stars5/5Objections: The Ultimate Guide for Mastering The Art and Science of Getting Past No Rating: 5 out of 5 stars5/5Influencer: Building Your Personal Brand in the Age of Social Media Rating: 4 out of 5 stars4/5
Reviews for Customer Relations
1 rating1 review
- Rating: 4 out of 5 stars4/5Some very good points given. Quick and easy read.
Book preview
Customer Relations - Dave Donelson
Customer Relations:
The Dynamic Manager’s Handbook Of Customer Satisfaction
by Dave Donelson
Donelson SDA, Inc., Smashwords Edition
Copyright 2011 Dave Donelson
ISBN: 978-1458076984
A note from the author
The Dynamic Manager Handbooks are for entrepreneurs, managers, and others who want to succeed in small business by learning more about management techniques, operations, and best practices. Each volume in the collection is devoted to a single topic. The material was extracted from the Dynamic Manager Guides, my series of books based on my experiences as a business journalist, consultant, and entrepreneur.
Table Of Contents
Chapter 1 - Seven Ways To Wow Your Customer
Chapter 2 - Case Study: Selling To Off-Roaders
Chapter 3 - First Impressions
Chapter 4 - Welcome All Newbies
About Dave Donelson
Chapter 1
Seven Ways To Wow Your Customers
Surprises work really well when they come later, after the customer has started to forget the last time they did business with you.
If you want to keep your customers coming back to your business, give them a surprise. Do something unexpected for them, and your name will earn a prominent place in their mental filing cabinet securely placed with Stores to return to
and Service providers to recommend.
The surprise you give your customers doesn’t have to be a big one. In fact, it’s the small touches that resonate with meaning, that make them feel like their order is more than just another job on your list. In fact, it was a little thing that sparked this idea for me. We got a Christmas card from Ed Plante Auto